Magic: The Gathering Arena’s business model stands on a ‘simple idea’ of universal access

“We want everyone to be able to experience Magic: The Gathering.”

Upon this “simple idea” Wizards of the Coast is building Magic: The Gathering Arena’s business model, which could quickly be summed up as free-to-play that gives players a choice of time or money as a way to progress. By earning gold (in-game currency) or purchasing gems (RMT currency), players can purchase card packs, access events, and open up “The Vault,” a special treasure trove with secret rewards.

Wizards said that it is structuring the game’s economy based on a few principles: “Make our players’ valuable time as fun as possible; players need a variety of cards to have the most fun, so reward them with as many as possible; and make sure players can get the specific cards they want.”

Magic: The Gathering Arena went into beta testing last month with the eventual goal of releasing an online card game that will mirror the physical set releases and be more accessible to the general gaming public.

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6 Comments on "Magic: The Gathering Arena’s business model stands on a ‘simple idea’ of universal access"

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donvweel

I assume invites have gone out. Is there a delay? I am signed up, anybody hear anything yet?

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donvweel

Ok just got an email 5 minutes ago from wizards of the coast. General invitations are going out today on a first come first served basis. Hopefully one will be for me.

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Heliton B. Amorim

For a card game, we can’t really ask for more, IMO.
TCGs have born with a P2W concept, you need to buy “booster” to get cards, to build your deck… The simple fact that you can earn cards for free is already a plus.

Siphaed
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Siphaed

“The Vault”—-i.e. lockboxes.

Do they think gamers are stupid or are they honestly thinking it’s not the same if the name is changed?

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Hope

“The Vault,” from what they’ve written, appears to be the opposite of lockboxes – when you have spent a certain amount of currency (which is spent on randomized packs or single cards), you get to open The Vault, which gives you a random number of wild cards, which can be traded in for any card you want from any set that’ currently legal in the game.

Instead of randomized cards.

So… yeah. The opposite.

rahkeesh
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rahkeesh

Back in the day they were called “booster packs.” You know, the very core of the CCG format that MTG pioneered.