Star Wars Battlefront II lockbox controversy prompted Disney intervention

To put it simply, it has not been the best of weeks for Electronic Arts, DICE, or Star Wars Battlefront II.

The publisher’s decision to push exploitative and pay-to-win lockboxes as part of the multiplayer shooter’s business model sparked a mainstream headlines-grabbing backlash from the community. After several PR stumbles, EA finally made the decision to reduce the cost of the lockboxes and pull microtransactions from the game (for now) prior to Battlefront II’s launch.

But the real decision for this move probably came from even higher up. The Wall Street Journal backs up last week’s rumors that “alarmed” Disney execs, in particular Disney Head of Consumer Products and Interactive Media Jimmy Pitaro, put direct pressure on EA to improve the situation. Considering that Star Wars: The Last Jedi is coming out in theaters next month, we suspect it definitely doesn’t help the franchise to have a high-profile video game racking up massive amounts of bad publicity.

Source: WSJ via Games Industry
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94 Comments on "Star Wars Battlefront II lockbox controversy prompted Disney intervention"

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RJB

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zeko_rena

What is the bet that after the new Star Wars movie has been out for a month or two the game goes back to how it was going to be :)

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Ashfyn Ninegold

You don’t mess around with the Mouse.

Disney has a solid gold reputation in relation to good clean fun for kids. Introducing a gambling mechanism in a game connected to Disney is soiling their brand. EA may not give a chapped patootie about how the market perceives them, but Disney does. They have protected their pure and clean brand for 60 years. Articles like this don’t help:

https://www.washingtonpost.com/news/comic-riffs/wp/2017/11/18/how-a-star-wars-video-game-faced-charges-that-it-was-promoting-gambling/

Gambling + Disney? NOOOoooOOOOoooo.

Belgium investigating Star Wars game for gambling? AAAAaaaaaAAAAaaaa.

We saw how fast Disney smote Gazillion and Marvel Heroes when they failed to deal with their harassment problem.

Skoryy
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Skoryy

So DICE was aiming for Overwatch-style cosmetic lootcrates before Disney/Lucasfilm stepped in:

https://pcgamesn.com/star-wars-battlefront-2/battlefront-2-microtransaction-loot-box

Now Disney is shocked, shocked at the gambling going on in this establishment and y’all are eating it up. Do you think the Mouse had zero clue as to how EA was planning to monetize BF2?

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rafael12104

Actually, I don’t doubt that. But two things are obvious as well, Disney not a gaming conglomerate, was fine with whatever EA did as long as it did not sully the SW IP and their brand. But the moment it was even a possibility? The Mouse showed up to protect what is theirs.

As I mentioned before, Disney is not altruistic. They aren’t doing this for us. They are doing it because their money, and it is a lot more than EA has, is based on one simple fact, their brand is legendary with all ages. Put Mickey on a product, put Vader on a product and it sells. Just like that. They will protect that at all costs.

So, EA who when the put their name on a product, it is hardly a selling point needs to come up with ways to monetize. It’s greed, but it is also survival. Remember, before this new CEO, before the push of microtransactions, they were in trouble. Their pitch to Disney was all roses. But they forgot about the Disney brand because they don’t really care about brands at all.

So, now, the best part. Disney again, not in our corner, will be watching EA like a hawk. They now realize the risk. My guess is that loot boxes in SW BFII will be innocuous after this. “Overwatch” loot boxes at best. But most importantly, any future games EA may develop using the SW IP will be scrutinized by Disney early and often. This will not happen again because the Mouse is greedy and protects what is his.

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Zora

That’s precisely what I was thinking, everyone and their uncle know of that certain unnamed company and their practices…but disney? Seriously?

They picked the perfect partner among a rather small pool of companies with a high enough financial profile to fit the bill and they are perfectly happy with it. Had it been ubisoft or time warner hardly anything would be different, the rest is just a PR circus that constitutes entertainment onto itself lol

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George

Thanks for the link, always good to know what’s really happening (well, sort of at least). For a moment I really thought that Disney was the good guy (for their own selfish reason of course, but nonetheless)…

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RJB

I wanted to add marvel and star wars logos to the face along with Ea being on the ground as a gif but i suck at gifs so lol

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Schlag Sweetleaf

First you break it down into individual frames. Then you find and save the overlays you want, place them on each frame where you want them and save each changed frame sequentially.Upload your changed saved sequential frames to an animating program and voila:) There are a lot of programs available to help out there:)

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rafael12104

It’s all right. I got one from google. :)

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Armsbend

look down.

