EA claims Star Wars Battlefront II’s business model aims to ‘provide players with a sense of pride and accomplishment’

Some awards, you do not want to win. The Darwin award, for example. Or “worst business model of the year.” Or “most downvoted comment of all time on Reddit because you have the worst business model of the year,” which EA managed to score this past weekend.

In response to players continuing to riot over Star Wars Battlefront II’s obnoxious business model – specifically, the part where people are upset that key characters are locked behind an additional paywall in a game they already paid $80 for – EA trotted out the old “sense of pride and accomplishment” line. Seriously. They said that. Out loud.

“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.”

For this turd of a post, EA was rewarded with over 327,000 downvotes, apparently the most ever on Reddit. It’s still ticking up – er, down – as I type this.

And as MMORPG points out, EA didn’t stop there, as an EA community manager snarked on Twitter about “the arm chair developers on this internet.” Raise your hand if you’d rather be an armchair dev than the guy who has to market triple-dipping on an $80 video game as engendering a “sense of pride and accomplishment”!

Finally, since apparently it needs to be said, again, disagreeing with the professional conduct of a company does not give anybody carte blanche to harass individual developers. Don’t be that guy. Boycott the game and the company and complain about the policy; don’t take it out on random employees.

Source: Reddit, GIbiz. Cheers, Kinya!
Update Nov 15, 2017: You might notice that the tweet claiming to be from an EA employee has now vanished. Kotaku’s investigation into the alleged recipient of the death threats now suggests that something more nefarious was afoot in those tweets, as no one seems to be able to identify him to verify those threats or indeed whether he ever worked for EA. It is unclear whether he is a troll, an astroturfer, or something else entirely, but it does cast the ensuing debate in a new light.
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209 Comments on "EA claims Star Wars Battlefront II’s business model aims to ‘provide players with a sense of pride and accomplishment’"

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Zen Dadaist

Halp! I am drowning in all of the “sense of pride and accomplishment” memes infesting the internets now!

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Steinar Bergstøl

Never played or bought a Battlefront game. I _am_ a Star Wars fanboy and if anything could have gotten me to try them out it’s that connection, but fuck that. They’re not getting a cent from me. This is not okay. This, as a business practice, is downright predatory. It’s cyberpunk-style megacorp levels of evil. This is the sort of thing the evil corporate villains in the original Robocop movie would think was a good idea.

I mean, sure, the gaming industry has never been squeaky clean, but the current state has me looking nostalgically at the “good old days” of the 8 bit era when the evil tactic of choice to sell as little as possible for as much as possible was merely “make it as disgustingly and frustratingly difficult as possible so it will take forever to finish, if anyone even can”. At least then they only tried to get away with making the game have as little content as possible because you would take forever and ever to finish even a single screen or level anyways (I’m looking at _you_, Ghosts & Goblins). Even that tactic, which was born out of forcing people playing arcade machines to pump as many coins into a game as possible to keep playing, seems relatively benevolent to the current level of Evil Overlordness these corporate suits are indulging in.

Help us, CD Projekt Red. You are our only hope!

aleccia_rosewater
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aleccia_rosewater

What’s the point of a boycott if you are not using their services to begin with?

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Jonny Sage

EA has ruined Battlefront/Field. I wont be buying any more. Going back to BF4.

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Jack Kerras

Doesn’t BF4 require you to use in-game resources (IE experience gained for a given gun/class/etc.) to gain a lootbox which contains a random attachment for that gun?

Would BF4 not also take a bajillion hours to unlock all the attachments for all the guns?

I seem to remember it that way; I may be thinking of something else, but I’m -pretty sure- that’s BF4 I’m thinking about, do correct me if I’m wrong. It might be a different Battlefield game, but I know there have been several – Hardline included – that made you unlock specific things on a per-gun basis from random crates and wouldn’t allow you to use the same Russian RDS on your SAIGA as you did on your quad-rail M4 carbine, etc., as both needed to be pulled out of a ‘SAIGA pack’ or a ‘M4 pack’ or something.

