Leaderboard: Are you part of SuperData’s cohort of ‘gaming video content viewers’?
SuperData released a report this week arguing that the video gaming video content business is booming, even “outpacing earnings from some traditional sports leagues.” The whole paper is a mere $2,499 if you want to read it all, but the summary includes everything from Twitch to YouTube and intriguingly suggests that the viewing audience is almost half female.
“Additionally, gaming live streams are replacing primetime TV viewing with 27% of live stream viewers watching most often during weekday evenings. The Gaming Video Content audience on YouTube and Amazon’s Twitch, 517 million and 185 million people in 2016 respectively, surpasses mainstream channels like ESPN and HBO, further shaking up the traditional media landscape.”
E-sports and stream viewers, the analysts claim, “watch more than four hours of content per week,” while almost half of US gaming video content viewers are hooked to “walkthroughs, trailers and humor videos,” meaning that both the casual and hardcore audiences are being served.
Are you among them? That’s what today’s Leaderboard means to find out.