After years of trying to crack the serious issue of negative behavior and toxicity among their individual communities, 30 game studios and industry leaders are teaming up to see if their combined strength can win the day.
League of Legends’ Riot Games, World of Warcraft’s Blizzard Entertainment, EVE Online’s CCP, Fortnite’s Epic Games, and Twitch’s Twitch are among those companies that have formed a “Fair Play Alliance” in an effort to combat bad player behavior. The coalition’s goal is to create a set of behavioral standards that will be shared among the whole community and help up-and-coming developers as they try to break into the e-sports markets.
“As an industry and as a society online, we’re trying to find our way. Having to be a company that steps out and says ‘We’re gonna be the ones to do this’ is kinda scary. This is an opportunity for all of us to say ‘What if we walked together as an industry?’” said Riot Senior Technical Designer Kimberly Voll.