South Korea’s Bluehole has been busy as the rise of PUBG has filled its coffers. It partnered with Tencent. It’s been hiring for TERA’s mobile port and even snapping up execs from Riot. It fended off rumors of a Microsoft buyout. It teamed up with Kakao for Project W. It built subsidiary PUBG Corp offices in four corners of the globe. And now, it’s picked up two more studios.
GIbiz reports that Bluehole and PUBG Corp have bought up MadGlory. We don’t know how much money changed hands, but we do know that the company is primarily focused on “custom matchmaking engines” and other multiplayer tools. The publication suggests that the newly dubbed PUBG MadGlory will be working on the PUBG Developer Portal coming out in April, which will basically allow community modders access to the API.
And MMO Culture has a brief piece out on Bluehole’s acqusition of Red Sahara Studio, a mobile studio that will be working on another TERA spinoff.
What’s going on in the online video games business this week? Let’s dig in.
Steam, toxicity, and Kartridge
The Center for Investigative Reporting (via Motherboard) has a scathing piece out on Steam toxicity this week. Valve has traditionally maintained a hands-off approach with Steam groups, which means that the groups can easily become a toxic cesspit. The platform is accused of being loaded with hate groups, many of which support racist agendas or promote school shootings. Motherboard notes that Valve has refused to respond to questions on this topic since last October.
Meanwhile, Kongregate is launching Kartridge, a potential Steam competitor that says it will embrace indie “premium” titles and small-fry developers. “Our initial plan is that the first $10,000 in net revenue, one hundred percent will go to the developer,” Kongregate’s CEO says. “We’re not coming in just to build another store. No-one needs that. This is about building a platform that is focused on creating a very fair and supportive environment for indie developers” – as well as on social and community tools.