Asta is heading west after failing in Korea

Free-to-play publisher Webzen has announced that it will localize Asta: The War of Tears and Winds for the western market. The company’s press release touts Asta as “a rich world inspired by Asian culture” and a game that offers “PvP battlegrounds and guild battles, a broad crafting system, scenarios and quests with rich lore, and a player-driven economy and rewarding dungeons.”

What Webzen’s press release doesn’t tell you is that Asta, which has been in development since 2010 and which was at one time called “the Asian World of Warcraft,” has already failed in Asia. MMO Culture has previously reported that Asta has not been updated since December of 2013.

Source: Webzen press release
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60 Comments on "Asta is heading west after failing in Korea"

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Omniel
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Omniel
deganderson
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deganderson

Blackomen Didn’t all successful Asian games fail so far in the west? Seems like a good idea to see how a failed one does then.

nynjasquirrel
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nynjasquirrel

krieglich ToyFuzion You forget – Merca’s the centre of the known universe….

raincoat
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raincoat

Valkyriez I totally forgot about you guys! ;)

Valkyriez
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Valkyriez

I can play TSW from
Australia without any restrictions.

raincoat
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raincoat

krieglich ToyFuzion Yes. And to add to that, when publishers say they’re releasing it in the “West” this usually means some kind of international release with English language, which is then accessible to players in various other regions as well. Except for The Secret World. For that you actually have to be in EU or NA or use something to bypass that restriction.

Wiexlon
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Wiexlon

This is what happens when developers try to make a cash cow. They put out a recycled product that has no ambition behind it. Worse yet everything looks half assed, judging by the brief footage we saw. There are so many interesting and conceptual cool games in development right now, that makes me believe people are not going to buy into this garbage.

Blackomen
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Blackomen

Look, if your “Asian” game failed IN ASIA, don’t even bother bringing that crap over here.

Aranwe
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Aranwe

Like all other korean games…..

Xijit
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Xijit

Archlord 2 was too little, too late, and too much of a deviation from the original game.
The first Archlord was built like a Faction / pvp centric version of Everquest 2, while Archlord 2 was like a scaled down version of SUN.
The way it is designed was popular in korea a few years back (evidenced by how many games that are just like it have been coming out lately) but games like Tera, Archeage, and Blade & Soul crushed it when they came out.
Cabal 2 plays the sameand so did Ragnaok Online 2, Echo Of Soul, Aura Kingdom …. Pretty much every single game that Aeria Games has published now that I think about it.
It is a cheap and efficient way to pump out a derivative title, but they never last long due to being so bland a linier that it is like the game world consists of nothing but canyons.
My guess is that Webzen recognized how much Archlord 2 just did not work on a fundamental level and went shopping to licence whatever they could find with a semi-open world … Thus, this game.

Filur
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Filur

I dont think it will do better in the west. Even for this style the graphics looks outdated. Not many western gamers are keen to play asian world.
Webzen dont seem to have much luck with resent releases. Archlord 2 did also fail.

ClassicCrime
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ClassicCrime

btw, it looks like the korean’s last update was april of this year, and there were updates in 2014 as well

ClassicCrime
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ClassicCrime

I don’t get it. And that makes me want to try it….

Xijit
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Xijit

Gameplay: https://youtu.be/E5lzQBnK3k8

*shrug* Asian WoW sounds like a good description from what I can see, and with that in mind: get the bug out of your ass if you play TOR or Rift and are bitching about this game on principle, because you are basically just playing the same damned game with a slightly more generic art style.

… Probably should lump Wildstar players in there too …

also think it is worth pointing out that the Asian publisher that shut it down was Hangame, a.k.a. NHN, and some western players will recognize the name ijji.com.

solipsis
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solipsis

Just stay dead.

Yangers
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Yangers

This seems like a recipe for disaster – especially as by the time it launches everyone will know it previously failed. Having said that, maybe it’ll be popular. Just because something failed in one market doesn’t mean it won’t be successful elsewhere. I’m presuming they didn’t update it because people stopped playing? If it proves a hit, maybe they’ll put more development into it. (Ok, so yeah, im trying to be optimistic lol).

Amphax
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Amphax

MassivelyOO has GOT to review this when it comes out :-).
I know MassivelyOP can’t review every MMO that comes out but I think they should focus on the niche ones, like the one hailed as the “Asian WoW”.
I wanna know what it’s like!

