Leaderboard: Are you part of SuperData’s cohort of ‘gaming video content viewers’?

SuperData released a report this week arguing that the video gaming video content business is booming, even “outpacing earnings from some traditional sports leagues.” The whole paper is a mere $2,499 if you want to read it all, but the summary includes everything from Twitch to YouTube and intriguingly suggests that the viewing audience is almost half female.

“Additionally, gaming live streams are replacing primetime TV viewing with 27% of live stream viewers watching most often during weekday evenings. The Gaming Video Content audience on YouTube and Amazon’s Twitch, 517 million and 185 million people in 2016 respectively, surpasses mainstream channels like ESPN and HBO, further shaking up the traditional media landscape.”

E-sports and stream viewers, the analysts claim, “watch more than four hours of content per week,” while almost half of US gaming video content viewers are hooked to “walkthroughs, trailers and humor videos,” meaning that both the casual and hardcore audiences are being served.

Are you among them? That’s what today’s Leaderboard means to find out.

Do you watch gaming video content? (Choose more than one answer.)

  • I watch e-sports events on Twitch or YouTube or TV. (7%, 18 Votes)
  • I watch *let's play* gaming videos or streams. (21%, 53 Votes)
  • I watch editorial or humor gaming videos or streams. (19%, 48 Votes)
  • I watch gaming trailers or walkthroughs. (24%, 62 Votes)
  • I watch gaming streams live but not videos. (5%, 13 Votes)
  • I watch gaming videos but not live streams. (13%, 32 Votes)
  • I don't watch any type of gaming video or streaming content. (5%, 12 Votes)
  • I don't watch any type of video or streaming content of any type. (2%, 5 Votes)
  • No answer / just want to see the results / elf butts. (4%, 11 Votes)

Total Voters: 112

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44 Comments on "Leaderboard: Are you part of SuperData’s cohort of ‘gaming video content viewers’?"

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Kayweg

Like others have already posted, i too watch some game play videos of games i’m interested in, just to help me make a buying (or not buying) decision.
I will also watch game play guides/tutorials where needed, say EU4, CK2…that sort of thing.
So basically, what i watch, i watch with a specific purpose.
On the odd occasion i have popped into one of MJ’s streams, but generally, game streams/videos as a means of entertainment just doesn’t do the trick for me.
I quickly get either bored or annoyed by the guy running it, whichever comes first.

Cyclone Jack
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Cyclone Jack

Elf Butts, though I have watched The International (Dota2) the last few years, usually during a LAN.

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Crowe

Generally, I’d rather read an article than watch a video. I can read 4 or 5 times faster than waiting for someone to speak (ok, I’m sure the HiveLeader could cut down on that stat if he put his mind to it) and I can also skim/skip sections that don’t interest me. It’s harder to do that with a video and pretty much impossible with a live stream unless you’re watching a playback. That said, if I’m raiding and looking to see how other groups are trying tactics, I’ll watch an occasional video. Otherwise, I’ll check out videos for upcoming games (like stuff from the Lazy Peon, Cryy, etc).

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TomTurtle

And here I was thinking the MOP readership wasn’t that interested in this type of content. I guess the active commenters are only one segment of the audience. Good to know though that I’m not alone in my appreciation for that type of content. :)

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Bryan Correll

If I need some specific strategy help I’ll watch a video on that particular mechanic/fight. But just watching someone else play or listening to chuckleheads provide commentary? Nah, not for me. But then I don’t enjoy watching ‘real’ sports and accompanying commentary either.

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Panzerbjorne

I feel like this is something for a younger generation? At least I don’t get it anyway. I’ve always been one to play sports and not watch others play them and I suppose I’m the same with gaming. It has no appeal to me.

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Schmidt.Capela

It’s very rare for me to watch any kind of gaming-related video; I prefer to get information in writing, regardless of the subject, and I rarely find other kinds of gaming-related video any more amusing than playing the game itself. I also don’t care in the least for eSports, neither for competing nor for watching.

