Asta’s producers have hopes that the game will find its audience in the west

The situation with Asta is an unusual one – it’s an import, but it certainly failed to find its audience within its native land, as the game’s Korean version shut down in July. A recent interview with the title’s assistant producer makes it clear that Webzen is still excited about bringing the game over despite that fact, noting that it’s not unusual for games to not find their audience in one region while becoming popular elsewhere.

So why would Asta be popular here? Well, according to the same interview, it features customizable talent trees, content for several playstyles, and deeper customization features such as attribute enhancements. And it looks pretty, to boot. The developers are committed to providing more content in the game as time goes on, so the real question is simply whether or not the title will find its audience this time around.

Source: MMO Culture
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27 Comments on "Asta’s producers have hopes that the game will find its audience in the west"

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josefreaksalem
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josefreaksalem

The hookers that I buy wear flannel shirts and chinos. I’ll take the armor.

BryanCo
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BryanCo

ToyFuzion Blackomen  You misspelled Europeans.

ToyFuzion
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ToyFuzion

Blackomen Asians are more open with their sexuality than Americans are, whereas Americans glorify violence.

ToyFuzion
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ToyFuzion

I’ll give it a shot, unless it involves non-consensual PvP. If it has housing? Even better!

Budukahn
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Budukahn

I appreciate that a game developed in one part of the world can go on to much bigger success in another (Starcraft becoming the national sport of Korea for instance), but I can’t think of a single instance where a game, especially an MMO, flopped in it’s home country but went on to be a huge success abroad.  Are there any cases?

Zariarn
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Zariarn

As with all MMOs, I’ll give it a shot.

MetaDune
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MetaDune

As much as I like western themed settings, what the west lack are some good Asian themed mmo games that (hopefully) with as little pay 2 win items as possible.

I think blade and soul will easily win and fill that role but Asta might be a good second as long as it plays well and a decent storyline but that might be hoping for too much

ProfessionalNoob
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ProfessionalNoob

Damonvile Blackomen I actually like Castanics. Platemail lingerie and all.

Damonvile
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Damonvile

Blackomen My castanic wore that armor till I found something that looked more lingerie like :)

Dystopiq
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Dystopiq

Blackomen It’s what weebs like.