The demographics and realities of selling games on Steam

    
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You can buy me!

Steam is one of those things that we think of as almost ubiquitous as a gaming platform. You can buy many MMOs on it, it has its own social networking functions, and it seems that almost everyone has it installed at home. But here’s the reality of selling on Steam: the average game on the service will sell only 32,000 copies through the service, and the average price for those titles is minuscule almost everywhere other than MMOs, according to a piece analyzing a plethora of data from the service.

Whilst many parts of the piece aren’t focused on MMOs specifically (after all, Steam covers other games), it’s an interesting look at a major online service and network for games. It also sheds some light on requests for games to be available on Steam and what a successful release means on the platform, with Early Access games not benefiting much if at all from having a second “real” launch. Check out the full article if you’ve got a mind to learn a bit more about how the service sells.

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Morreion
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Morreion

Armsbend BrianSleider wjowski 
“Not all businesses are only out to make money.  Some, like Google, are actually stewards of the public trust.”

I’m literally speechless.

BigMikeyOcho
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BigMikeyOcho

Ket_Viliano Tridus deekay_zero Simple economics, Ket. Just because there’s less overhead to distribute games, that doesn’t mean the final price has to change with it. Businesses aren’t charities. The price remains the same as that’s the price people are willing to pay. As long as people are buying it at $60, the price will remain at $60.
The simple reason Steam has so much sway in the industry and that they can get away with charging what they do is that Steam doesn’t have any real competition. GoG is probably the closest second to them. If Steam had other real competitors in the market, they probably would reduce their cut, or offer different methods. But they don’t have to, because competition doesn’t exist.

BigMikeyOcho
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BigMikeyOcho

Armsbend BrianSleider wjowski Other way around. Google is a publicly held company that has investors they need to please, too. They’re not “stewards of the public trust”, they have found that offering good customer service and worthwhile products while not being asshats has led them to stellar profits. But DON’T BE FOOLED into fully trusting them, they’re still a business thats overall goal is to keep making money. They can just do it and not be “evil” about it, like Comcast or Apple are.

jeremy2020
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jeremy2020

groo the wanderer The best way to combat piracy is to offer the product in a form and price that people want it at

BigMikeyOcho
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BigMikeyOcho

groo the wanderer Well, there are those that will pirate something because they just can’t find it at a reasonable price anywhere. Hence why Game of Thrones was the most pirated show, and then HBO came out with their Netflix-esque service. They will then take the legit option. But someone who will just pirate something anyway? Well, having Steam around isn’t going to do anything.

BrianSleider
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BrianSleider

Ket_Viliano BrianSleider Yet content makers are tripping over each other to get on these platforms, to be a part of these “shit deals”.

BrianSleider
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BrianSleider

Ket_Viliano BrianSleider wjowski I am aware of him. Though I have never studied his work or writing.

Aglethe
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Aglethe

groo the wanderer
It seems plausible given the effect Itunes had on music piracy, though it’s probably hard to quantify to what extent.
If nothing else there’s that ‘quote’ about Steam attributed to an anonymous Pirate’s Bay user: “Steam is like reverse piracy, I used to play games I never payed for, now I pay for games I never play.” ;)

ZenDadaist
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ZenDadaist

Esoteric Coyote Most other girls I know on steam don’t disclose their gender. I would take that figure with a truckload of salt.

Narayan
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Narayan

Cyberlight There is a way, just not by yourself. Contact support and they will delete the unwanted games for you.