Daum EU confirms Black Desert figures: 400K Western sales, $12M revenue in first month

In a piece published earlier today, MMO Culture claimed a number of Black Desert statistics gleaned from last week’s Daum Korea press conference:

  • 400,000 US/EU purchasers in the first month of launch
  • 120,000 average daily US/EU users
  • 100,000 concurrent US/EU users (peak, presumably)
  • $12 million (USD) in revenue in month one (this appeared to be an extrapolation on the part of MMO Culture)
  • Daum’s goal is a million US/EU users this year.

We reached out to Daum EU directly to verify these numbers in the absence of a hard source, and the company has indeed confirmed them, telling Massively OP that the figures from Daum KR are legit and that an official statement from Daum EU is on the way. We’ll update once we have that additional statement, but for now, it appears the game is doing damn well.

Update – 3:30 p.m. EDT: Daum’s official press release is out now.

Black Desert Online Sells 400.000 Copies in its First Month

Amsterdam, The Netherlands – April 5, 2016/ Daum Games today announced that Black Desert Online has sold 400.000 copies in its first month on the European and North American markets. Black Desert Online is expected to become one of Korea’s most successful games in the West as it is drawing exceptionally favorable early responses with its new player base.

“Considering the upward trend, I expect that the game will achieve over one million sales this year. What’s impressive is these figures far exceed those in the domestic market,” Daum Games Europe CEO Min Kim said in an interview in Seoul, last Wednesday.

Daum Games attributes much of the success to adopting a premium business model for Western audiences as opposed to the free-to-play model used in Korea. After purchasing the game once, players have access to all content updates for free as they become available. Daum Games is planning to catch up on the Korean service by delivering near-monthly content updates for European and North American players to enjoy.

Furthermore, Black Desert Online’s cash shop is also performing extremely well. “A game with a buy-to-play business model normally has a much lower conversion rate for paid in-game items compared to free-to-play games,” explains Kim. “But Black Desert Online is recording a much higher pay ratio than the average 11 percent normally seen in free-to-play games.”

Black Desert Online now boasts an average of 100.000 concurrent users.

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223 Comments on "Daum EU confirms Black Desert figures: 400K Western sales, $12M revenue in first month"

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Direcrow
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Direcrow

jaytrust HaywoodPhillips No it’s shady as Hell. It’s a free to play game with a buy to play entry fee.
1. Classes get maybe four different looking armors and everything nice ends up in the cash shop for as much money as the game costs. 
2. You need a coupon to use the costumes you make in game as costumes. Otherwise they replace your armor. Said coupons aren’t actually in game yet.
3. You need a deputy token to report spam or trolls in chat and those things aren’t even in game yet, but we still get blocked from reporting anyway.
The game is full of shady bullshit, you just refuse to admit it.

Direcrow
Guest
Direcrow

Yeah selling the game as buy to play but structuring the game as a free to play game with ugly in game armors and overpriced cash shop full of pay to win BS will do that.

TheZebes
Guest
TheZebes

I’m still playing every day. I bought the game for the combat and PvP, but I’m only level 47 and the PVP i’ve experienced has been sparce.

I ended up making this my uber-farmville game. I log in, manage my gardens, sell crops or convert them into tea, and sell the tea. I go manage my massive real estate holdings, and go on a fishing trip here or there. Once in awhile I grind mobs for a level. My housing score is over 1000 now and a scarecrow to deal with the birds attacking my cherry blossom trees. 

I’d like to hit 50 to do the PvP, but I’m worried about the gear differences. If the Western audience surpasses the Korean domestic audience, would Pearl be willing to shift focus to Western desires? Gear balance would be one of the primary changes. The grind to win mentality doesn’t work as well over here, and I think Pearl/Daum need to figure out how they plan to handle that in the future. Western audience wants gear balance and they’ll stay logging in for future castle sieges. If there’s no improvement to the enchantment RNG balance, I fear that would be the issue that curtails the game’s growth.

