Bungie responds to Destiny’s ‘tone deaf’ DLC fiasco

    
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Bungie responds to Destiny’s ‘tone deaf’ DLC fiasco

Destiny has already launched some downloadable expansions for itself, and they’ve been cheaper than the upcoming The Taken King. In fact, they’ve been much cheaper than The Taken King‘s Collector’s Edition, which contains several bits of physical swag and some exclusive emotes, which has caused considerable uproar in the Destiny community, particularly veterans who feel they’re being asked to rebuy content they already own (sound familiar?). A recent Eurogamer interview with the developers focused around defending the price, which largely came down to saying that it’s a justified price for a very large amount of content.

Players didn’t like that either. Forbes called the entire interview “tone deaf.”

But in the aftermath, Bungie has issued new statements that players who have been playing from the beginning will get something “better” than what’s in the collector’s edition. It’s unlikely to be the actual physical gewgaws, but more details have been promised for Thursday’s development update. Players will need to keep their eyes peeled for a couple of days as a result; it’ll soon be clear if something better is actually in the pipe.

Source: Eurogamer, Forbes

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MadMadChuck
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MadMadChuck

Rheem Octuris Well, I think that’s fair. I think the worth will depend on the person buying it.

Cosmic Cleric
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Cosmic Cleric

salidar Cosmic Cleric SOLIDAge If you want to doge the analogy, that’s up to you, doesn’t make it an invalid one though.
And no, you’re not ENTITLED, but its EXPECTED by the CUSTOMER as GOOD CUSTOMER SERVICE by the COMPANY that is getting MONEY from the CUSTOMER.
I had a friend who had purchased $200 sunglasses once, and a short while after purchasing them, he accidentally sat on them and broke them.  The company that made them didn’t have to do squat for their customer, my friend was NOT ENTITLED to replacement glasses, but guess what?  They sent him a new pair anyway.  And the result of that good gesture by the company?  My friend has been buying expensive ass glasses from them for years now.  Remind me again how expensive ‘digital’ items are to manufacture?

A company can do whatever the F they want, but they’ll also be held accountable to how they treat their customers, by the customers.  Companies are just getting to f’ing greeding for their own good these days.

Midgetsnowman
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Midgetsnowman

Twitticle Cotic_OP breetoplay Its Gaslighting. A common tactic among religious groups where yuou try to undermine someone’s confidence in what they believe while telling them what they “actually believe”.

Aglethe
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Aglethe

mysecretid Aglethe
That’s a fair point, I think a lot of people are missing the currency conversion $60/$75-80/$120 ish vs $40/$53/$80 makes a big difference.
On the other hand it is just a handful of emotes and a few weapons that’ll probably get tossed back in the bank once you’re done leveling a character. And people who bought the original Destiny CEs already have a few exclusives that new players wont be able to get either.
Ideally they should provide people with some way to just purchase the extras they’re after, but there may be some issues with that since they’ve already been selling them as ‘exclusives’. Though many game’s collectors edition and pre-order exclusives eventually do go up for sale as dlc by the end of their ‘season pass’. So who knows.

salidar
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salidar

Cosmic Cleric salidar SOLIDAge This isn’t a car and don’t pretend it is. This is like the 15 different versions of Star Wars that are out, each slightly different, perhaps a different format, or with some special extras only on that one disc. If you want all the extras, you have to buy them all. It’s a matter of choice.

There is nothing entitling you to have everything.

What is an xpac price? Seriously? The price is what has been determined by Bungie. There are no “Xpac pricing guidelines” so that statement means nothing. They can price it at whatever they want. You have the choice to buy it, or not buy it. Period.

They are under absolutely NO obligation  to give you anything, just because you are an existing customer. That is a feeling of entitlement, pure and simple. You feel entitled to have something because you have been a customer. When what you should feel is hopeful that the deal will bring in more people to play with.

kgptzac
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kgptzac

breetoplay wjowski To be fair, the Eurogamer interview reads like two people playing catchball made of feces.  The most useful line out of it I shall quote here

“Luke Smith: [Long pause] It’s about value. The player’s assessment of the value of the content.”

tobascodagama
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tobascodagama

Caffinatedone The major point here is that the Collector’s Edition items are physical goodies that more than justify the extra $60. The fact that they made a physical prop that both replicates an in-game item *and* accomodates their a second-screen experience elevates the Pip-Boy Edition way above other Collector’s Editions that just comes with statues or whatever.

Joseph C
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Joseph C

Twitticle Cotic_OP breetoplay It sounds to me like Luke Smith was looking for one of those “ass kissing” sort of interviews where the person asking him either has questions presented to them ahead of time by the company (and are paid to do so), or one of those PR sorts of interviews with a star-struck fan that thinks Bungie can do no wrong.

Personally, I wish people would just drop Destiny on it’s ass and be done with it, but I can’t force them, and if they want to make terrible decisions, well… less power to them, because this sort of stupidity only worsens the industry as a whole.

mysecretid
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mysecretid

Aglethe 
Heya,
The price point was the key point for what I was trying to say. 
I think It’s a significant amount of money to pay, especially when most of what one is buying are things you already paid for once.

It’s not so much the re-buying itself, as it is the price of the buy-in, just to get a few new things, when all is said and done.

The Secret World bundles you mention are offered at a far more managable price.

My opinions only, of course.

Be well,

Cosmic Cleric
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Cosmic Cleric

salidar SOLIDAge Would you buy your car a second time just to get the new cup holder that the new car would have, that the older one would not?
From a link in the story to another article on the subject, in Europe they would have to pay full price, not an xpac price, to get the few items they wanted.  That’s allot for any company to ask of their customers of.
Just treat your customers well, sell the extra items to existing customers.  Never got the whole “crap on your old customers when getting new customers” mindset some companies have.