Massively OP’s 2017 Blooper Awards: Best MMO crosspromotion
Massively OP’s not-so-serious end-of-the-year awards continue today with our blooper award for Best MMO crosspromotion. And the winner is…
Final Fantasy XIV’s Stormblood blood drive
This is the genre that literally spawned the transmedia synergy meme, but this is easily one of the best: As part of its Stormblood hoopla, Square-Enix partnered with the Red Cross to ask E3 attendees to donate blood, complete with a Stormblood-themed bloodmobile on site at the convention.
A ridiculous pun and a ridiculously good cause. Nothin’ better.
Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.