How did Ashes of Creation run the biggest MMORPG Kickstarter to date? HuffPo thinks it knows. The publication has run down a whole list of “business lessons” to take away from the game’s $3.2M campaign, noting that Intrepid Studios took advantage of existing viral networks to Steven Sharif’s “surrounding himself with people that are experts in their own fields.” Transparency and plenty of game footage has been a big boost too, as it helps convince would-be backers that they’re not just pouring money down a drain.
“Intrepid Studios has created a movement in attempting to redefine the MMORPG genre and has appealed to his target audience with laser precision,” says the blog.
Oh, and it turns out that having a crapton of money also helps your Kickstarter venture. “Steven Sharif has stated that he is willing to refund the money back to it’s backers should anything go awry,” HuffPo writes. “This money will come personally from Sharif himself, something that not every young company has the luxury to afford. Nevertheless, there is a level of comfort that comes from Sharif being willing to put his money where his mouth is.”
So when you run your Kickstarter, just make sure you’re already a multi-millionaire. Piece o’ cake!
