IGN has apparently bought up the Humble Bundle company

IGN has just announced that it’s scooped up a pretty sweet acquisition: It now owns the company behind Humble Bundle, known best for its cheap game bundle deals and originally famed for its charity work (reportedly over $100M for charity since 2010).

In an interview with Gamasutra, the top men of both Humble and IGN say they have no grand plans to change anything about the platform.

“We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already,” Humble’s John Graham reportedly said. “Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities.”

No doubt.

Source: Gamasutra. With thanks to TJ and OneEyeRed.
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45 Comments on "IGN has apparently bought up the Humble Bundle company"

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zeko_rena

Not yet decided if I should cancel Humble Monthly, definitely leaning towards yes

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Knight Porter

Download and back up everything now.

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rafael12104

I don’t know.

It’s like when your friend steals your last french fry and then gags on it while laughing in your face.

There is loss and disappointment yet a measure of validation and revenge. But, in the end, you still lost that fry. The bastard!

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life_isnt_just_dank_memes

ign is the milk toast pop music rom com of games industry internet rags. ign is taylor swift and queen bae. people get ticked at that. idk, as long as i can keep getting games on the cheap i dont care.

humble isnt where my philanthropy is.

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Jack Kerras

No.

No. Come on. Tell me I haven’t actually woken up yet, and I’m gonna get up and this is gonna be fine. :/

Mewmew
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Mewmew

So the key words there are “in the short term”.

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Michael18

I never understood this humble bundle thing.

People are interested in a game that would usually cost $30 and buy it in a bundle with 5 other games for $5 total, then walk away thinking they have done something morally good because charity gets a share. To me it always seemed as if someone has to lose out on such a deal, but I might well be overlooking something, here. OTOH, it is an interesting marketing concept, for sure.

Also, I don’t like to buy many games (or books, or other media) at once, because it just tends to grow my pile of stuff I’ll never get around to playing/reading/watching…

Mewmew
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Mewmew

They have done something morally good. You get to pick where your money goes – you can put the slider up so charity gets it all (most people leave the slider alone I’d guess though).

It’s normally the developers giving a huge discount so that people will give to charity at the same time. I wouldn’t say they really lose out much though. They normally put up a title that has slowed down and people buying it on Humble are people who wouldn’t have bought it otherwise – so they get money for a digital copy of the game that people wouldn’t have bought otherwise. People get the games at a huge discount and get to try out different games than they would have normally, expanding what they are interested in and where they will spend money in the future. Charity gets a cut. Are there really any losers there?

Like you said, you don’t get it.

Having a huge pile of games in your Steam library doesn’t hurt anything, you only install what you want at once. Sure it’s better if you’re interested in one or two of the games, but you also don’t have to use the keys and add them to your Steam account if you don’t want. You can add just what you like, you can gift the rest of the keys to other people or just never even claim them if you really don’t care. So you can buy a single game you’re interested in for cheap, use that key on your Steam account, and not add the rest of the keys if you don’t want to so you won’t fill up your account, if that really is an issue (which it shouldn’t be).

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roo woods

I suspect not a lot will change in spite of the fears of many people posting here . Well I hope so anyway .

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Vice Vandal

As someone who has worked for a few companies that got bought by big conglomerates, things will change, and not for the better.

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Tiresias

There is NO WAY that this is going to end well.

0% chance.

What a waste.

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Jack Pipsam

IGN is known to try different things, they’ve attempted all sorts of stuff from daily deals in the past, their own yearly subscription service which I don’t think offers any decent rewards anymore, a TV show on Disney, various different YouTube high-budget show attempts ect. They throw a lot at the wall, but it seems anything rarely sticks long for them.

I still visit IGN, I don’t have the hatred for them many seem to foster, I like their podcasts for example quite a bit. But I would be lying if this isn’t somewhat concerning as they’ve failed many different things in the past.
Gamespy, Fileplanet, Team Xbox, 1Plus, that MMO site (Arena?), ect ect ect.

Hopefully this works out better for the both of them.

Siphaed
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Siphaed

Wait…didn’t IGN buy a digital game distribution company some many years back, only to have that fail miserably? Now they’re trying it again…with a charity based one? They better not screw up HumbleBundle.

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John Mclain

May the Humble Bundle rest in peace. And a reluctive welcome to the new Boasting/Greed Bundle this inevitably becomes.

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Kevin Smith

So how they going to feel when I give them 0 percent of the sell and give it all to developer and charity which you could choose to do before the buyout. Almost bet you that they will remove the decide where your money goes. I know they get a percentage for hosting it, but it just makes you feel better thinking you have say where your money went.

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Armsbend

Gaming is like Chicago’s meat packing industry pre-The Jungle. It’s all human exploitation and rat feces in your food.

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lokoma

probably not going to be so Humble anymore

OneEyeRed
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OneEyeRed

Yep, there goes the neighborhood….

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Diego Lindenmeyer

rip humble bundle

Purewitz
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Purewitz

This is going to be as bad as when IGN started and owned Direct2Drive.

ceder
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ceder

Never bought a bundle due to their application of region blocking on not a small number of bundles due to publisher/steam agreements. IGN buying them as well isn’t a step in the right direction but that’s business for you…

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Phubarrh

…Glad I paid for a year of Humble Monthly just a few weeks ago.

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Paragon Lost

Don’t go to IGN’s website or use them honestly and I am totally unfamiliar with Humble Bundle since I don’t buy any non mmorpg games.