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CMDR Crow

So, the latest is that the account that claimed the harassment is (as I had a nagging suspicion) actually a forgery. The individual does not work at EA nor is affiliated with them in any means.

So, the whole internet jumped on this. A quick breeze through that feed gave me the feeling something was wrong. No dev or PR person would say some of the stuff they said, and it was quite interesting to see the weed stuff interspersed with what appeared to be “professional” tweets about EA.

kotaku[dot]com/the-curious-case-of-the-ea-game-dev-who-said-he-receive-1820474458

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Vicarious Fan

even if it wasn’t an actual EA statement…. EA needs to learn just how badly people are against the loot box/micro transaction pay to win models.

This should be a real clear message that they need to stop this business model and go back to $59.99 for a game and that’s it.

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Richie K

“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes”
So whats the sense of pride and accomplishment if they are not earned in game, the accomplishment of being able to open wallet, type in your cc details and hit purchase?

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Sorenthaz

http://www.gameinformer.com/games/star_wars_battlefront_ii/b/xboxone/archive/2017/11/14/star-wars-battlefront-ii-review-the-dark-side-of-gaming.aspx

6.5/10 from Gameinformer.

“The dark side courses through Star Wars Battlefront II, playing mind tricks on gamers to spend more money to become stronger. By the time you read this review, there’s a chance EA may change how the Star Cards or loot crates work, but at this point in time, this predatory microtransaction model Force-chokes Battlefront II’s experience. It’s a shame to see a game with such clear greatness get pulled down to these depths. Star Wars deserves better. We deserve better.”

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Kayweg

Alternative headline could have read “No surprise there then”.
I usually stay out of commenting on EA these days.
You can’t pass on experience, everybody has to draw their own conclusions and act as they see fit.
Just this, gaming life without EA titles has been just fine for me for the past 9 years.

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draugris

I don´t know whats more weird that “The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes” statement or that they think that players are dumb enough to believe it. It´s tragic because BFII is a good game imo. But with that complete and shameless greed EA showed they ruined it. I won´t buy it.

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Geo Kavu

If you pre-ordered, you are the problem.
Simple as that.

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Jeff

So much this^

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George

They reduced the cost of heroes in response to this. Well, it doesn’t matter at the end since it seems to me that they are trying to find the bound of which despicable business plan is acceptable or not…

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Bill Shepherd

There was a post on reddit claiming they also reduced the amount of points you earn by 3/4th nullifying the “reduced” cost.

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George

Lol, did’t read of it. Thank you

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Grave Knight

Funny story. So apparently HiRez tried to add rentable cosmetic items (something that comes right out of a shitty Chinese f2p) and suffered from major backlash. You know what they said to try and defend their decision, which they ultimately forgo due to said community backlash? “We wanted players to have a sense of pride and accomplishment.” (Paraphrasing)

And they have a lot more leeway to do this being free to play without the $60 price tag, and the pre-order DLCs, and the future expansion DLCs. But you know what, how about give us a fucking game where we want to spend our money on it just because we like it. Seems to work for DE.

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Schmidt.Capela

(something that comes right out of a shitty Chinese f2p)

The Chinese seem to readily accept that, and more. I know at least one big Chinese online FPS game where you rent your very weapons, so it’s not just pay-to-win, but pay-to-win with regular payments: the more you pay per week, the better your weapon.

EA might be trying to get players from elsewhere in the world to get used to exploitive models like that, so they can fleece players for more money while reducing how much they spend on development.

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Boom

-624k an counting

Celestia
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Celestia

Support EA! All those purchased indie studios aren’t going to shut themselves down are they?

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rafael12104

The sad part is, the shutdown of Visceral is a reminder that they continue to have an appetite for it. Can’t beat them? Eat them!