/downvote

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NeoWolf

It is good that Disney stepped in, but EA haven’t really fixed anything. Yes temporarily they have removed microtransations and only time will tell what they do there, but with regard to the lockboxes YEs they reduced the cost, but they also reduced the amount of creds earned that you need to buy them..so the overall change is not really any different.

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Sorenthaz

They didn’t reduce the cost of lootboxes.

SUPPOSEDLY we’re supposed to be seeing an increase in credits gained and a discount on lootboxes coming soon, but who knows. DICE has been completely silent since Friday.

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Terren Bruce

That’s actually not true. They reduced the cost of the reward for playing the single player campaign to match the new price of Iden Versio which is the hero you are supposed to buy with those credits. All other credit rewards are the same.

I can understand why you are misinformed because Massively OP reported that story incorrectly.

Let’s not get into such a frenzy that we mislead people. There’s plenty to complain about without making stuff up and weakening the cause. There’s way too many misinformed people just jumping on the anti-EA bandwagon who misunderstand the actual problems.

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Sally Bowls

A different thought: in addition to benefiting Disney/LA/SW and the players, one could argue this benefits EA as well.

IMO, if all a company cares about is the money (long term: If you want to make money in the next month, there is cloneware on Steam and mobile), then the best/only way is to make a great game and sell it fairly. Apple, BMW, Porsche et al show fair can be on the high side of fair. But a company can turn the monetization knob too far where what they lose is more than what they gain.

Sometimes an intervention is beneficial.

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Zora

But a company can turn the monetization knob too far where what they lose is more than what they gain.

Do they, though? Lose more than what they gain, that is

They surely will add a new set of parameters to their evil calculations in response to this fake scandal but business models are not decided by random coin tosses, they have research departments devoted to find out exactly how much they can squeeze from anything they release…and I somehow find it veeery unlikely that Disney made licensing agreements with EA unaware (or unconcerned, being the control freaks they are) of what exactly EA’s MO and ethic were.

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Sorenthaz

And this puts the whole ‘but they need the moneyz cuz production costs are higher’ argument to rest.

This year alone (2017) EA has already made over 1 Billion in profit off of MTXes.

Also costs for lockboxes haven’t changed yet.

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Dug From The Earth

wish i had that video for the MoP article about games needing to cost more.

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Zora

I doubt the clash of arms between the mighty of the earth happened as many dream it did tbh… both companies are into it for the moolah and disney needs EA just as much as EA cares about its licenses.

Polite phone call, mutual understanding a show of goodwill benefit them both and probably an expensive dinner booked for the two CEOs to laugh at how easy it is -still- to pull a bad cop/good cop pantomine for the press and audience

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Ashfyn Ninegold

The more money involved, the hotter the tempers. Regardless of whether naughty words were used in a raised tone of voice, somebody got their ass handed to them, even if was over Chateau Mouton Rothschild.

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MeltWithYou

Yea the thing EA needs to understand – Star Wars is NOT their IP, its Disneys.

I can imagine being the CEO of Disney, if I caught wind of this controversy I’d call the CEO of EA on the phone and cuss him out…it wouldn’t be pretty. Its not their brand they’re hurting, its the Star Wars brand they’re hurting…then I’d tell him to fix it or my lawyers will take Star Wars away from them…

^^Actually I’m sure thats pretty much how the conversation went

Disney gives a fk because Star Wars is a license to print money…everyone knows it…EA does too, EA took advantage of that fact and it blew up in their faces.

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rafael12104

Give me a second while I put away my utter joy.

So, what did I say a few days ago? Yeah, it was speculative, but the Mouse is mighty. Indeed, he is.

And hey, I understand. Disney, like any corp of it’s ilk, is all about making money. They aren’t really on our side.

But the big difference between EA and Disney is that Disney cares about their brands. Why, because Disney’s IPs and reputation alone will sell products. Put Mickey on a shirt, it sells. Put Vader on a shirt, it sells. Nothing else needs to be done. Disney can print money.