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Stropp

I think that’s the key. I haven’t visited an IGN site (as far as I know) for quite a while now. I used to rely on Gamespot and Blues News for most of my gaming news, and it’s been years since I visited either of those.

It’s all pretty much Massively, RPS, and gaming blogs these days.

quark1020
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quark1020

They sell bundles of….stuff, using a tier system where you pay what you want, but will get more if you meet their tiers. At the end, when you are ready to pay, you have the choice of what percentage of your total purchase will go to humble bundle, the creator of the stuff, or a charity.

For example, massively reported wurm unlimited was being sold at humble bundle if you pay a minimum of $1.

PSA: Wurm Online is dirt cheap in the Humble ‘Endless RPG Lands’ Bundle


If you pay at least $5.25, you will also get 3 other games, but since you only buy MMO’s, Wurm is the only thing we are interested in. However, if you support the charity this bundle is supporting ( the National Videogame Museum) you have the option to pay more just for the charity.

They do bundles for all kinds of things, like books or music. I bought a bundle of 10 or so Warhammer 40k ebooks and audio novels for $15, most of which went to…a charity, i forget which. I just prefer giving money to charity.

quark1020
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quark1020

With all that said, I don’t know how much of this will stay the same now that they are owned by IGN. Still, I like a good, discounted sale. Especially if some of it can go to charity.

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Sally Bowls

??? They sell MMOs.

The latest is IIRC still going on.

PSA: Get tons of Elder Scrolls Online (and Legends!) stuff for $12

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Paragon Lost

I only buy mmorpgs through the developer. (shrugs) I don’t use any of those crappy websites including Steam. So I wasn’t aware that Humble Bundle sold mmorpgs I thought they sold typical crappy computer games.

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zeko_rena

Did you just call Steam a crappy website?
Steam, the platform that lets me buy games in New Zealand for usually half the price as what stores sell them over here (EB Games is a joke)

That’s half price before Steam even puts them on sale as well, I remember fondly the time I bought one of the S.T.A.L.K.E.R games on Steam for $12 USD

I saw it the next day in EB Games for $120NZD, ah good memories :)

Wait you just called anything that isn’t an MMO a “typical crappy computer game”

Is this like MMORPG elitism?

quark1020
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quark1020

I guess I should point out, humble bundle games tend to be steam keys. I never saw it as a problem, but now that you shared that tidbit, I should bring it up. Full disclosure and all that.

In the case of triple A MMO’s and Steam, you can use the game key Steam gives you and just input it into the dev’s website for most of them, instead of running it through steam’s launcher if you prefer.

Not entirely sure if Wurm Unlimited is one of those you can do that, though. Wurm used to be its own thing with a sub, but then they released a b2p version with Wurm Unlimited. Its been a while since I played, so I don’t know if the Unlimited is a stand alone game or a re-branding.

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roo woods

Talk about cutting off one’s nose to spite one’s face . lol

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John Kiser

Your loss there then steam and humble bundle, bundle stars and many other places offer sales, better prices etc constantly and are not shady at all.

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Kevin Smith

They sell games, ebooks, etc…. Really couldn’t beat them. For normally 15 dollars you could get one great game with about 5 or 6 OK games with 1 or 2 games that you might not ever touch. The games were not just PC either, they also sold console game keys.

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Schmidt.Capela

They sell just about any game, as long as the publisher is willing to strike a partnership with them, including MMOs. You can get from them games like FF XIV, PUBG, ARK, Destiny 2, Warframe packs, Trove packs, Rift packs, EVE packs, ESO, The Crew (and The Crew 2), ED, etc.

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A Dad Supreme

Now they can give a crappy game a 10.0 rating… and then sell it!

One-stop shopping at it’s greatest.

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Witches

This is a disaster waiting to happen, they will now sell games they classified as being low quality on their store.

The moment a game is deemed overrated and shows up on the store at an inflated price their credibility will be gone.

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McGuffn

Why not just give subpar reviews to games that aren’t sold on humble? That seems easier. And Humble can look first to IGN reviews when deciding to give prime storefront space to games.

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Dug From The Earth

Bah

I remember when IGN tried to get into the whole store concept years ago. It sucked

Not looking forward to how they screw up something that was good.

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Greaterdivinity

Not a fan at all. Brings up plenty of ethical issues (news outlet owning a digital distribution platform/videogame publisher) beyond the usual church/state concerns with editorial (and now video, since places like IGN have video teams as big or bigger than their editorial teams) and advertising.

Will keep an eye on it to see if there are any changes over time to what Humble Bundle are, but I’m really hoping it ends up being little more than “business as-usual”, at least on the Humble Bundle site. I dig them and the good work they do/great deals they have. I don’t want lose them as a valuable digital distribution platform and budding publisher. But I don’t trust IGN leadership to not screw this up : /

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Alex Js.

Well, duh, why else would IGN waste their $$$ on it? Only reason they did it is to form a “symbiotic” relationship where “Humble Bundle” would add those “10/10 – IGN” reviews in shortened form to each game’s description and IGN would make sure to give their trademark “10/10” to every game that will be sold on this platform in future ;-)

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Rumm

Absolutely. A gaming journalism outlet that is known for reviews for games now owns a platform that sells games. That’s a huge red flag.

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BalsBigBrother

That was my first thought too and I hope we are both wrong because I do like the humble site a lot. I wouldn’t want them to be tarnished by marketing shenanigans or any of the nonsense that I am sure will spring to mind of a lot of folks when reading this article.

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