marketing
The Daily Grind: Which MMO could use a rebrand?
Indulge me, MMO fans, for just a minute for a makeup analogy. If you follow makeup trends, you know that for the last year...
The Soapbox: Hating on the competition is no way to promote an MMO
Recently, RIFTÂ was back in the news, offering free subscription time to new and returning players. While I salute Gamigo's generosity here, whenever the topic...
Massively on the Go: Pokemon Go’s Niantic is listening to the wrong voices in its own company
As I noted in my May event round-up, Pokemon Go's one-coin weekly Remote Raid passes will be dead starting May 23rd. Despite a recent interview...
GDC 2021: What attracts – and motivates – mobile and MMO gamers?
GDC 2021 has been running this week, but sadly there aren't a lot of relevant panels for MMO or online game enthusiasts. However, it...
The Elder Scrolls Online offers players a free pet for opting in to marketing emails
Hey there! Would you like to get your inbox flooded with marketing emails because you play The Elder Scrolls Online? The answer to that...
Activision Blizzard Media is launching a new player research community called King’s Council
So this is something new. Activision Blizzard Media has announced that it's forming a new player research community composed of its most active and...
Best not be toxic on YouTube, Overwatch players, because Blizzard is watching you
Back in 2013, when Linda "Brasse" Carlson still fronted SOE's community branch, she made headlines for making SOE's anti-toxicity policies very clear. "If we...
The Daily Grind: Is in-game advertising the MMO genre’s post-lockbox future?
Massively OP reader Sally Bowls pointed us to a fun piece on Frankengadget this week about Final Fantasy XV and its overt product placement....
E3 2016: Chatting E3 demos and MMO research with Red Fox Insights’ Jake Parmley
I'm wrapping up my on-site E3 coverage this year with a meeting more about the industry meta than about any one game. The interviewee? Jake Parmley...
The Daily Grind: Should MMORPGs use Kickstarter as a promotional option?
One of Tuesday's big bits of news was that Hero's Song - John Smedley's big post-Daybreak project - was cancelling its Kickstarter. The announcement...
ZeniMax seeks a million reasons to play Elder Scrolls Online
Are there a million reasons to play Elder Scrolls Online? ZeniMax thinks so, which is why it's come up with a new #MillionReasonsToPlay marketing campaign. The...
The Daily Grind: Have you bought real-world memorabilia for an MMO?
I don't think it's going to surprise anyone that I'm a pretty big fan of Final Fantasy XIV. Despite that fact, it may surprise...
SWTOR dares you to choose your path
A new promotion from the Star Wars: The Old Republic team highlights how players can make key decisions in their characters' story.
The following Choose...
The Soapbox: It’s the little things that make an MMO special
In the years that I've been playing and covering MMOs, I've noticed that there are two distinct phases when it comes to introducing a...
