CCP would like you to buy some EVE ship SKINS in its cash shop

    
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EVE Online

CCP is ramping up the focus on its cash shop thanks to a new dev blog examining EVE Online’s ship SKIN system. Ship skins are purchased in CCP’s item mall and may be bought or sold for ISK on the in-game market prior to activation.

SKINs are used by activating them on a character, which then grants that character permanent access to the SKINs that persists through ship and pod loss. CCP is also adding time-limited SKINs as drops to EVE Online, but currently has no plans to sell them for real money.

[Source: Dev blog]
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