Elder Scrolls Online advertises cash shop item in game

    
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ESO

Nothing helps you get immersed in your favorite MMO like a gaudy multilingual cash shop advertisement pasted on your game screen, right? ZeniMax is apparently OK with the tactic, as the company responded to complaints about its intrusive Elder Scrolls Online ad by downplaying the negative feedback.

“We want to make sure everyone is aware that the Senche-Leopard is available – and only for a short time – so nobody misses out on the opportunity,” the company wrote on its official forums. “We only plan on messaging this once per day, and want to hit each language (EN, DE, and FR) as these are multilingual megaservers.”

[Source: Forums; thanks squidgod2000!]
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