The Elder Scrolls Online would like beta players who never bought the game to come back and see the game in its new buy-to-play state. That’s pretty darn cool.
But it seems as if whoever was responsible for putting that message into the wild released it a bit early. You can see the welcome-back message in the picture up above, but the page linked is currently a 404. It’s official and live now!
Says ZeniMax, “From Thursday, April 16th at 10:00 AM EDT through Monday, April 20th at 10:00 AM EDT, we’re inviting all beta players who never purchased the game to join us for a free weekend! You’ll be able to download the game and experience all of our six major game updates, tons of improvements and fixes, and all of Tamriel Unlimited. We hope you’ll join us!”
[Source: Reddit, ESO site. Thanks to Squidgod for the tip (and pic)!]