Asta’s producers have hopes that the game will find its audience in the west

The situation with Asta is an unusual one – it’s an import, but it certainly failed to find its audience within its native land, as the game’s Korean version shut down in July. A recent interview with the title’s assistant producer makes it clear that Webzen is still excited about bringing the game over despite that fact, noting that it’s not unusual for games to not find their audience in one region while becoming popular elsewhere.

So why would Asta be popular here? Well, according to the same interview, it features customizable talent trees, content for several playstyles, and deeper customization features such as attribute enhancements. And it looks pretty, to boot. The developers are committed to providing more content in the game as time goes on, so the real question is simply whether or not the title will find its audience this time around.

Source: MMO Culture
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27 Comments on "Asta’s producers have hopes that the game will find its audience in the west"

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josefreaksalem
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josefreaksalem

The hookers that I buy wear flannel shirts and chinos. I’ll take the armor.

BryanCo
Guest
BryanCo

ToyFuzion Blackomen  You misspelled Europeans.

ToyFuzion
Guest
ToyFuzion

Blackomen Asians are more open with their sexuality than Americans are, whereas Americans glorify violence.

ToyFuzion
Guest
ToyFuzion

I’ll give it a shot, unless it involves non-consensual PvP. If it has housing? Even better!

Budukahn
Guest
Budukahn

I appreciate that a game developed in one part of the world can go on to much bigger success in another (Starcraft becoming the national sport of Korea for instance), but I can’t think of a single instance where a game, especially an MMO, flopped in it’s home country but went on to be a huge success abroad.  Are there any cases?

Zariarn
Guest
Zariarn

As with all MMOs, I’ll give it a shot.

MetaDune
Guest
MetaDune

As much as I like western themed settings, what the west lack are some good Asian themed mmo games that (hopefully) with as little pay 2 win items as possible.

I think blade and soul will easily win and fill that role but Asta might be a good second as long as it plays well and a decent storyline but that might be hoping for too much

ProfessionalNoob
Guest
ProfessionalNoob

Damonvile Blackomen I actually like Castanics. Platemail lingerie and all.

Damonvile
Guest
Damonvile

Blackomen My castanic wore that armor till I found something that looked more lingerie like :)

Dystopiq
Guest
Dystopiq

Blackomen It’s what weebs like.

Dystopiq
Guest
Dystopiq

“Asta’s Producers have hopes that the game will make a quick buck in the West.”

Fixed it!

Gibbins
Guest
Gibbins

SallyBowls1 Gibbins Were they not, no really?

Not sure where I suggested any game developer does anything out of a sense of charitable altruism, so either you were desperate to link a Liza or you genuinely don’t see the difference between a planned launch with long term support and a cash grab using a failed game that hasn’t seen any new content between release and shutting down.  

I’m going with the Liza theory cos I don’t think that badly of you to suppose the second is more likely.

Radfist
Guest
Radfist

It looks pretty? I mean, looks are subjective and all, but I would say it looks worse than most offerings in the past 5 years. It especially looks bad compared to other Asian games like TERA and Blade & Soul.

BryanCo
Guest
BryanCo

Veldan tipsydang3r Blackomen  I’m pretty sure an actual hooker would never wear that outfit.  Way too much trouble to get fitted properly and horribly uncomfortable.  The only women I would expect to see wearing that are cosplayers and Lady Gaga.

schlag sweetleaf
Guest
schlag sweetleaf

ProfessionalNoob Blackomen

Veldan
Guest
Veldan

tipsydang3r Blackomen in all honesty, if this picture wasn’t placed on an MMO news website, “hooker” would definitely be one of the first things that come to my mind

tipsydang3r
Guest
tipsydang3r

Blackomen nice racism, … I don’t understand their culture therefore its evil…

thegirlwiththehair
Guest
thegirlwiththehair

ProfessionalNoob

Wow! no one has ever done that before!

ProfessionalNoob
Guest
ProfessionalNoob

BryanCo Came for the William Powell reference. Stayed for the Myrna Loy.

ProfessionalNoob
Guest
ProfessionalNoob

Blackomen That is clearly Anglo-European armor from the 1400’s. In fact Joan D’Arc when she took the fields of Orleans was wearing something very similar. 

Lern 2 History Nub.

SallyBowls1
Guest
SallyBowls1

Gibbins The shareholders who funded FF14, EVE, GW2 and all the rest were not doing it as charitable altruism but rather for mundane cash.

Obviously Sally Bowls wants to refer you to “Money makes the world go round”

AilsaN10
Guest
AilsaN10

We had an Abysinnian cat named Asta.

Blackomen
Guest
Blackomen

Will it have that godawful Asian clothing/armor/hair styles in it? As if every person flew threw a GAP on rocket powered skateboard, then landed in the bin of scissors and fabric sheers next door, then smashed into a emo hair salon before finally landing in a scrap metal and leftover glue dumpster behind lowes?

And of course ended up looking something like this atrocitiy.

BryanCo
Guest
BryanCo

Aw, I was hoping this was an MMO based on The Thin Man.

ProfessionalNoob
Guest
ProfessionalNoob

Ooh Open World PVP as high level content.

Bazgrim
Guest
Bazgrim

Translation: they hope to get money from the whales before shutting down in a couple months.

Gibbins
Guest
Gibbins

Cash grab spotted

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