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Vellik

EA is just as predatory as mobile game companies, and I’ll continue to regard it and treat it as such by doing what I do with mobile games: ignore them and never give them a cent. Could EA change, and change the opinion of this consumer? Yes. Will they? No.

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Vellik

On a related note, I wonder how quickly Schlag can cobble together an EA The Hutt and Slave DICE image?

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Caelium

The price drop does nothing to address the initial problem. Unlocking heroes with real world cash giving people a direct advantage. You drop $80 on a ‘AAA’ game but only have access to 2/3 (I don’t actually know the number) of classes, with the locked paid ones being a significant upgrade. There are people saying Hey they listened! We got them to lower prices! Maybe the prices are lower but a cash squeeze is still a cash squeeze.

McDonalds: Here’s your burger combo, but the fries will be an extra 45 dollars.
Consumer: 45 dollars?! Thats outrageous! I’m boycotting all McDonalds!
McDonalds: Ok, they are only 12 dollars now.
Consumer: Well I guess that’s not as bad as 45…

See where this leads?

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roo woods

12 dollars for fries still seems expensive to me :P

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Robert Mann

If you want pride and accomplishment, make something difficult because of design and the skill/thought needed to get through it. Make it very limited in time before changed. That way it can’t just be looked up online. Actually, that should be appealing to those who like the cash option due to time restrictions as well, since it can’t be set to take forever and a day that way.

Then you can have everyone who wants but cannot obtain upset that they can’t get it, rather than that other people are buying it for some advantage… but at least they won’t be noting the lack of integrity and the greed associated with your actions.

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rafael12104

Ok. My last thought on this to show you how insidious this whole thing is even now after the price drop on Heros.

You can buy crystals for real money to get loot boxes.

Loot boxes give you credits if there are duplicates.

You use credits to “unlock” your Heros.

Don’t want to grind for you hero? Buy a shitload of crystals for real money and then open up loot boxes.

And here we are again, mixing misery with gin.

possum440 .
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possum440 .

Translated from EA: “We don’t give a flying F what you players think, and we will do what we want.”

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Crowe

“Seriously. They said that. Out loud.”
Hyperbole much?
That said, I agree with the sentiment.

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Schmidt.Capela

I just saw another bit of information that, if true, throws the whole “pride and accomplishment” argument out of the window: the speed at which players unlock things doesn’t depend on how well they play. By losing every single time a player would still unlock heroes as fast as a professional player.

So, players can progress and unlock things with either time or money. Skill isn’t needed, or even helpful.

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Eamil

If I remember right from the articles I’ve read, you get slightly more credits for a win than a loss, but your individual performance has zero effect on your credits either way. You could have joined mid-game and followed other people around pretending to play and never firing a shot and you’d get just as many credits as the guy on your team that pulled off some insane 100 kills 0 deaths miracle.

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Sorenthaz

Oh and another fun fact? Review copies had 1/6th of the cost for heroes and the like, so EA was purposely misleading reviewers on the monetization scheme.

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traja

They are even selling a starter package of cash shop goods for the game. This really is a full price AAA game with a business model straight from the mobile market on top, and a grind from early 2000s MMOs.

It would have been nice to play a new Star Wars game but I have to say that following this train wreck is not a bad alternative.

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Sorenthaz

Yeah, at this point the better alternative is to just grab Battlefront 2 off of Steam and play the one that isn’t ridiculously bogged down by greed.

It even got online multiplayer support back.

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Sorenthaz

More fuel for the flames:

https://www.gamespot.com/articles/star-wars-battlefront-2s-microtransactions-are-a-r/1100-6454825/

It costs roughly $260 to unlock Darth Vader if you get perfect rolls, ‘realistically’ it’s closer to $400 apparently.

https://dd.reddit.com/r/StarWarsBattlefront/comments/7cphy8/gamespot_purchases_100_worth_of_loot_crates_ends/dprm44k/

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Bannex

Can’t wait to see how overpowered these heroes are and how many twitch “personalities” ceaselessly regurgitate the game’s merits.