EA doesn’t give a shit about it’s brand. They use a different tactics. First the hype and scam train. And it works to a great extent. The other tactic? Buy and pillage. Buy out smaller competitors, pillage all that is good. Live off of their bones as long as possible.

So, I’m glad it worked out this time for us. And I believe that Disney will not stop after the hype and Star Wars fervor calms down after the holidays. No. I don’t think they will stop EA from reintroducing the lootbox predation. But they will be watching very carefully and will jump in IF they feel their IP is compromised. All we have to do is yell.

But the real win is with any future Star Wars games developed by EA. Oh yes, baby. The Mouse will be all up in EA’s business and early on too. That gaming as a service model has a new partner when it comes to Star Wars and they don’t give a shit about EA’s microtransactions.

comment image

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Brother Maynard

That SP episode is a classic!

pepperzine
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pepperzine

Omg that gif is perfect!

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rafael12104

Can’t take the credit. Google and Reddit, there are some awesome things out there on this. And more to come I will wager. Lol

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Schlag Sweetleaf

You shared it so good on ya:)

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Darthbawl

Darth Mickey leveled up and learned the Force Choke. Be afraid, very afraid! :P

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Duane Does not check email

Last week’s news of Gazillion’s fate made me wonder if the Mouse would let that bad EA PR continue… nope.

Not a good month to blow a good contract with Disney for greed or impropriety.

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Darthbawl

MODS: If that image is of any concern to you folks over the chance Darth Disney will get angered, please feel free to remove it. I don’t want it to cause any problems! Just saw it on the ‘net and thought it was quite appropriate.

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rafael12104

I’m not a mod but, I think it is great. Lol!

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Roger Edwards

We live in a curious world where politicians, communities and businesses are often very protective of their “image” and “reputation”. These may be have been hard earned or simply the product of proactive PR and spin. But the bottom line is no one wants to be negatively labelled, even if that label is justified. Hence we live in a world were racists don’t like to be called such and companies hate to be perceived as greedy, although that is the nature of the system that predicates their very existence.

So EA and DICE were sidelined and this whole problem tremporarily defused because Disney doesn’t want their image tarnished, although a little research will show they’re far from angels. However, it does prove that vanity and “public perception” are the industries Achilies Heel and we should continue to use it to effect the change that we want. All we need to do now is figure out what that is, as a cursory glance around this site shows that gamers do not have a universal “dream”.

wandris
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wandris

The universal dream; Not to be exploited by corrupt and greedy corporations; Not to be physiologically programmed into degenerate gamblers; not to have communist/SJW re-education and propaganda corrupting our games and media. I am sure you can add a few things to this dream list but its a start.

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Armsbend

As I said earlier, keep the foot on the throat of Electronic Arts. Press down until the company is dead. Shoot it so you know it is dead. Chase out all associations with the fury of a thousand internets.

flatline4400
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flatline4400

It’s the only way to be sure.

deekay_plus
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deekay_plus

their stock price is up over 10 points yoy as of yesterday. i don’t think they are dying anytime soon XD

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Sray

Their stock dropped a total of 5 dollars per share last week. Up ten points still leaves it at its lowest point in six months. It’s still a healthy company, but the revenue that they expected from this game will only be a fraction of what they’d projected. By the time they turn microtransactions back on, the active population will probably have settled down to 250 to 300k active monthly players, and the opportunity to earn majority of that microtransaction income will have passed. This is hardly a crippling blow to EA, but it is the bloody nose they’ve been asking for.

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Mark Jacobs

Whoa, so Disney is playing the same role as Darth Vader did at the end of the original trilogy? Who knew?

Now all we need is Schlag to do his thing and Disney’s journey to the “not as dark side” will be complete. :)

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Schlag Sweetleaf

.

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mysecretid

Brilliant, as usual. Thanks for the laughs.

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rafael12104

Ask and you shall receive from Schlag. :)

The font is even accurate. LOL

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Mark Jacobs

Yeah, he’s kinda awesome, isn’t he? And the mouse ears are so FTW. I had a slightly different idea in my head but he just blew it away with this one.

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Stropp

Who knew that Vader was a member of the Mousketeers?

