Patrick Söderlund

SuperData examines the lootbox controversy’s effect on EA and the gaming industry

How big a deal with the lootbox controversy that finally hit the mainstream last year? Pretty big, SuperData argues. In a new blog post, the analytics firm argues that “the loot box controversy hampered Star Wars Battlefront II out of the gate” as shown by the game’s monthly active users compared to its predecessor’s, and that the resulting dumpster fire has caused publishers to rethink lootboxes and self-regulate or at least modulate their greed – an effect we’ve already seen in the MMO industry too.

“At the upcoming E3, we’re likely to see presenters announce ‘no loot boxes’ or that paid content is ‘cosmetic only’ in order to get on the good side of creators and hardcore gamers,” SuperData predicts. “Loot boxes won’t disappear anytime soon given their success in games like Overwatch (over $600M of loot boxes sold through February 2018). In the short term, though, ‘No loot boxes’ will be the game industry’s own ‘gluten free water’ — and we’re likely to even see this slogan used to market titles where loot boxes would not make sense such as adventure games.”

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Anthem is the start of a ’10-year journey’ for EA and BioWare

At this point, when a game studio says it has a 10-year plan for its online game, do you believe it?

Perhaps unintentionally echoing Bungie just a few years prior, EA’s Patrick Söderlund told the Xbox crew at E3 that BioWare is indeed anticipating a decade-long run for its newly announced mutliplayer online action RPG Anthem.

“It’s a game that we’ve been working on for almost four years now, and it’s a game that […] once we launch it next year will be the start of, I think, maybe a 10-year journey for us.”

So, who’s putting money on Anthem 2 in 2021?

The EA interview segment begins at the 1:39:27 mark for those who want to hear the whole thing.

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Electronic Arts consolidates studios under one roof – including BioWare

Huge changes are afoot for mega-publisher Electronic Arts, which announced this week that it is bringing several studios under one roof “to strengthen [its] studios and technology platform.”

EA Worldwide Studios is roping together Maxis and EA Mobile, among other subsidiaries, and placing them under the management of Patrick Söderlund. BioWare will now be led by Vice President Samantha Ryan, and the Frostbite Engine team is being brought into EA’s technology organization.

“Our ability to blend our strengths to deliver amazing games across genres, geographies and platforms, in a networked environment, is central to our future success,” EA said. “EA Worldwide Studios will bring together our top creative talent in all of our great studios to work on EA’s powerful brand portfolio and new IP.”

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