Undead Labs cancels Moonrise, cites lack of projected profitability

    
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Pokémon-like battler Moonrise won’t be seeing the light of commercial release, apparently.

Undead Labs announced today that after several months in early access testing on both PC and iOS, Moonrise wasn’t quite working out the way the studio had hoped and would need to be shelved.

“What we’ve found is that while some people really love Moonrise, there were unfortunately many more people who played the game and then moved on after a few days,” founder Jeff Strain wrote. “For a standalone, offline game that might be fine; but for an online game with significant server hosting costs and an expectation for ongoing development and new content, it can mean a game that not only doesn’t pay for it’s development costs, but might even cost money to operate.”

Undead Labs did leave the door open for the possibility of reusing elements of Moonrise in other products. In the meanwhile, the studio plans to leave the servers on until December 31st, release it worldwide on iOS within weeks, and patch in all sorts of goodies and unlocks for fans to enjoy.

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KennethCoble
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KennethCoble

MewmewGirl Not the first time I’ve been burned by Undead Labs. Bought original SOD on live under the auspice of promoting a MP zombie survival project. Live Arcade SOD was a hit (even though it was a buggy POS half of the time) But, MP nipped. Then PC release promises better experience, but ends up being just as bad. Then Moonrise after big “new game is not about zombies” announcement. Months in, cancelled project. This company is a joke and I’m done with them.

RaulAnthonyGonzalez
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RaulAnthonyGonzalez

They should of just focused on State of Decay two with multiplayer.

MewmewGirl
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MewmewGirl

First it was released on PC only with controls built for Touch Screens, so it left a frustrating first impression, even though they did end up fixing up the PC controls to fit your keyboard and mouse better.

Second, it was Early Access.  A lot of people, like me, bought it in order to play a bit for now and try it out, register our names, etc.  We played but would hit a wall of content that wasn’t finished yet.  So we went away yes, waiting for more content to be put in the game.  That doesn’t mean we were gone for good, we were just waiting for them to actually finish the game.

That they’re judging the game based on what a minority of people who got it during Early Access did is not very smart.  The other thing is this game was built all over to be for Touch Screens, and Mobile / Touch Screen Devices is where this type of game would have made the big money, not PC Early Access.

I know it was already out in “Limited Release” on iOS, but these guys are new to mobile games as far as I can tell.  You don’t make much money during Limited Release where only a couple of countries can play (it excludes *all* the big spending countries and includes a couple where people don’t spend nearly as much).  To shelve it before seeing what it actually could have done at a real release is fairly stupid.  This could have done incredibly well on mobile when the worldwide and Android releases came around.  Much lesser games than this do very well on mobile right now.  They’re shelving it before it really gets a chance to see what happens.

It was beautiful, and fun, we were just waiting for the game to be finished and fully released.  To cancel it at this point is a very bad move.

This also was paid access to get into Early Access as well, guess I can kiss that money and the extra I charged after paying to get in goodbye :P

SwobyJ
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SwobyJ

Or just. Sell it to me. You know.

dorn2
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dorn2

MikedotFoster dorn2 Line with more hugs gorkoswow 
What?  What are you talking about?  Pokemon is the one that needs competition.  How can it be competition for itself?

chosenxeno
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chosenxeno

Here’s an idea. SELL THE GAME FOR A FLAT RATE AND STOP CHASING THE TRANSACTION TRAIN! Remember base games?

MikedotFoster
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MikedotFoster

dorn2 Line with more hugs gorkoswow You say this like Pokemon hasn’t been ON FIRE on DS and 3DS.

MikedotFoster
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MikedotFoster

I played this at PAX and while it was really fun, it was clearly built with aggressive monetization in mind. Which is why, I think, when I pressed them on their money strat they dodged with “well, we don’t know yet, we haven’t finalized the models, etc.” Might have been too much for the early testers.

dorn2
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dorn2

Line with more hugs gorkoswow 
Wow that looks amazing.  Now if Disney will jump on this train we’ll have serious competition.  No more Gamefreak dragging their asses.

dorn2
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dorn2

Armsbend 
This game is trash but Nintendo isn’t worthy of defense either.  They won’t even release a Pokemon game on their own console.  I don’t care about shiny graphics but a more powerful platform allows different options.  I’d really prefer a PC version with mouse control too.
Also what’s up with your argument?  Did that really make sense when you thought of it?  Why do people play WoW instead of EQ?