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Schlag Sweetleaf

My Vader is the unrepentant one:) You were thinking Emperor gets thrown into the abyss maybe?

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Mark Jacobs

Yep. And with a nod to Bette Davies, the text would read:

No More Micro Transactions!

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Darthbawl

Yup, the rumor mill has it that Darth Iger called the CEO of EA last week the night before the general release and force choked him into submission. Or something along those lines. :P

Nathaniel Downes
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Nathaniel Downes

“Apology accepted, Mister Wilson”

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Mark Jacobs

That must have been a really, really interesting call. Both CEOs are smart guys, even if I don’t personally agree with them lots of times, but man oh man, what a terrible predicament to find themselves (even if it was of their own making) in right before the launch of the next installment.

I love Star Wars, always have, and am as disappointed as anybody about some of the stuff that’s gone on with the IP. It should have been so easy to make a successful line of games from that great IP but as history has shown, we (developers, license owners/minders, and pubs) keep messing it up.

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A Dad Supreme

I love Star Wars, always have, and am as disappointed as anybody about some of the stuff that’s gone on with the IP.

But as a Star Wars fan, a PvP fanatic and a gamer… did you buy a copy? You know, purely for research purposes… :P

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Mark Jacobs

Nope. I’m waiting for the dust to settle and see what happens then. My son, who played the heck out of the first one, said the same thing.

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A Dad Supreme

I admire your discretion. Playing since Friday here as a Star Wars fan.

Game is actually very fun and well done. As someone who isn’t really a PvP person, something about the style of the Battlefront 40×40 modes keeps me interested.. could be the SW cloaking, lol.

At level 10 without really trying and losing most of the time. I haven’t found the lack of Epic cards a hindering factor even with my poor skill level.

deekay_plus
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deekay_plus

some ppl on reddit are lamenting the death of LA by EA/disney as if LA wasn’t dead long before the sale to disney and EA exclusive agreement with them for SW stuff.

they cite 1313 but how long was 1313 even in development before the sale and really what more do we know than a conceptual blurb and some generic concept art? and what real expectations would we have for a game coming out a studio in the state that LA had been for so many years by that point as it is?

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Sally Bowls

Expectations? SW 1313 won at least one GOTY, which is useful to remember as we enter GOTY season.

I vaguely recall buzz around their E3 announcement.

LA “certainly had issues” is the polite phrasing.

http://www.gameinformer.com/b/features/archive/2015/04/04/fall-of-the-empire-how-inner-turmoil-brought-down-a-legendary-studio.aspx

Although 1313 seems to have failed more due to George than LA.

deekay_plus
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deekay_plus

that looks more likw force unleashed than teh concept blurb. >> it also looks more cut scene and bullshot than actual gameplay <<

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Space Captain Zor

I bet if 1313 had been pitched after Rogue One it would have been easily green lit by the new owners

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Sally Bowls

Not really, the new owners decided they wanted to do zero games; just licensing.

deekay_plus
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deekay_plus

not sure that any studio at EA is really capable of a proper “open world sw game”.

anyways LA was dead long before disney for all intents and purposes is my point, and we know very little about 1313 to begin with let alone to lament it getting canceled.

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Crowe

(fixing a sentence there)
not sure that any studio at EA is really capable of a proper “sw game”.

deekay_plus
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deekay_plus

heh i read this in my email and was about to rage but felt i needed context. you’re right lol

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Tobasco da Gama

So, I guess that means there are two things that can stop game companies from greedily overreaching on monetisation:

  • * legal intervention
  • * getting slapped around by the much bigger company that owns the licenses you’re ruining
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TheDonDude

Y’know, when all is said and done, I kinda consider this a feel-good news story.

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PhoenixDfire

The problem is that ‘BECAUSE ITS STAR WARS’ will probably be reason I’l be buying it, due to the fact I’m getting nagged to death by a 10 year old sith lord! (Never underestimate the power of the perster!) .

However, I’m grumpy because it now means I’m going to check constantly that I’m not getting surprises on the credit card because you know that EA Will put the prices back up when they think they can get away with it (After all they’ve been doing it with FIFA for years).

Alfredo Garcia
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Alfredo Garcia

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Armsbend

When your 10 year old starts whining get deeply into their personal space…nose to nose almost touching… and whisper in a low grumble, “…you crying? I’m about to give you something to cry about if you keep it up.”

