SuperData: ‘The esports market has finally hit the mainstream’

In promotional materials associated with its new paid “Esports Scoreboard,” gaming anaylsis firm SuperData – known best to our audience for its monthly revenue charts – has declared that “the esports market has finally hit the mainstream.” Though the associated marketing report is paywalled, some of the public statistics in the reveal are actually of interest.

For example, the company runs down the top 10 e-sports games by viewership, with League of Legends coming in at the top as of August. PlayerUnknown’s Battlegrounds, which recently blasted past 2M concurrent players and 15M sales, clocked in at #2, but expect that to rise in future editions as the game’s exploded even more since then. The firm argues that PUBG, unlike many of the MOBAs and shooters dominating the rankings, “stands out from competitors because players spend most of their time in stealth mode instead of intense shootuts, giving streamers time to interact with their viewers.”

Blizzard’s had a strong showing, too, with Hearthstone, Overwatch, and StarCraft II all in the top ten; SuperData notes that Overwatch in particular will benefit from the offseason of Dota 2 and LoL.

SuperData, October 2017

Source: SuperData
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23 Comments on "SuperData: ‘The esports market has finally hit the mainstream’"

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MesaSage

If you’re charting this, we’re at the peak of the curve.

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mysecretid

This just in — the mainstream may hit back any day now! :-D

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Baemir

This site has the most predictable comment section ever when it comes to esports, lol.

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Jack Pipsam

Whenever an actual mainstream news site posts anything about E-Sports, the reaction is very much “Gaming isn’t a sport lol!” and the such.
Just because the viewership is high doesn’t mean it’s actually ‘mainstream’ in the traditional sense of the term.

I’ll consider it mainstream when it airs on TV and isn’t laughed at, I remember when HoTS aired on some sport channel in the US and the reaction on Twitter from non-gamers was incredible.

Will it hit it someday? Sure, but I think you still need a couple cycles of teens growing into adults before it happens.

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what-4
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what-4

“Mainstream” to me means people in my everyday life engage or at least are aware of a thing. ProGaming does not meet that criteria.

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Sorenthaz

I think part of the thing with esports is that it requires being invested in the game and its community. With LoL for example, it’s not really exciting unless you play it or at least understand the basics of it, what champions do, etc.

For example this match that happened last week and the deciding moment that turned it around is really only something people can appreciate if they know what’s going on. It was utterly insane with how it was turned around, but I’m sure to anyone who isn’t accustomed to LoL/esports will really be able to get into it or see why it was so exciting. And of course there are the grumps (not the Game Grumps ofc) who just don’t seem to understand why watching games is entertaining, but that’s the same as people who don’t understand why certain songs are popular, or why TV shows are considered good, etc.. *shrug*

Entertainment comes in a variety of sources and not one thing can ever likely be entertaining to everyone.

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flamethekid .

I’m sure a lot of people aren’t very impressed with this but look at regular physical sports they are just as impressive as esports and a bunch of them took a long while for them to hit mainstream for a lot of people to like and watch them

Esports is moving pretty fast

I’m one of those people who doesn’t watch any type of sport I rather play than watch other people play
that doesn’t stop sports fans and draftkings sport kings

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John Bagnoli

I’ve subscribed to Playstation Vue recently, having no TV for several years at this point. Seemed like a good deal and so far I’ve liked it. Although they raised prices on the lowest tier which might cause me to cut the cord, that’s another story though. Anyway, occasionally they upgrade your tier for free for a couple of months which includes a couple of eSport channels.

eSportsTV and GINX I think were the channels. I tried watching them. I still… I just don’t get it. All indicators point to an increasing market for this with no end in sight. This is a train I’m just not getting on though. I rode for a couple of stops but that’s it.

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Robert Mann

Oh my, you mean I can sit and watch people play a game with no actual interaction or entertainment from the person? This is like… taking streams of games and making it worse. Genius! Gosh golly, that sounds dreadfully boring! Let’s go and take a nap already!

