Leaderboard: Are you part of SuperData’s cohort of ‘gaming video content viewers’?

SuperData released a report this week arguing that the video gaming video content business is booming, even “outpacing earnings from some traditional sports leagues.” The whole paper is a mere $2,499 if you want to read it all, but the summary includes everything from Twitch to YouTube and intriguingly suggests that the viewing audience is almost half female.

“Additionally, gaming live streams are replacing primetime TV viewing with 27% of live stream viewers watching most often during weekday evenings. The Gaming Video Content audience on YouTube and Amazon’s Twitch, 517 million and 185 million people in 2016 respectively, surpasses mainstream channels like ESPN and HBO, further shaking up the traditional media landscape.”

E-sports and stream viewers, the analysts claim, “watch more than four hours of content per week,” while almost half of US gaming video content viewers are hooked to “walkthroughs, trailers and humor videos,” meaning that both the casual and hardcore audiences are being served.

Are you among them? That’s what today’s Leaderboard means to find out.

Do you watch gaming video content? (Choose more than one answer.)

  • I watch e-sports events on Twitch or YouTube or TV. (7%, 18 Votes)
  • I watch *let's play* gaming videos or streams. (21%, 53 Votes)
  • I watch editorial or humor gaming videos or streams. (19%, 48 Votes)
  • I watch gaming trailers or walkthroughs. (24%, 62 Votes)
  • I watch gaming streams live but not videos. (5%, 13 Votes)
  • I watch gaming videos but not live streams. (13%, 32 Votes)
  • I don't watch any type of gaming video or streaming content. (5%, 12 Votes)
  • I don't watch any type of video or streaming content of any type. (2%, 5 Votes)
  • No answer / just want to see the results / elf butts. (4%, 11 Votes)

Total Voters: 112

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44 Comments on "Leaderboard: Are you part of SuperData’s cohort of ‘gaming video content viewers’?"

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Like others have already posted, i too watch some game play videos of games i’m interested in, just to help me make a buying (or not buying) decision.
I will also watch game play guides/tutorials where needed, say EU4, CK2…that sort of thing.
So basically, what i watch, i watch with a specific purpose.
On the odd occasion i have popped into one of MJ’s streams, but generally, game streams/videos as a means of entertainment just doesn’t do the trick for me.
I quickly get either bored or annoyed by the guy running it, whichever comes first.

Cyclone Jack
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Cyclone Jack

Elf Butts, though I have watched The International (Dota2) the last few years, usually during a LAN.


Generally, I’d rather read an article than watch a video. I can read 4 or 5 times faster than waiting for someone to speak (ok, I’m sure the HiveLeader could cut down on that stat if he put his mind to it) and I can also skim/skip sections that don’t interest me. It’s harder to do that with a video and pretty much impossible with a live stream unless you’re watching a playback. That said, if I’m raiding and looking to see how other groups are trying tactics, I’ll watch an occasional video. Otherwise, I’ll check out videos for upcoming games (like stuff from the Lazy Peon, Cryy, etc).


And here I was thinking the MOP readership wasn’t that interested in this type of content. I guess the active commenters are only one segment of the audience. Good to know though that I’m not alone in my appreciation for that type of content. :)

Bryan Correll

If I need some specific strategy help I’ll watch a video on that particular mechanic/fight. But just watching someone else play or listening to chuckleheads provide commentary? Nah, not for me. But then I don’t enjoy watching ‘real’ sports and accompanying commentary either.


I feel like this is something for a younger generation? At least I don’t get it anyway. I’ve always been one to play sports and not watch others play them and I suppose I’m the same with gaming. It has no appeal to me.


It’s very rare for me to watch any kind of gaming-related video; I prefer to get information in writing, regardless of the subject, and I rarely find other kinds of gaming-related video any more amusing than playing the game itself. I also don’t care in the least for eSports, neither for competing nor for watching.

That goes for other subjects, too; I’ll usually only watch streams if not only I can’t obtain the same information that efficiently through a written media, but also I want the information badly enough to overcome my dislike of streaming/webcasts/etc, and will immediately abandon the streams and streamers if I either don’t need any further information on the topic or else find a written source for the same information.

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Ashfyn Ninegold

I’ll watch developer videos. I’ll watch how to plays if I’m stumped, how to do dungeons, kill bosses, find quest objects, do puzzle jumps.

I’ll watch streamer videos if they have a particular topic I’m interested in, builds, patch news, etc. I don’t watch other people play just for entertainment. Better to be gaming myself.

And, I’m a fan of TheHiveLeader, because humor.

Oh, yeah, and I have that female thing going.


I watch (or, well listen to) streams and some youtube stuff. It’s background noise, same thing when I watched TV years ago.
I don’t exactly care too much about what’s going on, but it’s there.

The biggest difference is that I watch people more than games. They have similar tastes to mine and I kinda see if I like X or Y game, for a potential buy later on. Or they’re just funny and likeable.
On the other hand, I give zero shit about esports and I want even less to watch people super concentrated on what’s going on… and get super salty when they lose.

I wonder how things are for the non-meme, non esports viewers? I would assume that they’re the reason why streaming is much closer to the regular population than the 15-24 mostly male viewership that floods twitch chat on big streams.
Smaller streamers and youtubers, but more in line with what they like. You can really find anything, you’re not funneled into the one big sport/reality show like on TV.


I watch all of the above and am subscribed to three different Twitch streamers, lol. All three being different areas of entertainment for the most part (one is a big name variety gamer, another is an educational Masters level LoL player, and the other is now an IRL focused streamer who started Twitch back when WoW was the big game that led to a bunch of streamers getting huge). Also pay attention to esports for multiple scenes, and watching stuff like Game Grumps on YouTube is still fun here and there (several years ago I was big on watching Pewdiepie and Tobuscus for their funny Lets Plays butnow I stick with Twitch mostly).

I remember back in like 2003-2004 when we got satellite tv and I was introduced to G4 when it was nothing but video games. I thought it was the best tv channel ever. Really miss the one show where it was nothing but game cinematics and trailers, even having WoW machinima like Zinwrath.

Pretty much in my early teens I got to grow up watching video game shows on TV, so YouTube and later Twitch have been natural evolutions for my entertainment purposes.

I can tell most folks around here are probably a generation or two above that. :p