Oculus drops the price of its VR headset to $499

Do you know people who would love to hook themselves up with VR headsets but balk a bit at the price? Oculus is making it a little cheaper to get in with its latest price drop. The Oculus Rift headset is dropping to $499 and the Touch controllers are going down to $99, placing a bundle of both at $598 and saving you $200 over the launch price. The official statement from the company is that the lowered price is still “sustainable” for the company, implying that the hardware is not being sold at a loss at this point.

Whether or not the lowered price will lead to more sales is likely to remain an open question for some time, but that’s clearly the intent. There are no announcements about a new generation of VR hardware, so it’s clear that the company is doubling down on having cheaper hardware to bring in more users. If the $200 drop makes it just rich enough for your blood, then you’ve got some purchase planning to do.

Source: Polygon
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86 Comments on "Oculus drops the price of its VR headset to $499"

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Zoe

Oculus, not “Occulus”. (Sorry, my OCD has now been satisfied. I’ll see myself out. :)

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Geo Kavu

Heh.. “The headsets barely make us any profit” they said.
“We sell them as low as we can to attract people to VR” they said.
If this technology fails and becomes a niche again, the fingers will be pointing to one company and one company only.

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Arktouros

If I’m not mistaken in the Console market, for example, the hardware is actually sold at bit of a loss but they make up for it with the game sales and subscription sales down the line.

As Gabe Newell recently said in an interview, hardware is traditionally a very slim market for profit. The main reason Valve got into VR was because they wanted new ways to interact with games so they could make more interesting games. They’re not sure it will be a huge market, but they want to try to do something new and maybe it will work out.

PurpleCopper
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PurpleCopper

So, I guess FB wants to compete against the PSVR in the cheap price range.

Way I see it, PSVR is popular because it’s cheap(ish), Vive is popular because it’s amazing, and Oculus suffers from being the middle child in terms of quality/price.

It’s impossible for FB to compete against the Vive, the Vive blows the Oculus out of the water. So FB decides that they could instead compete against the PSVR by lowering the price and luring potential PSVR customers instead.

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Melissa McDonald

I’m seriously laughing at the naysayers below. You’ll be proven so wrong in the coming years. But I won’t rub your noses in it. I’ll welcome you with pixel arms when we meet in the VR space.

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BalsBigBrother

That is a nonsense comment I am sorry but it is. It is akin to someone turning up when you are born saying I predict that at some point you will die and all they have to do is wait long enough to be proven correct.

I personally don’t dispute that VR won’t at some point in time be a thing but I do dispute that what we are seeing today right now won’t be the “thing” I am referring to.

Who knows Star Citizen may actually be a launched / finished product too by the time VR has its day. I do know it is likely I will be in an old folks home shouting at an innocent potted plant for not bringing me my dinner on time :p

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Yoshi Senpai

When they make some games that appeal to me. Make a light weight option that doesn’t hug my face like an alien I will get one. I don’t even use gaming headsets and have a Blue Yeti for my mic for games (Sorry, people who hear my game sounds, but you gotta admit those Klipsch speakers be booming!), and PC hardware is to the point I can run it at a good res with good FPS I will get one.

Until those conditions are met it could be 50 bucks and I still wouldn’t get one.

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Iain B

“I don’t even use gaming headsets and have a Blue Yeti for my mic for games (Sorry, people who hear my game sounds, but you gotta admit those Klipsch speakers be booming!)”

Ugh, you probably don’t use push-to-talk either so your mic is constantly transmitting static, bad dubstep and/or some family member yelling at you.

And no, I am not just jaded because that’s how it’s been in The Division for the past year!

(Ok, that’s really why.)

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dotsmada34

I went all in and have both the Rift and the Vive (also have cardboard and GearVR). Haven’t played them since last summer…. My reasons:

1. Games have no depth. They are basically arcade type games or mobile games in VR.
2. Having to clear room for set up of a play session for room scale sucks.
3. The wire is annoying.
4. Resolution isn’t great. I have a powerful PC that can run 4k on a 2d screen. When seeing the grainy resolution on the headsets it’s kind of disappointing.
5. Games suck.

These are my reasons for not playing. I’ve already invested heavily in VR so I really do want to like it. To be honest though I’d rather just play a game in 4k with a lot of depth on a massive 2d screen than play a lower resolution arcade game in VR. I continue to check back every now and again for new games to see if they would be interesting. Nothing has caught my eye yet.

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Arktouros

4/5 of these reasons are also why I don’t spend vast majority of my time not on my Vive currently as well (I already have an extra Office room).

Basically waiting for Fallout 4 VR at this point.

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Wendigo Runner

Sorry Rift, but the Vive and PSVR is where it’s at.

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Mick the Barbarian

How so? What do they have that the Rift (with Touch) doesn’t?

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Arktouros

So basically it’s a difference in what they want to do with VR.

Vive, at this point, is more about expanding what VR is capable of. It’s why they launched with Room Scale rather than try to add onto it later like with the Touch. They’re now focusing on things like better tracking options (new light houses), additional tracked peripherals (the new puck) and adding wireless option onto headsets.

Occulus on the other hand is more interested in trying to expand the availability and create a VR market. They launched without Touch to keep the price down to make it more accessible. They paid for timed or outright game exclusives to encourage purchase of their device. They’ve stated they’re heavily focused on reducing the price at this stage to get more people to try it over pushing features like Wireless as those ultimately add cost not reduce it.

Now the problem here is when Player 3 entered the game: PSVR. PSVR already runs on an extremely cheap system compared to computers and then you tack on an even cheaper VR package and it’s not hard to see why PSVR was happy to announce their 915k sold units in 4 months. And it’s certainly not like Sony is new to the exclusives racket and has it’s own line up of titles (I’m a little jelly of Farpoint, looks sweet as hell).

So really at this stage it’s more if you want the deeper VR with more features, but a higher cost, you’ll end up on the Vive. If you want the budget option the PSVR’s base system price is really tough to match in a PC. Personally, and to be clear I’m a Vive owner, I don’t think any 3 of them are really worth it currently as none of them really have a title you can really sink your teeth into.

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Blaaznar

Fanboys apparently.

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Arktouros

Yes, lets pretend like there’s no Occulus fanboys either lol…

Xijit
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Xijit

you mean: sets its price back to what it was supposed to be before the Facebook acquisition.

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mcsleaz

Still about $400 more than I’m willing to pay.

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Rottenrotny

Still about $400 too much.

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HNN

TBH I felt the same way until I tried VR on PS4. The experience is really unexpected, its nothing you’ll never expect from simply putting on a headset and using the controllers. Until more people start trying first hand I guess I understand people not feeling its not worth the money.

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Yoshi Senpai

VR is so fetch!