Asta is heading west after failing in Korea

Free-to-play publisher Webzen has announced that it will localize Asta: The War of Tears and Winds for the western market. The company’s press release touts Asta as “a rich world inspired by Asian culture” and a game that offers “PvP battlegrounds and guild battles, a broad crafting system, scenarios and quests with rich lore, and a player-driven economy and rewarding dungeons.”

What Webzen’s press release doesn’t tell you is that Asta, which has been in development since 2010 and which was at one time called “the Asian World of Warcraft,” has already failed in Asia. MMO Culture has previously reported that Asta has not been updated since December of 2013.

Source: Webzen press release
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60 Comments on "Asta is heading west after failing in Korea"

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Omniel
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Omniel
deganderson
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deganderson

Blackomen Didn’t all successful Asian games fail so far in the west? Seems like a good idea to see how a failed one does then.

nynjasquirrel
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nynjasquirrel

krieglich ToyFuzion You forget – Merca’s the centre of the known universe….

raincoat
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raincoat

Valkyriez I totally forgot about you guys! ;)

Valkyriez
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Valkyriez

I can play TSW from
Australia without any restrictions.

raincoat
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raincoat

krieglich ToyFuzion Yes. And to add to that, when publishers say they’re releasing it in the “West” this usually means some kind of international release with English language, which is then accessible to players in various other regions as well. Except for The Secret World. For that you actually have to be in EU or NA or use something to bypass that restriction.

Wiexlon
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Wiexlon

This is what happens when developers try to make a cash cow. They put out a recycled product that has no ambition behind it. Worse yet everything looks half assed, judging by the brief footage we saw. There are so many interesting and conceptual cool games in development right now, that makes me believe people are not going to buy into this garbage.

Blackomen
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Blackomen

Look, if your “Asian” game failed IN ASIA, don’t even bother bringing that crap over here.

Aranwe
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Aranwe

Like all other korean games…..

Xijit
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Xijit

Archlord 2 was too little, too late, and too much of a deviation from the original game.
The first Archlord was built like a Faction / pvp centric version of Everquest 2, while Archlord 2 was like a scaled down version of SUN.
The way it is designed was popular in korea a few years back (evidenced by how many games that are just like it have been coming out lately) but games like Tera, Archeage, and Blade & Soul crushed it when they came out.
Cabal 2 plays the sameand so did Ragnaok Online 2, Echo Of Soul, Aura Kingdom …. Pretty much every single game that Aeria Games has published now that I think about it.
It is a cheap and efficient way to pump out a derivative title, but they never last long due to being so bland a linier that it is like the game world consists of nothing but canyons.
My guess is that Webzen recognized how much Archlord 2 just did not work on a fundamental level and went shopping to licence whatever they could find with a semi-open world … Thus, this game.