The sandboxy PVE stuff is all good and satsifying for me right now.

jaytrust
Guest
jaytrust

Vibed
You got to understand this is an mmo.. where time invested means you have a greater opportunity to develop your character.. In fact this is perhaps the greatest appeal to most players, that this game has literally no ceiling in terms of character growth..
What you see as a negative is actually what most people like about the game.
Mind you, no one said you had to be the best pvper in the world… 
You could compete vs the people who have your similar time schedule/availability to play.

jaytrust
Guest
jaytrust

HaywoodPhillips jaytrust
Thank you for proving my exact point, just with alot of words.. 
Even if you went all out(mind you you don’t have to) the price is still CHEAPER then what most people pay to play wow for over a year..
The beauty of it all is that YOU DON”T even have to spend that much..
@HaywoodPhillips  you just proved me point..

I love it when we can be honest to try to improve the game, but your negative and skew propaganda(yes I’m calling it that since its borderline) isn’t going to help the game in fact you are doing the opposite, by your efforts people who would have picked this up might pass on it if they choose to believe your skewed opinion.
Which will directly force the company to try to monetize even more.
At the end of the day we are entitled to our own opinions.. 
But the NUMBERS DON”T LIE… THIS IS WAY WAY Cheaper then  regular sub especially if you intend on playing it as long as you did World of warcraft or any other mmo…
Just limit yourself to $15 a month on the cashshop saving the 15 when you don’t spend it to save up for a $30 outfit and you will STay save tons of money the longer you play the game…
Anyway nice talking to you heading out to lunch.

HaywoodPhillips
Guest
HaywoodPhillips

jaytrust HaywoodPhillips Being a fan of the game is fine.  Not giving good feedback is not.  While you don’t feel cash issues are a huge deal, the PA and Daum do.  Pricing, 30 dollar pvp suit, and even the dye system have been acknowledged as problems that they want to fix.  And none of that would have happened without good feedback.

Nice game, but fan misinformation is really out of hand with it.  You mentioned pricing, but failed to mention other hidden and not so hidden costs with bdo.  Let me a give a run down for the curious, and you can let us know how much you really spent on this 30$ game.  Did some research, bought it on recommendation.  then found that things weren’t what they seem.

Base game is 30$.  Premium package deal is 50$.

Loot pets, which most end up with 3 due their restrictions is another 27~30.  Why get loot pets?  Because no AE or auto looting without them.  Some of these pets can also soft counter the “not p2w” pvp suit.  

Dyes are 50c each.  Cheap, until you take into account that shade is rng.  You need 3 or more for ONE piece of gear.  And you’ve got 4 pieces of gear to apply dye on.  Ignoring weapons, mount gear, and wagons for the moment.  Lowball it and say 5$ because we aren’t that picky.  Sounds worse than it actually is, because you can actually get one free dye a week.  Too bad it’s random.  I’ve gotten some nice brown shades and a hot pink.  Lovely.

So now we’re up to 65$, and all we have is a char with ae looting that’s not in a standard brown color outfit.  Still the same looking armor, but at least its colored different.

Don’t want to get killed in the world because someone has a grudge against you or your guild?  Don’t like easily being identified or noticed when in a fight? 30$ for the pvp suit.  Not that big of a deal many people say, but its by far the most popular cash shop item.  And it makes you look like a shrub.  Just want to look different and don’t care about pvp?  Same price.

95$.  And of course character bound for everything but pets.  So +35$ for every char you play.  Still a good deal, until you think about gw2 (closest comparable) and what it gives you.  Won’t even mention other convenience features like inventory space(popular buy), carry limit, underwear (yes, its a thing and has pve stats), additional cosmetic accessories(with pve stats), and of course.. character slots.  So now we have a b2p game, with a cash shop that’s twice as expensive as a f2p game.  With fans telling the devs this is a winning strat, and potential buyers that it’s cheaper than a sub game.  BDO is not cheaper than a sub game.  And few f2p games are either.
And you expect this game to be thriving a year from now and not in the archeage pit?

jaytrust
Guest
jaytrust

Ten10K You do know you can rebind to 1-12… yeah even the f button pretty much you can turn this into a standard mmo… 
Only exception is having to press shift and either direction aswd to perform additional moves..
Its no where as different as you have imagined…

jaytrust
Guest
jaytrust

HaywoodPhillips What you describe as shady really isn’t shady..
Still cheaper to play BDO and buy what you call “shady”   p2w light equipment then a typical subscription game. Take $15 a month times 12 and thats $180 a year.. You can spend half of that and get all the “shady” stuff.. which really isn’t shady at all but whatever…

HaywoodPhillips
Guest
HaywoodPhillips

High conversion rate because the game has you looking like trash unless you buy a cash shop costume.  Or their wonderful rng, one section at a time dye system.

