The ESRB may not be interested in protecting gamers against predatory business model practices like lockboxes, but European regulators may be joining their Chinese counterparts in at least taking a look before casually dismissing concerns.
As Polygon reports, a member of the UK parliament, Daniel Zeichner, submitted formal questions to the UK’s secretary of state on topic, requesting information on her plan to “to protect vulnerable adults and children from illegal gambling, in-game gambling and loot boxes within computer games,” specifically on the Isle of Man, whose legal code refers by name to “in-game gambling and loot boxes.”
Meanwhile, the European PEGI – akin to the ESRB on this side of the pond – has said that it can’t rule on the issue for game studios because it “cannot define what constitutes gambling” because it’s not a national gambling commission – contrary to the ESRB’s statement.
So, MMO players. Are you tired of hearing about lockboxes and gambleboxes? It feels like we’ve been complaining about them for like six or seven years now, probably because we have. It wasn’t cute back when City of Heroes was trying it, nope. Heck, it wasn’t cute back when Star Wars Galaxies was trying it with card packs. Now it’s every damn game, and it’s gone way beyond MMOs. I’m not sick of hearing about it myself. I’m just sick of dealing with it like a pestilence making me hate the games and developers who exploit them.
Maybe there’s a light at the end of the tunnel: As more AAA online gaming studios figure out that lockbox gambling garbage is a fast ticket to easy money, more mainstream gamers are catching wind of the scam and raising objections, so it’s not just MMO players all by our lonesomes anymore. Indeed, this week multiple game critics, YouTubers, and review services have come out against lockboxes, from Boogie to TotalBiscuit, the latter of whom has called for ESRB intervention. Reviews aggregator OpenCritic has further said it’s “going to take a stand against loot boxes” by taking crappy business practices into account. The ESRB doesn’t care, by the way, and as blogger Isarii has pointed, the self-regulatory body has conveniently twisted the meaning of gambling to avoid dealing with the problem, thereby failing to protect us from it, but that’s just making people angrier.
So hey, you know what, studios? Keep screwing up with lootboxes. Keep attracting mainstream anger, keep disrespecting us, until it all boils over, one way or another, and you can’t exploit us anymore. And in the meantime, people? Stop. Buying. Lockboxes.
Today’s Daily Grind topic comes to us in a roundabout way from Kickstarter donor Le Entrepreneur, who asks,
Why do MMOs use cash shops they know hurt players?
There’s an easy answer to this — because money — but it’s worth exploring in more detail, I think. Cash shops in general, after all, don’t hurt players, but cash shops that exploit players’ desire to win or that tinker with lockboxes are deliberately preying on games’ weakest customers. On the one hand, it’s just business, but on the other, it makes me uncomfortable that whales — some of whom are just terrible with money, not actually wealthy — are subsidizing many of the MMOs we play.