IGN – “9/10 so much WOW, the star wars game we’ve been waiting for!”

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Schmidt.Capela

Bree (or whichever mod reads this), EA is changing hero prices. The most expensive ones now cost “merely” a quarter of what they cost before.

Seems like the bad press worked, at least partially.

https://www.ea.com/games/starwars/battlefront/battlefront-2/news/swbfii-changes-launch

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Armsbend

Fuck them.

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Bannex

Classic deliver horrific news first then change it to just terrible news that people convince themselves to live with.

How about give me the fucking heroes.

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Robert Mann

At $80 buy in, the only things I would even consider accepting for a cash shop would be skins/dyes, or a server access fee for multiplayer (aka, subscription.) Maybe some side games or something, like if you wanted to play SWBF2 mini-putt.

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Sorenthaz

Doesn’t change much IMO, it’s just making a shitty greedlord scheme slightly less shitty.

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Greaterdivinity

Glad to see the prices dropped, not changing a thing in terms of my reaction. The fact that they thought these were acceptable grinds and prices to begin with speaks volumes of their view of their customers, and the fact that it took a full-scale press blow-up to get them to take action is even worse.

I feel really bad for all the folks who made the game – the individual artists, engineers, animators, voice actors etc. They poured countless hours of crunch time slaving away at making an awesome sequel, missing time with friends and family all the while, and rather than everyone focusing on their amazing work and effort in the week leading up to launch the focus is purely on how the multiplayer experience seems largely ruined for a lot of folks thanks to monetization. The employees deserve far, far better than that.

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Sorenthaz

Blame EA and the way the market has grown I guess. The marketing department is completely bonkers and the PR guys trying to communicate things are very brave souls for spewing BS that everyone knows is BS.

Cadaver
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Cadaver

Brave? Come on, you don’t go into PR if you have a problem spewing BS. That’s the entirety of the job.

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Annoyed badger

Going to be honest, I’m just not buying games anymore. The level of RNG lockbox, gated content is just too annoying.

I play for fun, not to grind. If the minute to minute game play is not fun in and of itself, then no amount of carrot and stick rewards system is going to make me play.

Sell me a full prices game, then 100% of the game should be included upfront, no unlocks, no rng, no grinding shit.

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Robert Mann

Last 8 games I have bought have absolutely no cash shop. No DLC. Nothing. Just a game, made well enough that they didn’t have to stress patching it a dozen times the first week…

There’s still some good developers/publishers out there, but it’s a bit of effort to find em!

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Bannex

Annoying is the beginning, it will become far more devious than that.

I hope you follow through and many other gamers do decide to stop supporting this as well.

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Bannex

Gaze upon the new reality of video games.

AAA companies will now spend their millions on the development of new ways for their entertainment programs to exploit human psychology in an effort to get them to spend more money.

Think it’s simply going to stop there? If you define yourself as a gamer you may want to soon find some new hobbies based on reality or be comfortable with the mind manipulation all video games are going to start doing. No tin foil hat, all my statements are easily supported.

No your older games are not safe, look at skyrim.

Valen Sinclair
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Valen Sinclair

Still going to sell a gazillion copies. Gamers complain about the systems within those games they play and perpetuate…they continue to buy the…the devs continue to implement them.

Want them to go away (or be reduced). Stop buying the games. Instead of blaming EA…most of these people should be looking in the mirror.

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Robert Mann

That’s true of many problems in our society. That said, there are some reasons why people don’t leave abusive situations. None of them are particularly good, but they speak deeply of the human condition.

I’ll still blame EA for lacking integrity, but I do indeed agree that those who will buy it anyway need to either stand by that choice or seek help in their bad habit there!

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johnwillo

I wonder how the stockholders would react to being told that there would be no future dividends, but that they should be filled with a sense of pride and accomplishment for owning such a successful company.

