Magic: The Gathering Arena’s business model stands on a ‘simple idea’ of universal access
“We want everyone to be able to experience Magic: The Gathering.”
Upon this “simple idea” Wizards of the Coast is building Magic: The Gathering Arena’s business model, which could quickly be summed up as free-to-play that gives players a choice of time or money as a way to progress. By earning gold (in-game currency) or purchasing gems (RMT currency), players can purchase card packs, access events, and open up “The Vault,” a special treasure trove with secret rewards.
Wizards said that it is structuring the game’s economy based on a few principles: “Make our players’ valuable time as fun as possible; players need a variety of cards to have the most fun, so reward them with as many as possible; and make sure players can get the specific cards they want.”
Magic: The Gathering Arena went into beta testing last month with the eventual goal of releasing an online card game that will mirror the physical set releases and be more accessible to the general gaming public.