And its also p2w “light” version.  Meaning you can spend extra cash to get an ingame advantage over players.  But it’s affordable and not related to dealing or reducing damage received.  30 bucks for no penalty anonymity (open world pvp game where revenge killing is very much a thing), and 40 bucks for a pack of instant revives(basically spend cash to avoid a run back and extend a fight you lost).

Blockbuster quality game, with monetization that’s shady and unlikely to stand long term.  Sounding a bit familiar…

Rozyn
Guest
Rozyn

ARCHEVALKYRIE Rozyn Ten10K I’m sure it works like a dream on a gamepad, I’m just lazy and haven’t plugged mine in yet. At my low level though everything dies so fast the combos don’t really shave off much time lol.

ARCHEVALKYRIE
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ARCHEVALKYRIE

Rozyn Ten10K The difference is that activating abilities from your hotbar lowers the damage of the ability. If you know the combos, and activate them without the hotbar, they do higher damage. :)

Rozyn
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Rozyn

arktourosx I always read it as Bladder and snort.

Rozyn
Guest
Rozyn

Ten10K The whole ‘shift’ and ‘F’ combo thing seems pretty clunky on keyboard, but I’m still not quite sure if it even has to be done that way? I just put my abilities on my keys as 1-9 and hit them in the order I want with my MMO mouse… everything dies the same. But I’m lvl 11 so who knows lol. Seems like I could spam a low kick and everything dies just the same as if I did Left Click Right Click Shit F S!

Rozyn
Guest
Rozyn

SallyBowls1 Rozyn I want to grab that guy by the shirt and yell in his face “No, you dingus, shitty WoW clones and half-assed cash grabs don’t work here!” Hell, people are accepting Daum’s overpriced cash shop and energy mechanics with open arms just because it isn’t actively punching them in the genitals them for playing. People are willing to put up with a lot of bullshit if there’s an enjoyable – unique – underlying game. Westerners are not nearly as difficult as the suits try to pretend. 
They need to quit blaming their audience, and because of that guy and his peers, I hope Daum makes boatloads of money here.

Ten10K
Guest
Ten10K

I give them props
I would be one of those numbers myself … But I just couldnt get over the combat system. .. I dont want to have to try and learn combo key presses like a street fighter game to enjoy my MMO.. I miss the standard hotbar 1-12..
So untill they do something to help in that aspect .. FFxiv is where my money goes …

Husvik
Guest
Husvik

Vibed You should try Blade and Soul, sounds like a perfect fit for you. Many of the reasons you listed is why i’m so unbelievably hooked on BnS.
I’ve said it before (and no i’m not trashing BDO) as this is completely normal in most games is that:

BDO: A terrible player can be a better player by simply gearing up. No Skill Required.

BnS: A terrible player needs to practice and train to become better. Skill Required.

karmamule
Guest
karmamule

squidgod2000 ScottLeyes I’m pretty sure there’s a setting to suppress the guild declarations, not sure about the battleground one. I

Kililin
Guest
Kililin

Darthbawl ScottLeyes
i had the discos
i opened a ticket with all necessary data
they answered promptly – admitting routing problems and telling me that its probably not my fault
Support suggested to use something like wtfast, pingzapper, mudfish 
It helped, and was a good workaround
a few days ago they contacted me again telling me the problems should be resolved
it really looks better now

TL/DR: best mmo support i ever expereinced in regards to Network problems.
No stupid questions asked, admitting problems.