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Nathan Aldana

In my experience, if your sense of pride and accomplishment is in grinding for weeks to months for a single item, you really need to question just how much a company is exploiting you

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rafael12104

So a general question, in all seriousness. Does EA have a PR department? Do they have people that “manage” communities like Reddit? Are these people new?

I’m asking because it doesn’t take an expert to realize that the tripe they posted today would blow torch the flames already there.

And, maybe they have to sell this, no matter what. It is an easy cash grab to improve their financials. But, do they realize the damage this continues to do to their brand?

Some may say, “what brand? It’s been trash for years”. Some will say, there is no need, people will buy anyway. I would argue that casuals will ebb and flow, but sustained income growth comes from increasing brand loyalty.

Personally, the fact that I, a game-aholic, will gladly give my money to Activision, Ubisoft, Sony (Square), Microsoft Publishing, Tencent, NCsoft, Nexon, Nintendo, Konami, Take Two Interactive, Warner Bros. Interactive, Capcom, and so on should give them pause. Because the list of competitors is a long one. And while there are “sinners” on that list, none have the the awful brand reputation and lack of consumer loyalty that EA does.

I have a choice. And I’m not the only one. And when the casuals throw their games aside, and EA comes looking for sustenance? One day, and it’s coming, they won’t be able to cover it.

It doesn’t take much to make your own noose. Just watch the news these days and you will see it is true.

noose2.jpg
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Bannex

You can justify it all you want and while your Outlook is valiant the fact is you’re underestimating the sheer determination that people seem have when they’re enduring hardships that impact their preferred form of entertainment.

Tl;Dr This will get way worse before it gets better and your fellow gamers will not stand as a united front against exploitive business practices.

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rafael12104

United? Who said anything about united. Put three gamers in a room with one door, and you couldn’t get consensus on how to leave the room.

No my friend. I’m talking about economic impact based on the flow of sheep. Yes, they have no idea where they are going but they move in one direction and then another. And if you get caught on the wrong side? Lol. Look at the Betamax, 3D TVs, etc. etc. Same thing here.

So I choose not EA. I choose to be vocal and let the ripples flow. EA is to arrogant to know that the tide can turn so let it turn. Let it get worse.

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MrNastyButler

If I see it in a Red Box and I got nothing else going on, I’ll get it for a night. That’s about all it’s going to be worth.

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shear

Where is the sense of pride and accomplishment when you just whip out your wallet and buy the stuff?

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Bannex

Ask every rapper ever…

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Opinionator

I highly doubt Reddit even has that many users giving a damn about games. Did someone ‘spez’ the downvote count?

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thickenergy

Well, this thing is all over the internet now. Multiple YouTube videos from popular (and not-so-popular) streamers and gaming news outlets, dozens of articles (even on Rollingstone.com, wtf), and so on. Much of it is probably being done just for clicks and page views but that still equals more people, and gamers, aware of the issue. So I think the number of any non-legit downvotes on that post are probably insignificant and the point would still stand without them.

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Jeremy Barnes

I’m sure reddit has many more that number who care about games.

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mysecretid

EA claims a lot of things — it doesn’t mean I believe them. :-)

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zeko_rena

Friend of mine linked this to me last night, I saw -128k and lol’d
Then after about ten minutes I refreshed the page and it was -131k, I have not laughed so hard in a while.

I really hope EA read all the comments telling them to go fuck themselves, I really REALLY hate this publisher, they have bought so many smaller studios, destroyed them, and then made shitty sequels, Westwood… Bullfrog… Bioware… just to name a few.

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Sorenthaz

It’s now above -405k.

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Schmidt.Capela

They even use the name and logo of one of those closed studios for their online store. Origin and the starburst logo come from Origin Systems, acquired by EA in 1992 and killed a few years later.

This is part of the reason I don’t purchase anything from EA. I’m not going to spend money on a store that makes a mockery of how my favorite studio, back then, was killed.

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johnwillo

I loved a number of Origin’s games. Now I’m sad….

