We’re not going to argue that MMORPGs are the dominant form of media entertainment these days, but they do have endurance and a devoted following among gamers. And whenever a crowd of players have been paying into a game for a long time, it will attract the attention and interest of marketers who start wondering what else they could do to siphon off a few more bucks.
Enter “transmedia synergy,” a stupidly awesome term that represents links between two or more forms of media that are connected through the same IP. The thinking here is that fans of one of these forms of entertainment will cross over into the related media and vice-versa, growing an audience together.
Today we’re going to look at 10 experiments in transmedia synergy, for better or for worse, that have attempted to cross over from MMORPG to something else entirely. To make things more challenging, we’re not going to include novels, since we’ve already done that.
In 1994, a science-fiction movie called Stargate took the idea of alien portals that allowed people to travel instantaneously across the universe and turned it into a modest success. The notion (and box office gross) was sufficiently interesting enough to be reworked into a hit television series that then became a major franchise.
Stargate SG-1 ran from 1997 to 2007, and was soon spun off into Stargate Infinity (2002-2003), Stargate Atlantis (2004-2009), Stargate Universe (2009-2011), and a pair of direct-to-DVD sequels in 2008. Books, video games, amusement park rides, and even a pinball machine spawned from this series, which by the mid-2000s had a sizable crop of very loyal fans.
So why not an MMORPG? The popularity of the IP would help bolster interest in the game, and the idea of hopping across the galaxy to different planets went hand-in-hand with the virtual world setup of MMOs. In 2006, at the height of Stargate’s fame, work began on such a game — work that would soon enough lead to ruin and heartbreak. This game was Stargate Worlds.
As an MMO fan, there are few things as sad as a promising game being killed in development without seeing the light of a full release. Those nagging “what if?” scenarios can drive a fan mad and keep one up through the wee hours of the night.
And while I don’t have the power to resurrect these MMOs through my sheer force of will and present them to you wrapped in a bow, I can perhaps deliver a consolation gift by pointing you in the direction of some of these games’ soundtracks.
Many MMOs that were nearing completion or in development for a long time already had work done on their in-game music. And some of that music has escaped the long, cold fingers of cancellation thanks to composers and fans who wanted to preserve the score. So while it may be bittersweet to listen to the following six games’ scores, it’s also a small triumph that we can do so at all.
As if MMOs didn’t already give us big enough heads, what with everyone treating us as if we were the saviors of the world and the only hero (along with a million others), now we have games literally bowing down before us.
Reader John got his ego fix from Star Wars: The Old Republic: “At some point in the Sith story I had my own group of cultists, and I miraculously had the wherewithal to hit print screen just as they were all beginning to worship me. I thought it captured the essence of the Sith story well: It’s all about YOU, man.”
Stargate Worlds was one of those rare MMOs that progressed into the beta stage and was played by many yet never launched. Even today we’re still getting stories and screenshots back from testing, such as this one from reader Hicks.
“I hear you’re looking for some wacky screenshots from betas and alphas, so feast your eyes on this!” he submitted. “I dropped a few in here from Stargate Worlds closed beta. My time in it was very short before they pulled the plug on the game completely.”
All I can say is that I would get eyestrain working on a computer with a monitor that big. That’s Justice League of America-big, really.