Roblox is taking the online kid world by storm with 48M monthly users and $92M in new investment
Have you ever heard of this game Roblox? If not, you probably will be in the future, because this title has come out of nowhere to grab an enormously large audience with its LEGO-meets-Minecraft setup. According to the site, "Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3-D environment."
Formed back in 2005 and growing significantly over the past few years, Roblox now boasts over 48 million monthly users across all of its platforms (the game can be accessed on PC, mobile, VR, and console), with most of its demographics being made up of children ages six to 16. The game has seen activity peak at one million concurrent players and has paid out $9.2 million to community creators.
Roblox just signed a deal to secure $92 million in additional investment to develop the game even more and "strengthen the balance sheet." One of the investing partners released a statement about the deal, saying, "Roblox’s growth over the past two years has been one of the best-kept secrets in the industry. They’re experiencing engagement and audience numbers that rival some of the world’s biggest gaming and entertainment companies, and we see the trajectory continuing to accelerate. This is an exciting time to come on board."