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Sorenthaz

Can EA just crash and burn already? No one will miss them, they’ve already ruined pretty much whatever good things they once had.

April-Rain
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April-Rain

“Sense of pride and accomplishment” Of having no money in my pockets.

Yey – thanks EA.

I don’t think so, I won’t be parting with my hard earned money for this one.

Shame as by all accounts it is a good game apart from the keep paying on top of your box price mechanic.

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Utakata

Apologetics: Taking the PR out of EA with every post they make…

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Alex Hyer

🚽

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thickenergy

My favorite internet comment about this so far:

EA:
6 hours for single player campaign is a lot of time!
Also EA:
30 hours grinding for a hero is almost no time at all!

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Dug From The Earth

This here sums up the absurdity of EA’s post, and shows how much BS they are pushing.

If they were just straight forward and honest with us, I think people wouldnt be nearly as angry about things. Still upset and disappointed for sure, but being lied to and swindled leaves people feeling extra salty

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Knox Harrington

A sense of pride and accomplishment.. from a video game?? Are they serious??

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Nathan Aldana

I mean. you have those players who will trot out why mmo devs should listen to them because they sink 160 hours a week into their game.

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Knox Harrington

That would make me not want to listen to them because they don’t have any real perspective. They’re standing too close to the image to see the bigger picture.

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Bullet Teeth

Keep buying EA shit, guys. Keep it up.

I distinctly remember reading almost the exact same “outrage” once the first Battlefront went live, on this exact website after the DLC fiasco. Now y’all want to act surprised, angered, or shocked again?

The fuck outta here….

Who ‘members https://youtu.be/ZR6-u8OIJTE

I ‘member!

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rafael12104

I do.

Love this…. and it is truly scary.

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Dug From The Earth

You realize that even if the majority stops buying, it doesnt fix the problem in the case of lootboxes, right?

Lootboxes are profitable because the very few minority (the “whales”) spend bazoonga’s of cash on lootboxes, while the vast majority spends 0 dollars. (I reference a past MoP article where the EA guy from Mass Effect 3 said one person had spent 15,000 us Dollars on multiplayer lootboxes alone)

You can blacklist EA all you want, but its not gonna stop the problem. It will however guarantee that you are 100% unable to have any entertainment at all from a game you never actually buy.

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Robert Mann

At the same time, if there is a market of, say, even 40% of gamers that would buy these things without the exploitive crud… that’s a pretty nice target for a whole bunch of burgeoning talent to take aim at! If that talent and the money behind it is smart enough to keep some development away from this stuff, well, win-win.

If not, then eventually a bunch of upset gamers will make their own stuff. Which is how the industry started anyway. And their success will, again, be noteworthy.

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thickenergy

I’m drowning in entertainment. Most other people in 1st world countries are as well. Even if I wasn’t it wouldn’t matter. Not rewarding bad behavior, by individuals or corporations, is about who YOU are as a person. If standing your ground helps change or eliminate the behavior then that’s a bonus. All you have control over is what YOU do.

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Dug From The Earth

Awesome.

Never said you were bored out of your mind. Anyone can get entertainment from doing any number of things. Its good to have other things you enjoy in case you are unable to partake in another.

Doesnt change the fact though that its still an opportunity lost, regardless of if you need it or not. Plus, for me, some things are more entertaining than others, even when it comes to video games.

I personally dont believe that not purchasing this game, will eliminate EA’s bad practices and behavior. Their behavior at this point is like that of a virus, if even one person gets through quarantine, its still a problem. Thus, I believe it would require 100% avoidance from all gamers, not just a large lump sum.

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Robert Mann

Any potential enjoyment would get sucked right out of me from supporting such practices, much less seeing the impact in game. So avoiding it is not only logical to me in avoiding supporting such behavior, but in seeking what is actually fun.

An opportunity to be unhappy is best avoided.