Kililin
Guest
Kililin

thraay Oleg Chebeneev I like your comment, but you know lvl50 is like nothing and for sure its not grindy if you are not making it grindy.
But don’t tell people full +15/DUO is not grindy – maybe you can do it without grinding, but the game will be expanded and developed faster than you reach the point.
Even if you specialize in crafting, getting the best equipment is absurdely time consuming.

Vibed
Guest
Vibed

I would definitely consider purchasing this game, it has a lot of very interesting features. However as someone who likes to PvP and has a job and stuff to do outside of gaming, a game where the guy who spent the most time grinding has the most chance to win in PvP is simply not appealing, at all.

Skill > time invested if you want proper PvP. This unfortunately does it opposite.

Kililin
Guest
Kililin

PhelimReagh there is open world pvp, but unconsenting PK has harsh penalties. So severe that the self declared hardcore PVP’ers (=Ganker) are constantly whinging about how (insert some sandbox or pvp argument saying i want PK freely basically) that is.

However there also is a 40vs40 Battleground with a good daily quest reward.
Arenas that allow FFA PvP or training with friends without penalties
3v3 Arenas – i never tried so can not say much about them
Guild Wars – you can declare war on another guild – this removes the penalties from above
Not in EU/NA yet:
Node Wars – you build a Guard tower and defend it with your guild and try to destroy other guilds tower

Also there are lots of, imo interesting, pve activities, but no Raid content or complicated small-scale-raid-dungeons.

Zo5o
Guest
Zo5o

The war decs and Loot alerts can all be turned off. It’s hidden somewhere in the esc menus but It’s definitely possible, i’ve switched all mine off.

SallyBowls1
Guest
SallyBowls1

Rozyn Yep. While, IIRC, commenters tended to disagree, Shawn Schuster’s 5/31/13 article on the Massively That Was: 

The good news: Take-Two Interactive chairman and CEO Strauss Zelnick says that the company that brought you BioShock, Borderlands, Red Dead Redemption, and the GTA series is “actively investing in online and MMOs.” The bad news: He adds, “We’re just not doing it in the U.S.”

Speaking at the Cowen and Company Technology, Media and Telecom Conference on Thursday, Zelnick reinforces what he believes many studios are learning the hard way, “MMOs don’t work here. A couple of our competitors have found out that through very, very expensive lessons. One of our competitors just recently announced they’re restarting an MMO project.”

Take-Two is, instead, aiming at the Asian MMO market through partnerships with industry leaders such as Tencent and Nexon. This is where the company hopes to be successful in the genre, as Zelnick cites “10 to 20” MMOs are successful in that market.

SallyBowls1
Guest
SallyBowls1

Sythalin Yeah. Some people make some silly claims.; these look like very good numbers and the comments tend to be positive.
However, I would caution you really need to know the expense side of the equation before one can judge success or failure.  They are looking to sell a million units this year and US/EA “far exceed those in the domestic market”  So idk worldwide 40-60 US$M? If they spent as much on this as was rumored to have been spent on SWTOR (and I am sure they did not), then yeah it would have been a failure.  If they spent Wildstar budget, then it may have been a disappointment.  If they developed efficiently, then it is a pretty big success. (60% of NBA players file bancrupcy within five years of retiring.  Considering the million dollar minimum salaries, the problem seems to be on the expense side instead of income.)

Rozyn
Guest
Rozyn

Good for them! Hopefully this is a sign to other Eastern games that the West can be a decent source of revenue and worth the effort. Since no one on this side of the globe is making MMOs anymore…

MatthewRiddle
Guest
MatthewRiddle

80% of revenue is from gillie suit sales

BKone
Guest
BKone

Sythalin phew, glad this game has no sub. this was a close one.

arktourosx
Guest
arktourosx

I’m so hyped for Blader.  Lots of fun with no sign it’s going to be slowing down any time soon.

paragonlostinspace
Guest
paragonlostinspace

Leilonii Bannex19  Thanks for confirming some of those issues Leilonii. Takes even more bark out of jaytrust’s countering Bannerx19’s posts. These issues don’t mean that it isn’t a good mmorpg of course but they are issues. Some of them sound quite annoying to me at least.