Ekphrasis
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Ekphrasis

Has there been significant demand or interest for this game in the western market?

Regardless, it speaks volumes as to how they view their potential western audience…

They’ll roll it out on a shoestring budget with minimal localisation etc., keep it up for a little while to try and get some revenue and then shut it down.

Line with more hugs
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Line with more hugs

A shitty Korean game following a shitty Western model will be released and killed in the next year.

Sometimes I get reminded that there has never been that many MMOs, but also that it doesn’t indicate a healthy market…

Lord Zorvan
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Lord Zorvan

Dystopiq Give it to the Turks. Noone gives two shits about them anyway.

Lord Zorvan
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Lord Zorvan

kimowar On the contrary. I wouldn’t play this if the developers all let me have a go at their wives AND put me on a lifetime salary of $1,000,000.00 per month.

Lord Zorvan
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Lord Zorvan

krieglich ToyFuzion Not really. We just let the remainder feel like they matter so they whine less.

Lord Zorvan
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Lord Zorvan

“Hey, the people we made this pile of steaming turd for didn’t like it. So we’re gonna bastardize some engrish and try to get enough money out of N/A for some discount crack and Thunderbird.”

krieglich
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krieglich

ToyFuzion The western market is a *little* bit more than NA.

Zariarn
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Zariarn

An Asian themed MMO failed in the Asian market so they want to move it to a non-Asian market?  Perfect!
If webzen is going to localize it, prepare for horrible translations and broken english.

Lights_andMusic
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Lights_andMusic

Armsbend Dystopiq Accusing someone of being a misogynist without them actually writing anything misogynistic……TRIGGGGGGGGGER

Dystopiq
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Dystopiq

I never mentioned gender at all. I specifically left gender out because there are men who date other men.

nahenway
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nahenway

” MMO Culture has previously reported that Asta has not been updated since December of 2013.”

Oh well…

Armsbend
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Armsbend

tobascodagama couldnt have said it better myself.  wake up one morning, code, read forums of gamers bashing your company, weep, return to coding for the next 14 hours.

Damonvile
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Damonvile

It’s a webzen game….you may as well of asked if anyone wants cancer.

Damonvile
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Damonvile

n3rdbomb3r Weird how we say the same thing about them.

ToyFuzion
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ToyFuzion

Starting to feel like the NA region is the MMO dumping ground.

A Dad Supreme
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A Dad Supreme

JesLyck
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JesLyck

Greaterdivinity kimowar  They play they just do not pay

Armsbend
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Armsbend

frozendarkheart Dystopiq possibly a sloppy second.

frozendarkheart
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frozendarkheart

Dystopiq I guess brazilians raped you at your youth?

Neo_Wolf
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Neo_Wolf

I liked the look of it when it was first mentioned by Massively quite a while back on the old site.  A sort of Oriental looking WoW.  I’ll check it out.

tobascodagama
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tobascodagama

Armsbend Siphaed Earn 2-3 times as much with less crunch (unless you’re at Amazon). The only reason to get into games is because you love games, and the industry will cheerfully exploit that love until you’ve burned out and moved on.

tobascodagama
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tobascodagama

Greaterdivinity SomniumWintersun Honestly, I wouldn’t be surprised if that was the exact logic.

direpath
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direpath

The war of tears and wings? Sounds just like World of Warcraft. oh..winds? I like my version better.

Mikey Moo
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Mikey Moo

I used to be interested in this game but lol….If it hasn’t been updated since 2013 what’s the point?

NobleNerd
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NobleNerd

All you really had to say is Webzen. I don’t think a single game they have produced has done well anywhere.

Armsbend
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Armsbend

Siphaed talented coders have left for better industries.

Armsbend
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Armsbend

Dystopiq thanks for the misogynist visual.

chosenxeno
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chosenxeno

The wannabes will eat this up. They’ll be running around talking about “notice me senpai”  and their waifus lol.

Greaterdivinity
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Greaterdivinity

kimowar Considering these games pretty routinely close their doors (and this already has in Asia), apparently they won’t play for long and won’t spend much if the game is trash.

Superbrak
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Superbrak

“Give me your failures, your non updated,
Your huddled massively multiplayer online games yearning to be free to play,”
….or don’t. Really.

Armsbend
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Armsbend

too easy.

Dystopiq
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Dystopiq

They should send it to Brazil.

kimowar
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kimowar

more f2p garbage for the pile, people will play anything if its “free”

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