take-two interactive

See: Borderlands Online

Red Dead Redemption publisher president defends lockboxes

Not everyone in the video game industry is shying away from lockboxes or denouncing them outright. Take-Two Interactive President Karl Slatoff took the side of the ESA by saying that he doesn’t consider lockboxes gambling and that the Red Dead Redemption 2 studio will continue using microtransactions going forward.

“The whole gambling regulator thing, we don’t view that sort of thing as gambling. Our view of it is the same as the ESA statement for the most part,” Slatoff said during a recent confererence. “That’s going to play its course, but in terms of the consumer and the noise you hear in the market right now, it’s all about content […] You can’t force the consumer to do anything. You try to do your best to create the best experience you possibly can to drive engagement. And driving engagement creates value in entertainment. That’s just how it’s always been and always will be.”

As the conversation over lockboxes continues to ramp up, a story of one teen who got caught up in online gambling and spent over $10,000 on video game microtransactions is drawing the attention of many — as is this scathing piece at Polygon taking EA’s poor apologies over Star Wars Battlefront 2 to task.

Comment

Yep, Borderlands Online is a goner

Take-Two has confirmed rumors of Borderlands Online’s demise, as well as the closure of its 2K China studio and the firing of approximately 150 staff.

“We determined that the additional time required to finish current projects at the studio, particularly Borderlands Online, would not yield a favorable return on investment,” the publisher told GamesIndustry.biz. The firm also stated that the closures and layoffs did not extend to its office in Singapore as rumored on various Chinese websites earlier this week.

Source: GI.biz

Comment