That goes for other subjects, too; I’ll usually only watch streams if not only I can’t obtain the same information that efficiently through a written media, but also I want the information badly enough to overcome my dislike of streaming/webcasts/etc, and will immediately abandon the streams and streamers if I either don’t need any further information on the topic or else find a written source for the same information.

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Ashfyn Ninegold

I’ll watch developer videos. I’ll watch how to plays if I’m stumped, how to do dungeons, kill bosses, find quest objects, do puzzle jumps.

I’ll watch streamer videos if they have a particular topic I’m interested in, builds, patch news, etc. I don’t watch other people play just for entertainment. Better to be gaming myself.

And, I’m a fan of TheHiveLeader, because humor.

Oh, yeah, and I have that female thing going.

Line
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Line

Sure.
I watch (or, well listen to) streams and some youtube stuff. It’s background noise, same thing when I watched TV years ago.
I don’t exactly care too much about what’s going on, but it’s there.

The biggest difference is that I watch people more than games. They have similar tastes to mine and I kinda see if I like X or Y game, for a potential buy later on. Or they’re just funny and likeable.
On the other hand, I give zero shit about esports and I want even less to watch people super concentrated on what’s going on… and get super salty when they lose.

I wonder how things are for the non-meme, non esports viewers? I would assume that they’re the reason why streaming is much closer to the regular population than the 15-24 mostly male viewership that floods twitch chat on big streams.
Smaller streamers and youtubers, but more in line with what they like. You can really find anything, you’re not funneled into the one big sport/reality show like on TV.

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Sorenthaz

I watch all of the above and am subscribed to three different Twitch streamers, lol. All three being different areas of entertainment for the most part (one is a big name variety gamer, another is an educational Masters level LoL player, and the other is now an IRL focused streamer who started Twitch back when WoW was the big game that led to a bunch of streamers getting huge). Also pay attention to esports for multiple scenes, and watching stuff like Game Grumps on YouTube is still fun here and there (several years ago I was big on watching Pewdiepie and Tobuscus for their funny Lets Plays butnow I stick with Twitch mostly).

I remember back in like 2003-2004 when we got satellite tv and I was introduced to G4 when it was nothing but video games. I thought it was the best tv channel ever. Really miss the one show where it was nothing but game cinematics and trailers, even having WoW machinima like Zinwrath.

Pretty much in my early teens I got to grow up watching video game shows on TV, so YouTube and later Twitch have been natural evolutions for my entertainment purposes.

I can tell most folks around here are probably a generation or two above that. :p

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Melissa McDonald

I’m just old-school I guess. Watching other people play video games is a thing you do in the console world sitting on a couch with your friends.

a spectator sport? Laughable.

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enamel

A month ago this would have been a no for me as I don’t have a ton of free time and would rather be playing games than watching people play. Or even worse, listening to some “angry gamer’s” hot takes.

However I came across a youtube series that changed all of that, due to being consistently entertaining, funny and lighthearted. Now watching around 30 min of gaming content on youtube is a nightly thing for me.

camren_rooke
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camren_rooke

I’ll watch a Lets Play of a game Im interested in buying to see how it plays, what it looks like.

And I watch the hell out of Jimquisition and Birgirpall and to a lesser degree Zero Punctuation. I like Extra Credits too.

Crow
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Crow

I’ll watch Yhatzee because he’s a dev. He’s made many games and knows what it takes.

Jim Sterling? Yeah, that man complains about stuff he can’t do himself. Which makes him a whiner.

camren_rooke
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camren_rooke

I disagree. To me, he is a critic and I don’t require critics to be able to make a product before I give their opinions consideration.

Crow
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Crow

Critics generally were individuals with credentials.

“Being mad” isn’t a credential, and when it is the stitch I just end up being really negative.

