Daum EU confirms Black Desert figures: 400K Western sales, $12M revenue in first month

In a piece published earlier today, MMO Culture claimed a number of Black Desert statistics gleaned from last week’s Daum Korea press conference:

  • 400,000 US/EU purchasers in the first month of launch
  • 120,000 average daily US/EU users
  • 100,000 concurrent US/EU users (peak, presumably)
  • $12 million (USD) in revenue in month one (this appeared to be an extrapolation on the part of MMO Culture)
  • Daum’s goal is a million US/EU users this year.

We reached out to Daum EU directly to verify these numbers in the absence of a hard source, and the company has indeed confirmed them, telling Massively OP that the figures from Daum KR are legit and that an official statement from Daum EU is on the way. We’ll update once we have that additional statement, but for now, it appears the game is doing damn well.

Update – 3:30 p.m. EDT: Daum’s official press release is out now.

Black Desert Online Sells 400.000 Copies in its First Month

Amsterdam, The Netherlands – April 5, 2016/ Daum Games today announced that Black Desert Online has sold 400.000 copies in its first month on the European and North American markets. Black Desert Online is expected to become one of Korea’s most successful games in the West as it is drawing exceptionally favorable early responses with its new player base.

“Considering the upward trend, I expect that the game will achieve over one million sales this year. What’s impressive is these figures far exceed those in the domestic market,” Daum Games Europe CEO Min Kim said in an interview in Seoul, last Wednesday.

Daum Games attributes much of the success to adopting a premium business model for Western audiences as opposed to the free-to-play model used in Korea. After purchasing the game once, players have access to all content updates for free as they become available. Daum Games is planning to catch up on the Korean service by delivering near-monthly content updates for European and North American players to enjoy.

Furthermore, Black Desert Online’s cash shop is also performing extremely well. “A game with a buy-to-play business model normally has a much lower conversion rate for paid in-game items compared to free-to-play games,” explains Kim. “But Black Desert Online is recording a much higher pay ratio than the average 11 percent normally seen in free-to-play games.”

Black Desert Online now boasts an average of 100.000 concurrent users.

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223 Comments on "Daum EU confirms Black Desert figures: 400K Western sales, $12M revenue in first month"

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Direcrow
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Direcrow

jaytrust HaywoodPhillips No it’s shady as Hell. It’s a free to play game with a buy to play entry fee.
1. Classes get maybe four different looking armors and everything nice ends up in the cash shop for as much money as the game costs. 
2. You need a coupon to use the costumes you make in game as costumes. Otherwise they replace your armor. Said coupons aren’t actually in game yet.
3. You need a deputy token to report spam or trolls in chat and those things aren’t even in game yet, but we still get blocked from reporting anyway.
The game is full of shady bullshit, you just refuse to admit it.

Direcrow
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Direcrow

Yeah selling the game as buy to play but structuring the game as a free to play game with ugly in game armors and overpriced cash shop full of pay to win BS will do that.

TheZebes
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TheZebes

I’m still playing every day. I bought the game for the combat and PvP, but I’m only level 47 and the PVP i’ve experienced has been sparce.

I ended up making this my uber-farmville game. I log in, manage my gardens, sell crops or convert them into tea, and sell the tea. I go manage my massive real estate holdings, and go on a fishing trip here or there. Once in awhile I grind mobs for a level. My housing score is over 1000 now and a scarecrow to deal with the birds attacking my cherry blossom trees. 

I’d like to hit 50 to do the PvP, but I’m worried about the gear differences. If the Western audience surpasses the Korean domestic audience, would Pearl be willing to shift focus to Western desires? Gear balance would be one of the primary changes. The grind to win mentality doesn’t work as well over here, and I think Pearl/Daum need to figure out how they plan to handle that in the future. Western audience wants gear balance and they’ll stay logging in for future castle sieges. If there’s no improvement to the enchantment RNG balance, I fear that would be the issue that curtails the game’s growth.

The sandboxy PVE stuff is all good and satsifying for me right now.

jaytrust
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jaytrust

Vibed
You got to understand this is an mmo.. where time invested means you have a greater opportunity to develop your character.. In fact this is perhaps the greatest appeal to most players, that this game has literally no ceiling in terms of character growth..
What you see as a negative is actually what most people like about the game.
Mind you, no one said you had to be the best pvper in the world… 
You could compete vs the people who have your similar time schedule/availability to play.

jaytrust
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jaytrust

HaywoodPhillips jaytrust
Thank you for proving my exact point, just with alot of words.. 
Even if you went all out(mind you you don’t have to) the price is still CHEAPER then what most people pay to play wow for over a year..
The beauty of it all is that YOU DON”T even have to spend that much..
@HaywoodPhillips  you just proved me point..

