I got sucked into Lord of the Rings Online last weekend and I'm not sure why. There's no new Hobbit movie forthcoming (thank funk). I haven't reread Tolkien's books lately, either, so that's not the reason. I guess it's just that time of year when I look around at the MMO space, see a mass of uninspired grindparks, and think to myself, "Well, at least I can wander through Middle-earth!"
This pilgrimage happens once, if not twice annually, and while I don't know how long my current sojourn will last, ultimately all that matters is that I'm having a great time with it.