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Ravven

I’ll watch funny content about games that I like, and I’ll watch video walkthroughs for instances that I haven’t run yet, prior to looking for a group for them. I did watch a lot of the Overwatch World Cup matches and enjoyed it. I really, really don’t get why anyone would just sit and watch someone just playing, though. Wouldn’t you rather just play yourself? Perhaps I’m missing something. :)

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MesaSage

I watch all the things.

deekay_plus
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deekay_plus

i’m pretty picky when it comes to youtubers i watch. i got one buddy who i met on youtube that i watch his gaming stuff but that’s about it gaming wise.

streaming wise i watch kaceytron now and then but not really for games and otherwise if i want to see footage of an upcoming game i’ll do a quick search and pick at random.

DeadlyAccurate
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DeadlyAccurate

I’ll watch Let’s Plays or impression videos if I want to know if something is worth buying, or if I want to learn about a mod, and I watch game trailers fairly often. That’s about it. I sometimes listen to the MOP podcast, but I don’t even always have time for that.

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rafael12104

Ah, yes. I sign of the times for me. A couple of years ago I would have answered no to any and all. Just didn’t care for the vids and streams as I would rather be playing. And now?

I watch some E-sports streams and vids for BnS. Not often, but when I know something is there to watch, I’ll tune in if I can. It is quite interesting to see the competitive side and I get a few tips for my own play.

I watch streams via twitch on occasion. I follow MJ for one but there are others. It is quite fun actually although I wouldn’t call myself a fan and I do this sparingly because of time constraints.

And now, I often go to youtube for game reviews and impressions because I can see the game being played. I do this more often than before but it is still limited only to games I’m already aware of and interested in.

Overall? I don’t think I spend 4 hours every week watching streams or vids. It would have to be an extremely busy week in gaming and I would have to have the time.

I think it is great, btw. A good way to keep up with games and gaming interests but I also don’t really understand the fandom much. Subscribing to a twitch personality and giving them 5 bucks a month to watch them play? Nah. I’d rather play myself and keep the fiver for games.

Crow
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Crow

The current model of viewer-support is ending. The content provider services haven’t figured how to monitize this properly yet, but they will. We’ll see more and more streamers who are backed by big companies. Streaming will eventually become another arm of company PR.

Right now they’re trying to gain benefit without spending money. Pretty soon these companies will know that spending money on streaming will do them well.

They aren’t aiming for you to be able to watch streams 100% as a thing. They’re banking that you’ll watch streams in another tab while you do your work instead of listening to music or chatting with co-workers.

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Alex Willis

I maybe watch 10 minutes of video every two weeks, mostly a combination of trailers or previews, maybe a bit of “How To” on a hard issue or a class build or something.

Personally, I don’t understand the impulse to watch livestreaming anything. Part of this is likely generational. While I absolutely think it’s legit to call esports “a real thing”, I do not enjoy watching video games being played by someone other than myself. Why? Because, well, I have such limited time per day to actually play (2 hours on a very, very good day), that every waking minute of free time I have after all duties are completed, I want to actually play. It’s a simple formula, really: free time = gaming, full stop.

I’m generally intrigued by livestreams but cannot bridge the psychological gap for now.

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Patreon Donor
Veldan

Nah, I’m not part of that. All I do is occasionally watch a youtube video to see if something is worth playing, typically of the “early review” or “first impressions” kind. And always with adblock, zero earnings from me.

Crow
Reader
Crow

And always with adblock, zero earnings from me.

I want to encourage people to BOTH run adblock AND take some time on a regular basis to turn it off and click on stuffs on the sites you really do like.

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Yoshi Senpai

My ad block gets turned off for no one. Even this site has thrown a redirect ad at me on my mobile.

I work at a Geek Squad and everyday I get terrified people coming an because ad told them they have a virus and or been hacked. I can’t them to get ABP but I will hint heavily towards it as I believe it is mandatory for web browsing. Sucks for sites like this one, but the ad companies did it to themselves.

deekay_plus
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deekay_plus

ABP is worthless for quite some time now. ublock origins is your new adblocking friend.

