The Elder Scrolls Online halts in-game ads

    
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More like real reality.

Wasn’t it great when The Elder Scrolls Online put ads in the middle of the screen for cash shop items during a welcome back weekend for beta testers? Players seem to agree that it was awesome, except for all of the many ways that they stated it was the exact opposite of awesome. The good news is that it appears that won’t be done again.

An official response to a comment on the European PlayStation blog states that ZeniMax Online has heard the fan feedback and won’t do the same thing again, although the response stresses that it was just due to the fact that the leopard was only on sale for a very limited time. If you’re looking forward to starting the console beta tomorrow, this is doubtlessly good news.

[Source: Official PlayStation Blog (EU); thanks to Robbie for the tip!]
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Hurbster
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Hurbster

keysmachine That’s what the launcher is for.

Morreion
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Morreion

keysmachine 
Visit the cash shop?

Neiloch
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Neiloch

keysmachine So you are saying they is literally no way to advertise except for in game messages?

keysmachine
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keysmachine

so how will i know if there’s sales now that the whiners have forced ZOS to basically take out a much needed feature?

Kayweg
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Kayweg

DugFromTheEarth We’re commenting on a site dealing with a first world topic, MMOs. I happen to be living in a first world country. Shouldn’t you be posting
on UNICEFs or the international red cross’ website ?
Sorry for the spite, but by your logic we can’t discuss anything that isn’t aimed at saving the world….i can’t stand having that thing thrown into my face.

Gas Chamber Gerhan I completely agree that fan feedback (which many companies “pretend” to want) should probably receive more attention.

When/If punch lines like “The devs are listening” become nothing but hollow marketing tools, credibility is lost.
But how can that make the few times they actually DO listen (as in this case) a bad thing ?

DPandaren It didn’t bother me much either, but that’s besides the point. They could have stuck it on the log-in and the character select screen, it would even have had more exposure that way.

The worry is “offer them a finger and they’ll take an arm”. Hysteria you say ?
Look back at how things like DLCs, cash shops, DRM etc started…all very subtle, all oh so very “minor”, all with the “no big deal crowd” behind it.
Yes, i’m a cynical git, i’ve seen too many things happen.

SecretLee
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SecretLee

Not that I even saw those ads, despite playing very regularly lately, but good. Glad they listened and understood it was a bad idea. I bet people will still complain though.

Caec
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Caec

Meanwhile, you log into most F2P games, and it’s global lockbox open spam over and over and over again. 
I’m glad ESO reversed their decision, but they sure can’t catch a break from an incredibly out of touch audience. :D

agemyth
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agemyth

I don’t remember seeing it in my many hours during the weekend, but I don’t disagree with it in concept. The game is B2P with optional sub. Nudging players toward the cash shop that the game depends upon for further development funds isn’t a big deal. The way they nudge players could have been bad, but I didn’t get it or notice it if it happened.

agemyth
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agemyth

SoMuchMass That’s game development in 2015 ;3

SoMuchMass
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SoMuchMass

Great gave in to the professional whiners.