Hearthstone gives away free packs to celebrate 70M players

It’s a momentous week for Hearthstone, which announced that it has now seen 70 million players log into the game across all of its platforms. To celebrate the occasion, anyone (even brand-new players) who logs in this month will be treated to three free Journey to Un’Goro card packs — no strings attached. Sounds like a good deal!

“It’s a good thing that there’s always room for one more, because the tavern has now welcomed over 70 million players!” Blizzard said. “On top of that, with Journey to Un’Goro, Hearthstone had more players playing together on the same day—around the whole world—than at any point in its history!”

To give you some idea of the growth of Hearthstone, the digital card game was at 30 million players in May 2015 and 50 million players by April 2016. So 20 million a year? That’s not a bad trajectory at all.

Source: Hearthstone
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9 Comments on "Hearthstone gives away free packs to celebrate 70M players"

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Danny Smith

I wonder how many of those are burn accounts from ragers getting banned and jumping back in with another account?

Line
Reader
Line

A whole 3 packs, how generous.
First impressions are everything, and as much as I like Warcraft (but no so much the way Hearthstone is going)… when I started Shadowverse I got 60 free packs.

Especially with how rare and needed the quest cards are, along the fact that there’s two more expansions just this year… hard to justify the investment at this point.

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Bhima Jenkins

I still really enjoy Hearthstone, but I’m done trying to climb the ladder and needing to drop money on Adventures and packs just to compete. I find more fun just doing my daily quests and playing arena.

Reader
chriskovo .

Ok anyone really buying packs for this game anymore? I login after this new expansion and it tells me 25 of my cards are not useable in the main game mode anymore. What’s the point of them giving them money when they just completely invalidate my previous purchases?

Richard de Leon III
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Richard de Leon III

Its just like any ccg, its a catch up mechanism to make sure any new players arent punished for not having the appropriate counters to powerful cards. Any game is reliant on new players replacing old ones at some point, if anything none of us live forever or have unlimited funds.

That being said, thats the reason I stopped buying MTG cards because of that practice. I’ll only play sealed deck tourneys nowadays and just collect older sets after they are rotated out so they tend to be cheaper then.

Reader
Schmidt.Capela

It’s more than that.

To sell cards to competitive players the players have to need the cards to stay competitive; otherwise someone that already has a deck that is as strong as it gets is unlikely to purchase more cards.

There are two ways to get those people to purchase cards with each new expansion: either you have stat inflation, with new collections always being somewhat better than the previous ones (like the Pokémon and Yugi-Oh TCGs do); or else you invalidate old cards, like Magic does.

You can clearly see in Magic what would happen without this restriction, as there is a non-tournament format (Legacy) where all collections are valid; getting a competitive deck for this format is a huge expense, but after you have the deck you can nearly stop spending money on Magic, as only very rarely any card from a new collection is worth considering for a Legacy deck.

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chriskovo .

Basically you are saying that they only way to win is not to play. :P

Reader
Schmidt.Capela

Worth noting that this player number is the number of accounts, not the number of active players. Hearthstone has nowadays more registered players than Blizzard as a whole has active (monthly) players.

Reader
CloakingDonkey .

3 whole packs? wow. That’s exactly how many I get less from buying packs for the same price that used to buy 10. Now the price hikes make sense, they just wanted to save some packs so they could give them out later.

Blizzard so gracious. :P

wpDiscuz