Crow
Reader
Crow

I work at a Geek Squad

LOL! I’m so sorry…

Reader
Yoshi Senpai

Easy job decent pay. Nothing to be sorry about.

camren_rooke
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camren_rooke

and you get to experience all sorts of unique pr0n without ever having to download it themselves.

:P

Reader
Yoshi Senpai

My favorite note I seen written was “removed DVD ‘you’ve got shemale’ from drive”

Crow
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Crow

We don’t care about how you invaded the privacy of people you were supposed to be helping for teh lulz.

Reader
Yoshi Senpai

Are you drunk this morning? Seeing your comment in the Secret World article and this one you are doing some crazy jumps to come up with your conclusions…

We’re required to record what media was removed from the drives because we use said drives for the media on which our tools are on. So in case it gets missed place we know who it belongs to. As far as privacy goes; lol wut? I gave no mention on who that person was or even what city or state I’m from. They brought in the device to me to fix.

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Schmidt.Capela

I worked in tech support on occasion, and often I had to go through just about everything the customer had on their HD because they lacked backups and couldn’t remember if they had ever saved important files outside the user folder, much less where; I’ve uncovered a surprisingly large amount of “hidden” porn that way (well, surprisingly large for those that don’t work with tech support, at least).

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Greaterdivinity

I doubt it, but if I am I’m statistically insignificant given how little time I spend watching that stuff.

Reader
Orenj

None. Not even Massively’s podcast, sorry. (Yes, I realize that’s not video, but it’s kind of the same category.)

Reader
starbuck1771

It is a stream so it is in the poll

Crow
Reader
Crow

I’ve read the paper and it is solid. It isn’t very surprising, either.

Nielson should hook up to gamers. It only took them ages to start counting non-cable views.

We seriously have very few reliable matrices for this kind of data. But to be honest the paper itself really hammered home, for me, that “gaming” is being treated like “television” in many ways. But no one is keeping good eyes on the data.

camren_rooke
Reader
camren_rooke

At 2500 dollars I’d say writing reports about esports is the booming business.

And in my day, we didn’t have no internets to watch other people play video games. We went to the arcade and stood next to the creepy guy with the black Slayer t shirt and long stringy hair and a nose ring, watching a guy play Pacman. And we’d put our quarter on the cabinet to indicate we was next but sometimes the guy playing would steal your quarter and keep playing and sometimes creepy Slayer guy would ask if you wanted some weed cause he had it stashed out back behind the arcade and if you came with him he would give ya some. And we’d go with him and there’d be some other guys there and they’d beat us up and take our quarters and then knock us out and we’d wake up with a concussion and a bloody nose and we’d start to limp home but as we passed the arcade we’d see that the Donkey Kong cabinet was free and we’d run in knocking other people away who’d also seen that Donkey Kong was free and we’d elbow people and bite and sometimes if someone brought a knife there’d be a stabbing but it was all in good fun.

That was real video game watching.

And we liked it like that

Crow
Reader
Crow

We went to the arcade and stood next to the creepy guy with the black Slayer t shirt and long stringy hair and a nose ring, watching a guy play Pacman.

The part I just can’t wrap my head around is that these days that’s the homecoming queen.

Not because of gender, but because… holy shit these are these people actually playing games.

camren_rooke
Reader
camren_rooke
Crow
Reader
Crow

Lol. Not out of my own pocket. That would be silly.

That said, this isn’t that excessive at all as a price point.

camren_rooke
Reader
camren_rooke

Agreed. I am sure that’s peanuts for someone in the gaming industry looking to focus their development.

Crow
Reader
Crow

Not even gaming companies. There are a legion of consultants whose bread and butter are in reports like this.

2.5k is peanuts versus the cost for some medical industry studies and analytics.

wpDiscuz