Blizzard has added a bunch of character services to World of Warcraft’s cash shop. Apparently being able to buy them all “from the comfort of the character selection screen” is a big deal, too. Or at least it’s a big enough deal to merit its own website update!
The post says that appearance changes including sex, face, skin color, hair color, hair style, and name are available, along with faction changes. Blizzard notes that you cannot purchase any of these changes with a character logged into the game.