PAX Prime 2015: Guild Wars 2’s free-to-play model and publishing takeover


When I spoke to ArenaNet’s Colin Johanson about raids in Guild Wars 2 at this year’s PAX Prime, President Mike O’Brien was sitting right next to him. Johanson was the frontman for raiding, while O’Brien took a brief moment to discuss the game’s business model announcement and address rumors about its future.

One question on a lot of minds at the moment is whether or not Guild Wars 2 is now a free-to-play MMORPG. And the simple answer to that question is no, according to O’Brien.

“I look at free-to-play as a business model. We aren’t going to go back and redesign the business model. It’s not about monetizing free-to-player players. This is Guild Wars 2. Guild Wars 2 was designed as a buy-to-play game.”


Since we were talking about the business model, I also asked about the rumors floating around regarding the change in the EULA. If you look closely, you might notice that all mentions of NCSoft have mysteriously disappeared. O’Brien shrugged that question off and said, “There is nothing tricky about that. ArenaNet is taking over the publishing of Guild Wars 2.”

At that point, Johanson jumped in to comment on another Reddit conspiracy, confirming that ArenaNet does in fact have a base on the moon and that all of ArenaNet’s employees will be relocating there with him.

Massively Overpowered is on the ground in Seattle for PAX Prime 2015, bringing you expert MMO coverage from NCsoft, Trion, PWE, and everything else on display at the latest Penny Arcade Expo!

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