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thickenergy

No worries, you certainly don’t have to agree with me or justify your desire to play the game to me. I get the draw. I like shooters and I love Star Wars. I can feel the pull to play this game in a visceral way.

But I can’t be me and buy the game given the current situation. The two things are diametrically opposed.

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Dug From The Earth

respectable

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Dug From The Earth

I have never seen a post with 300k + downvotes… Just… wow.

If anything, it shows that there are THAT many gamers who disagree with the mindset EA has on this issue. That should not be taken lightly.

Trying to disguise “unlocks” as something for the players benefit, is down right insulting. EA needs to be honest and straight forward about things. Unlocks are there to encourage sales of lootboxes. Period.

Games dont need unlocks to be fun or engaging, or make players put in hundreds (or thousands) of hours in. Ive got well over 1000 hours played in the original Team Fortress 1 game, and that game had zero unlocks, zero achievements, zero DLC, and zero lootboxes.

Its not about a players sense of pride or accomplishment. I had both of those things playing TF1. Its 100% about making the player feel encouraged to spend money to avoid the ridiculously long grind.

Anyone else get this feeling that this is EA deliberately trying to get gamers to hate anything that isnt paid DLC? For years players have complained about paid DLC map packs, and how it split the community. It feels like they are doing this new method, just so they can say “See, dont you want paid DLC back instead now?” after gamers get so fed up with this “new” system.

miol
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miol

On that thread I also read some topvoted comments saying, that having to pay extra for lootboxes to unlock extra content is not different as those types of DLCs, dividing the community just the same and therefore condemning both!

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Dug From The Earth

i saw those posts… didnt really agree with the wording they used…but understood the concept they were trying to get across.

The problem with the past Paid DLC, is that it literally split the community. Those that had the new maps/levels, were physically separated from those who didnt buy them.

The new system doesnt really do this. The new system just downright makes people not want to play at all.

miol
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miol

Yet with those comments it doesn’t seem that DLCs have lost their bad rep because of lockboxes, but rather piled up on it! So if EA is really trying to us like DLCs, it’s only making it worse! XD

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johnwillo

The Force is the Force, of course, of course, and its usage the Jedi will all endorse, unless, of course, the source of the Force is those bastards at EA!

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thickenergy

All I have to say is that monetization is not a feature. Not if you want any respect as a professional or from your customer base.

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Space Captain Zor

Bad PR/communication aside, I’m not sure what the fuss is in terms of how it will actually play out in game. If this works the same as it did in BF4 then I don’t care, I’ll play it and not pay an extra dime for the unlocks.

Is it going to be different than BF4? Is there stuff that won’t unlock from normal gameplay progression?

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Archebius

“Normal gameplay progression” is debatable, but the current understanding (barring any last-minute changes and tweaks from EA) is this: there are cards that you get from lockboxes. These cards are slotted into your gear and give a variety of benefits. There are multiple tiers of cards, each offering greater benefits.

So, unlike in BF4, this isn’t a matter of unlocking other guns/equipment that might fit your playstyle better, this is a case where you can directly gain power by earning cards. You can buy lockboxes with credits, which you earn for every round, but as with most lockbox systems the ratio of grinding to earning is questionable. Credits are also used to unlock your special hero characters, which means that unlocking those (a time consuming process already) is further hampered if you want to buy card lockboxes.

So, yeah, if you’re willing to play for tens to hundreds of hours, you can eventually get to the same power level as someone who dropped $90 on the top tier lockbox set. Nothing is exclusive to them. But the rate at which you earn actual gameplay capability is, currently, worthy of a freemium mobile game, not a full AAA release that you’re expected to pay full retail price for.

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Fenryr Grey

PR agencies are making a fortune right now by shovelling all that garbage away. Too bad that the vocal minority is getting bigger and bigger.

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ceder

I think Bain’s comment on twitter about all this sums it up best:

Don’t take any company seriously that says things like that when they have no problem providing players a way to completely skip their hallowed progression system in return for a wad of cash

wpDiscuz