Sythalin
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Sythalin

Under 10 million subs. Game is a failure.

paragonlostinspace
Guest
paragonlostinspace

ScottLeyes Don’t tell me that Scott! I don’t want to hear how this plugs right into your OCD crafting/gathering/achievement itch, cause that’s one of the same itches I freaking have! Hrmph! I will not dive into yet another mmorpg damn it. ;p I won’t!

thickenergy
Guest
thickenergy

schlag sweetleaf Look at those teeth!

Deathage
Guest
Deathage

Well congrats to them, they deserve it. They’ve listened to player feedback (much of the time, anyway), had a remarkably smooth launch, and delivered a fantastic game to the west. Lets hope they can keep their stride and continue to positively expand on their features and content to keep the players hooked. I know I am! 
Typing this as I ride my trade wagon from Heidel to Keplan, knocking out a quick trade run before setting up AFK fishing pre-gym trip (at which point I’ll take my full backpack and full trade wagon back up to Heidel for some good ol’ fashion arbitrage). I can’t remember the last time I actually cared enough about a game to set it up AFK while I was away from home. Takes me back to the Tibia days where my friend and I would AFK train, coming back every 15-20 mins to eat food and heal up.

Qarran
Guest
Qarran

Kudos to go Daum!  

Despite the ShitStormMatrix, you have done a great job.

Keep going.  Modify and extend the features well received in the west.  You are changing minds and perceptions, Daum.  The Korean MMO stereotype is falling away and people are starting to realize that it doesn’t matter where an MMO originates if it is truly a good game.

Qarran
Guest
Qarran

alexjwillis  so since I can’t like your comment multiple times.  I will just add.  Hear! hear!

Qarran
Guest
Qarran

Oleg Chebeneev  Well, I predict you will change your prediction. ;)  

And I also predict that this game will do very well in the west leaving the MMO pundits scratching their heads.

Qarran
Guest
Qarran

schlag sweetleaf  Lol!  Awesome.  This should be the featured post.

PhelimReagh
Guest
PhelimReagh

This game is some variant of open world PVP, right?

DasBenty
Guest
DasBenty

Oleg Chebeneev Level 18 here, have yet to grind anything and I haven’t even bothered to focus on leveling yet, will let you know when I hit a grind.

Oleg Chebeneev
Guest
Oleg Chebeneev

melissaheather Sums my experience also. I had as much fun during SWToR launch as staring at wall, so I fully support BDO to SWToR comparison.

olybard
Guest
olybard

Ugh, me too, would love to try it. The wifey has me on a tight gaming budget. :-/

thatchefdude
Guest
thatchefdude

That’s actually a lot more than I would think a highly stylized Asian MMO and sandboxy one at that would get without being F2P

ThunderJackson
Guest
ThunderJackson

Oleg Chebeneev Oh damn! We got the second coming of Nostradamus up in here.

So do we got a day, month or year for this bold prediction. I hope someone who touts their predictions as being noteworthy can at least provide some sort of date.

BrotherMaynard
Guest
BrotherMaynard

Leilonii BalsBigBrother I reckon things will change a bit now: “What’s impressive is these figures far exceed those in the domestic market”. They have a nice motivation right there to listen to their EU / NA community.

BrotherMaynard
Guest
BrotherMaynard

melissaheather karmamule WandaClamshuckr Xijit Wasn’t it James Fenimore, Cooper, though?

Boardwalker
Guest
Boardwalker

Oleg Chebeneev I’m level 53 right now and haven’t experienced a “grind” yet. When does that happen??

Rhime
Guest
Rhime

squidgod2000 I wish we could turn off the fishing on screen instructions! Once you know how to fish, I shouldn’t have to be told “I am fishing” or what button to use to start the reel in process. . . Luv the game though!

Xijit
Guest
Xijit

squidgod2000 Xijit

*shrug* I made three chat boxes: one for system messages, one for all the spammy channel / world stuff, and one for guild / party / whisper … War stuff just fades into the see of loot notices & guildies loggin / leveling.

Xijit
Guest
Xijit

Shamancard Oleg Chebeneev

Wat?

squidgod2000
Guest
squidgod2000

Xijit
Only blocks the on-screen popups.

wpDiscuz