*Sarcasm much, yes?*

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Sally Bowls

Jimmy Kimmel made comments to the effect that people who watch other people play games are “double wasting their time,” the implication here being that playing games is a waste of time in the first place.

In one of Kimmel’s ridicules of gaming (he described it as the “we should all be ashamed of ourselves as failing as parents” channel. The Youtube channels were: Youtube gaming, youtube watch (people watching people watch video games) , youtube watch watch, youtube 3rd watch and youtube almighty.

tl;dr: Do most people on the planet see a nuanced distinction between wasting time watching video games vs playing video games?

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Sorenthaz

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Armsbend

What would Kimmel call sitting on forums talking about video games? better or worse?

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Jeff

Personally Jimmy Kimmel can kiss my ass, that asswipe bellows about Misogyny any one who googles Jimmy Kimmel what’s in my pants will immediately see what a fucking hypocrite he is.

Tizmah
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Tizmah

Yeah didnt he do the man show at one point? Lol

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Robert Mann

Meh. Kimmel can say whatever he wants on the subject. He’s the one that gets all huffy when people mock him (as noted in several cases, he tends to respond by doing things like flipping the bird. How mature!) As far as I care, his hot wind is just hot wind. Heck, the only thing Kimmel does is hate on things.

As to popularity, who cares? I don’t care if people like or understand what I do and say… but gosh darn it if something seems stupidly boring I may well say that it seems stupidly boring. Nobody has to agree or anything, just my opinion. In my opinion, working 90+ hours a week for 60 years is stupid and wasting one’s life… but other people disagree. It’s no big deal to me either way, although I wonder how that leaves time for anything else. I’ve tried it, it doesn’t really, at least unless you thrive on 4 hours of sleep a night.

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Melissa McDonald

Certainly the number of people playing is impressive. I think this is one of those “you’re no longer a kid” moments for me, because not only do I simply not get it when I contemplate watching people play video games as a spectator sport, it gives me a curmudgeonly feeling of wanting to make a dramatic entrance in the arena, and smash all the monitors and projectors whilst screaming out, ‘sic semper tyrannis’ in loud, John Wilkes Boothian tones. Yes, with a suthern acksent. Booth-style. All in black. But without the ankle breaking.

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Knox Harrington

When the likes of the Kardashians are mainstream, the value of such a label rapidly diminishes. If you’re looking for validation because you’ve chosen to sit around and play video games with your finite time on this planet, look in the mirror. It’s the only validation you’ll ever need.

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Melissa McDonald

#TuffLove

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Knox Harrington

I don’t know about that but I do scratch my head at all these gamers that seem to make such a big deal about being accepted by the so-called mainstream. If they’re having fun either doing it or watching it, that’s all that should matter, right?

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Sorenthaz

The only people who are really making a big deal/push about it are the companies that want big name sponsors/brands backing them for the big $$$ that can be gained through sponsorships and the like.

Very rarely do you see gamers pushing for the ‘esports is a real sport’ thing, even those of us who watch it just sort of roll our eyes at it. That’s just something Riot Games especially has been pushing for due to the aforementioned $$$ potential.

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Sally Bowls

If one is a hipster who doesn’t like any band once it has become successful, perhaps not. But the businesses’ estimates of the potential customers determine how aggressive they are in the market. So if one does not care whether five or zero AAA MMOs launch in a year or whether your game has 30 or 300 devs, then you don’t have to care if something is mainstream.

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Robert Mann

On the other hand, success in AAA is rarely put back into the game with more devs and content, so as long as it meets that minimum to maintain itself there’s really no benefit. It hasn’t really been that (where success meant more developers added on, in general) way since sometime around 2002.

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McGuffn

In promotional materials associated with its new paid “Esports Scoreboard,”

So they’re declaring something mainstream to convince you to buy their product? I can’t wait to miss out.

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