Then don’t buy the game. Parenting by Arms.

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mysecretid

I heard that phrase “I’ll give you something to cry about if you don’t stop whining” a lot when I was growing up, and I turned out okay.

The funny thing is, my parents only spanked my brother and I (open hand slaps on butt — and my parents did not enjoy having to do it — not abuse!) a grand total of twice in our entire growing up … but it set the precedent that, if we were too dick-ish in our behavior that there would be consequences that we would not like.

We always remembered this.

And that whole “Bad behavior attracts undesirable consequences which cannot be avoided or bargained away” life lesson has served my brother and I very well.

I’m glad I learned it from parents who cared about me, and were attempting to teach me something about how life works, instead of later, while sitting in a prison cell, wondering what I’d done to ruin my life.

My opinions only, of course. Your opinions may vary, and that’s your right.

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rafael12104

LOL! My first laugh of the day. Thanks Armsbend.

deekay_plus
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deekay_plus

i lmaoed out loud irl at this thread too to be honest.

deekay_plus
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deekay_plus

one time my nephew asked to use my phone to watch youtube videos on. i put on my death metal voice and told him to be careful with it or else.

he didn’t want to use it after that.

XD

(to be fair those kids know how to use phones better than i do and treat their parent’s devices really well from a very young age. tho he’s more or less banned from youtube now because obsessively watching some annoying youtuber i suspect is pewdiepie LOL).

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PhoenixDfire

Parenting my Arms?you telling me I should threaten children because they cry?

Wow, I thought EA was bad!

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mysecretid

It’s not about the threats, per se.

It’s about letting kids know that there are consequences for bad behavior, and you enforce those consequences if they don’t alter their behavior.

You don’t have to threaten or punish in a dramatic way. A friend of mine who was a top psychologist used to do it this way — she’d say to her grandson a few times, “Pick up your toys, please”

If he balked, she’s say “Pick up your toys please, or they will go away until the room is clean”

If he rebelled, she’d gather up all the loose toys in the room and put them somewhere he couldn’t get at them — until the room was clean.

No yelling, no threats (from her, at least) and no spanking, merely a polite request, followed by a statement of consequences.

The consequences were then enforced.

As above, it’s all about helping your kid understand that life tends to push back hard against crappy behavior sooner or later (even if it’s just “I have no friends”).

It’s better that they learn this lesson from a parent who loves them, rather than the school system; the job market; or the department of corrections.

Just a suggestion. Take it or leave it, as you prefer.

Cheers,

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Jack Pipsam

If the immediate response to a bit of pestering is a threat of violence (which is absolutely an implication of “I’m about to give you something to cry about”), I think something is very wrong in that relationship. Naturally the parents is the lead and the boss, but ruling by threats, violence, abuse, fear, that’s just flat out domestic violence.

All PhoenixDfire just said was his kid wants to play SWBF2, if the response to that is getting into the personal space, nose-to-nose, threatening tone, then that’s kinda fucked ‘yo.

And yes I am fully aware that it’s all edgy humour and a joke, but knowing folk who grew up in fear from their parents and suffer greatly now because of it either in aggression themselves or just nervous breakdowns, I dunno, I think it’s scary people still want to 1950 approach things. Or people unironically wish schools can hit kids with sticks again, gee that’ll be great if the kid is struggling due to something out of their control.
But whatever, I just find it interesting people take such pleasure from using their power to intimidate others with fear.

Ironic, people are biting at the teeth to ‘protect’ kids from video games, when maybe the kids just need to be protected from those people :)

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PhoenixDfire

Yup Dead on. The phrase, ‘I’ll give you something to cry about’ is normally followed by a slap. Others include the classic ‘I’ll take the hand off the side of your face’ , ‘you’ll be laughing on the other side of face’ or the usual ‘ There will be three hits, I hit you, you hit the floor and the ambulance hits 90.’

You’ll forgive me if I find that kind of ‘Edgey’ Humour a little difficult to take and determined not to have my kids go through the same thing.

