Back in the day, it used to be a running joke among the staff about which game would go free-to-play next. We don’t make that joke any more, chiefly because it’s no longer a joke and there are barely any candidates left anyhow. Buy-to-play, free-to-play, anything other than the old standby of box and subscription prices. That business model just isn’t working for more than a handful of titles.
But here’s an interesting question on that same theme: What game has gotten the most out of the shift? We talk a lot about the idea that most games are not using subscriptions as the only options any longer, but which out of the many titles with a business shift has gotten something good out of it? Are titles that converted like Star Trek Online the big winners, or does that honor go to other MMOs?