Tencent buys up a chunk of TERA’s Bluehole Studio

Tencent is sprinkling more money around: Yicai Global and Gamasutra are reporting that the Chinese conglom has invested money into South Korea’s Bluehole Studio. It’s not currently clear how much money; according to Yicai, Bluehole refused a total buyout offer.

We’re presuming that Tencent’s interest is chiefly in Bluehole’s development and publishing of the increasingly popular and obnoxiously named Playerunknown’s Battlegrounds.

But to MMORPG players, Bluehole is probably best known as the Korean studio behind TERA, as well as Devilian (in the East), Project W, and a number of mobile games, including one based on TERA.

Most recently, Tencent was spotted pouring $23M into Elite Dangerous dev house Frontier Development to acquire 9% of the studio.

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7 Comments on "Tencent buys up a chunk of TERA’s Bluehole Studio"

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DrSteinman

Tencent is going to be pulling the strings of literally every non-massive Western company published game at this rate. League, PUBG, etc.

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Tom R

Tencent buying it? Expect Wukong to be put into the game in the coming months.

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Dug From The Earth

I didnt actually need another reason to stay away from those games, but ill add it to the list anyway.

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Greaterdivinity

http://www.gamasutra.com/view/news/303689/Report_Tencent_invests_in_Battlegrounds_dev_Bluehole.php

They updated the story – sounds like Tencent didn’t actually do anything.

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Armsbend

Good. I’m not sure how much I like Tencent snapping up every western hit.

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Armsbend

i do not think the name is obnoxious at all. It is so odd that even if you don’t like the genre you are instantly curious – just by the name alone. I guess they could have always put ‘Zombie’ or exile’ in the title though to make it better yes?

I hope this doesn’t detract from a well-priced game a great many people enjoy. It is the first game that has consistently kicked League of Legends off of it’s popularity throne.

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Tom R

To me the name didn’t scream “quality game” on first impression. It sounded more like an indie survival game attempt that’d be another underfunded and over ambitious game. Obviously, it hasn’t been an issue for the game and it’s arguably the highest quality survival/battleground game to date.

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