I love it when we can be honest to try to improve the game, but your negative and skew propaganda(yes I’m calling it that since its borderline) isn’t going to help the game in fact you are doing the opposite, by your efforts people who would have picked this up might pass on it if they choose to believe your skewed opinion.
Which will directly force the company to try to monetize even more.
At the end of the day we are entitled to our own opinions.. 
But the NUMBERS DON”T LIE… THIS IS WAY WAY Cheaper then  regular sub especially if you intend on playing it as long as you did World of warcraft or any other mmo…
Just limit yourself to $15 a month on the cashshop saving the 15 when you don’t spend it to save up for a $30 outfit and you will STay save tons of money the longer you play the game…
Anyway nice talking to you heading out to lunch.

HaywoodPhillips
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HaywoodPhillips

jaytrust HaywoodPhillips Being a fan of the game is fine.  Not giving good feedback is not.  While you don’t feel cash issues are a huge deal, the PA and Daum do.  Pricing, 30 dollar pvp suit, and even the dye system have been acknowledged as problems that they want to fix.  And none of that would have happened without good feedback.

Nice game, but fan misinformation is really out of hand with it.  You mentioned pricing, but failed to mention other hidden and not so hidden costs with bdo.  Let me a give a run down for the curious, and you can let us know how much you really spent on this 30$ game.  Did some research, bought it on recommendation.  then found that things weren’t what they seem.

Base game is 30$.  Premium package deal is 50$.

Loot pets, which most end up with 3 due their restrictions is another 27~30.  Why get loot pets?  Because no AE or auto looting without them.  Some of these pets can also soft counter the “not p2w” pvp suit.  

Dyes are 50c each.  Cheap, until you take into account that shade is rng.  You need 3 or more for ONE piece of gear.  And you’ve got 4 pieces of gear to apply dye on.  Ignoring weapons, mount gear, and wagons for the moment.  Lowball it and say 5$ because we aren’t that picky.  Sounds worse than it actually is, because you can actually get one free dye a week.  Too bad it’s random.  I’ve gotten some nice brown shades and a hot pink.  Lovely.

So now we’re up to 65$, and all we have is a char with ae looting that’s not in a standard brown color outfit.  Still the same looking armor, but at least its colored different.

Don’t want to get killed in the world because someone has a grudge against you or your guild?  Don’t like easily being identified or noticed when in a fight? 30$ for the pvp suit.  Not that big of a deal many people say, but its by far the most popular cash shop item.  And it makes you look like a shrub.  Just want to look different and don’t care about pvp?  Same price.

95$.  And of course character bound for everything but pets.  So +35$ for every char you play.  Still a good deal, until you think about gw2 (closest comparable) and what it gives you.  Won’t even mention other convenience features like inventory space(popular buy), carry limit, underwear (yes, its a thing and has pve stats), additional cosmetic accessories(with pve stats), and of course.. character slots.  So now we have a b2p game, with a cash shop that’s twice as expensive as a f2p game.  With fans telling the devs this is a winning strat, and potential buyers that it’s cheaper than a sub game.  BDO is not cheaper than a sub game.  And few f2p games are either.
And you expect this game to be thriving a year from now and not in the archeage pit?

jaytrust
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jaytrust

Ten10K You do know you can rebind to 1-12… yeah even the f button pretty much you can turn this into a standard mmo… 
Only exception is having to press shift and either direction aswd to perform additional moves..
Its no where as different as you have imagined…

jaytrust
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jaytrust

HaywoodPhillips What you describe as shady really isn’t shady..
Still cheaper to play BDO and buy what you call “shady”   p2w light equipment then a typical subscription game. Take $15 a month times 12 and thats $180 a year.. You can spend half of that and get all the “shady” stuff.. which really isn’t shady at all but whatever…

HaywoodPhillips
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HaywoodPhillips

High conversion rate because the game has you looking like trash unless you buy a cash shop costume.  Or their wonderful rng, one section at a time dye system.

And its also p2w “light” version.  Meaning you can spend extra cash to get an ingame advantage over players.  But it’s affordable and not related to dealing or reducing damage received.  30 bucks for no penalty anonymity (open world pvp game where revenge killing is very much a thing), and 40 bucks for a pack of instant revives(basically spend cash to avoid a run back and extend a fight you lost).

Blockbuster quality game, with monetization that’s shady and unlikely to stand long term.  Sounding a bit familiar…

Rozyn
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Rozyn

ARCHEVALKYRIE Rozyn Ten10K I’m sure it works like a dream on a gamepad, I’m just lazy and haven’t plugged mine in yet. At my low level though everything dies so fast the combos don’t really shave off much time lol.