Now if it was the EA Exec who came up with the lock boxes, ‘There will be three hits …”

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Jack Pipsam

wtf

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Armsbend

I’m up for some rp if you are. Safeword will be “Hide in the willows! HIDE IN THE GODDAMNED WILLOWS!!!!”

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Jack Pipsam

Funnily enough if I was to RP, I don’t think domestic abuse would be the subject i’d want to RP about.

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David Goodman

SEA CUCUMBER! SEA CUCUMBER!

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Jack Pipsam

Hmm and I know EA has a terrible track-record of blocking features for accounts under 13 as well for say Xbox profiles (an issue seemingly never affecting other publisher’s games from what I know). Infamously a case where a father bought himself and his son a copy of Battlefield 1943, EA suddenly wouldn’t let the son’s account play the game because of his age, despite no other non-EA game not having an issue. I remember on the Battlefront forums around launch I saw the issue come up again.

Then again if the kid is using your account or has a fake age I suppose no problems, aside from the credit card thing, unless that can password protected? I know Xbox can do that, I assume others can too.

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Jack Pipsam

I read somewhere that apparently sales of the game are down 60% compared the previous game. It’s physical, but you don’t get that kind of drop within a couple years because of retail, I’ll bet anything that number is also reflected in digital as well. Although we won’t know about that unless EA is forced to give specific details, which they won’t because when/if they do bring the micro-transactions in they’ll talk to investors about revenue, not units shifted.

Source: http://www.eurogamer.net/articles/2017-11-20-star-wars-battlefront-2-physical-sales-down-60-per-cent-on-battlefront-1

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Sally Bowls

Destiny 2’s physical sales were half of D1; Retail / physical is in a pretty rapid decline.

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deekay_plus
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deekay_plus

it’s interesting watching this pop up in my social media feeds from different mainstream news outlets and how they are equating it to child gambling and child exploitation.

and definitely that’s a thing that has been happening with these MT schemes wether with valve’s hat economy via gambling sites and esports gambling or just preying on the same dopamine receptors that get that good feeling whenever we do any gambling nad win.

which is relevant even more to our genre in mmo’s as for many years mmo designers have been brazen in exploiting the old skinner box psychology as they say in newer and more exploitative ways, while facebook and mobile games are taking cues directly from tried and true mmo design to prey on people of all ages to spend loads of cash. wether in farmville or candy crush or on less masked gambling sites online.

and the preyed upon behaviours of consumers by these companies are exactly the sort of behaviours and outcomes that led governments to regulate heavily gambling so many years ago.

which ofc politicians and regulators refuse to update their awareness of video games for the most part adn continue to go with the tried and true pearl clutching jack thompson come sarkeesian rhetoric for attempting to stir up votes during election campaigns rather than address the very real issues of this hobby and the associated industry that have a basis in reality and are demonstatable in the real world.

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Zora

In practice, had it all happened -after- the movie release, they’d shaking hands happily congratulating on each other’s expertise in parting youngsters with their (or their parents’) money… but slanted releases made disney go all “too soooon, executus”

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Terren Bruce

Not really because they have the Solo movie coming out in May.

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Danny Smith

Not surprising. Across the board Disneys’ videogame licenscing in games has been a mess. MvC:I is fast approaching Lawbreakers numbers on pc and like 170k or less sold worldwide and the marvel dlc characters were confirmed to be on disc already THEN the whole Marvel Heroes debacle THEN ea screws up Star Wars of all things.

Their shareholders must have been panicking at that point and they have to shift blame and save face.

On EA’s part its no secret after Overwatch made a cool billion on lockboxes -albeit 100% cosmetic shit that does not effect gameplay in any capacity- EA and Activision in particular are pushing hard to make buy to play with transactions the new norm for western AAA.
I imagine the original plan was jack up ingame prices for release, let outrage spread, lower it to the original planned values so the same widespread word of mouth goes “EA IS LISTENING, TRULY THEY ARE THE ALLY OF THE WISE CONSUMER” to reap the profits. But in a year where Japan alone has just kicked AAA western releases up and down the block for the first time in like ten years they didn’t have the eager to please “BECAUSE ITS STAR WARS!” crowd that were a screencap laughing stock back in the days of the 1.0 Tortanic debacle.

Honestly i could imagine if it effects future game sales Disney could probably sue them for damaging the brand.

I guess in the longrun its been a good thing, for every youtube personality like Boogie 2988 that went “THEY SENT ME A FREE COPY, THEY ARE LISTENING” and fell for the shill strat right away so many voted with their wallet to not make this heinous status quo shift. They will try again i have no doubt but for now the monster returns to to its lair to lick its wounds till next time.

deekay_plus
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deekay_plus

idk why people still watch boogie2988 or care about what he has to say at this point. or people like him.

he still doesn’t deserve the harassment he gets from a certain “awareness charity” youtuber and her fans but still, he’s pretty obnoxious himself.

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Hravik

I still think it is purely a PR decision. The moment the heat is off, the moment they think they’ve sold the majority of the copies they will, we’ll be right back to square one.

Sure the pressure made them blink, but that’s all I think it’ll be. A blink.

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noberght

Well, if their company history is looked at…. You are 100% correct.

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Annoyed badger

When even Disney thinks you are being a money grabbing dick treating consumers like shit….just how far from the light have you strayed?

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noberght

Well Disney is to young girls what the Porn industry is to young boys. BOTH these industries put forth unrealistic ideals about what the opposite sex is to be “used” for.
The bottom line is the ONLY thing that is talked about around their executive tables.

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Zora

That was, much as I am ashamed to admit, brutally accurate a statement to this day. Not universally true as all sweeping generalizations tend to be, but accurate all the same.

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Bannex

I really hope disney pulls the IP and leaves EA bloody. Then again I don’t believe disney to be a good guy either.

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Jack Pipsam

Disney Infinity, LucasArts or anything first-party related to video games proves without doubt Disney are not good guys.

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Tobasco da Gama

Well, what should be obvious from this is that there shouldn’t be just one publisher that gets the license. That’s a great way to guarantee that it gets squandered. Especially with EA’s strategy being to homogenise all of its games into the same kind of third person action lootbox-delivery-system mush.

Telltale should be making Star Wars adventure games, somebody else should be making a Star Wars RPG (not BioWare, since EA already took them out of the RPG business by setting BW Montreal up for failure with ME:A and putting BW Edmonton on… a third person action game), a third company should be making a Star Wars FPS etc., etc. Basically like how it was in the mid-2000s, which gave us Clone Troopers, Jedi Knight, and all of those fondly-remembered Star Wars games.

I mean, obviously the pitch EA made to Disney was “we have all these studios under our umbrella, we can deliver Star Wars games in a wide variety of genres”. But they couldn’t have fucked that up any harder if they tried. The only two Star Wars games they’ve release since getting the license are shooters that have crashed and burned. They nuked the studio (Visceral) that was doing something in a different genre. Respawn is probably going to deliver yet another shooter, just because that’s their wheelhouse. So not only did they fail to diversify their offerings, the two things they’ve actually release have been abysmal failures, with the latest one doing serious damage to Star Wars as a gaming brand in the process.

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Jack Pipsam

Ideally, but I guess Disney felt it might be easier to control if they can inspect the going-ons of one publisher instead of plenty. Or you’d have like 3 different Battlefront’s all being made at once.

But it also turns around into, who’d afford it? Disney would only accept high-budget, while it’s true Disney made a deal with Telltale for Guardians of the Galaxy, somehow I am not sure Telltale could pay the price for Star Wars.
It’s a classic problem which plagued many tie-in licensed games throughout history, the cost of acquiring the IP is so high, that even if you can afford it, you won’t have much money left around to develop the game properly so you need to do it on the cheap and fast.

Then I guess there’s all the server things, canon clashes as otherwise they’d be force to talk with each-other through Disney of what the others are doing and publishers might just not play nice with each-other to the point where the games could try and back-stab each-other.
From an IP’s holder perspective, I can totally understand not only the ease, but temptation to give it to one major publisher instead of dividing between smaller ones left, right and centre.

I mean history is full of crap Star Wars games from everywhere. I guess now we just have high-budget shiny crap.

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Denice J. Cook

All that really did was put off the lockbox invasion, not eliminate it, so that The Last Jedi cleans house at theaters. After Star Wars ends its theater run, look out, Battlefront 2!

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x4ever

I was thinking the exact same thing, I feel sorry for all Battlefront 2 fans after the movie leaves theaters.

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