NCsoft names California mobile studio ‘Iron Tiger’

    
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Last spring, NCsoft made known its plans to focus heavily on western investment and iterate on its existing franchises. Those plans included a new mobile studio outside of San Francisco, and today, confirming news released in its investor conference call earlier this week, the company has now released that studio’s name:

NCSOFT West is accelerating and the launch of Iron Tiger is a key step in enabling us to develop extraordinary and innovative games more rapidly and across more platforms. […] We are looking for the best and brightest minds in all of gaming to become part of the Iron Tiger and NCSOFT West teams.

Iron Tiger Studios is staffing up to support three distinct game development teams as well as a self-contained mobile publishing group. The studio will grow to more than 100 new employees over the next year. Its location in San Mateo, situated between San Francisco and Silicon Valley, is ideally suited to be convenient to the area’s top technology and gaming talent.

During its Q3 2015 conference call, NCsoft told investors that it had thus far accrued around 60 of its planned 100 employees for this endeavor and that overhead for employees in that region was higher than elsewhere given the high cost of living near San Francisco.

One of the IPs being “leveraged” for these mobile endeavors? No less than the Lineage franchise.

Source: NCsoft press release
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StClair
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StClair

Three years too late.

Armsman
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Armsman

Didn’t NCSoft state that western based studios were effectively too expensive and didn’t yield a decent ROI when they announced the closure of City of Heroes and also closed down Paragon Studios. Talk about “This has happened before and it will happen again” syndrome… ;)

Mikey Moo
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Mikey Moo

inc memes

Karl_Hungus
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Karl_Hungus

Sounds like a Southeast Asian crime syndicate. “This is Flaming Dragon!”

libertylion7
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libertylion7

Mobile can suck it.

Darthbawl
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Darthbawl

I have used Ironwolf (or Iron Wolf) in many MMOs before so I approve of this Iron Tiger name! :D

Darthbawl
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Darthbawl

John Wise “What your kitty thinks he/she sounds like when they meow” :D

SallyBowls1
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SallyBowls1

breetoplay SallyBowls1 Armsbend Greaterdivinity It is not the only nice place in the world, but “SF plus Napa, Marin Redwoods/Hiking, Pacific Coast Highway/Coast” can compete with anywhere.

But in the the context of this announcement, SF Bay area absolutely positively is culturally unique and superior.  Not due to the Folsom Street Fair culture of SF but the culture of Silicon Valley.  There are a lot of places with innovation and an increasing number of them don’t speak English.  

But SV was first and still preeminent.  It is an area that rewards innovation and risk taking.  Your last three companies went bankrupt? Nobody holds that against you; join startup#4 you could be a millionaire in a year.  UC Berkeley and Stanford attract people and incubate companies.  Sand Hill venture capitalist refers to Sand Hill Road in Palo Alto. HP, Apple, Google, Xerox PARC – tech people know the history and myths.  

A lot of the brightest tech people around the world are drawn to SV; most big companies have research facilities there.  So if you were looking to do cutting edge stuff (“cloud”, “VR”,”third screen”,”AR”,) there is no better or more expensive place to do it.   SV is not the cheapest or only choice, but I would describe it as uniquely best if cost is not an object

SallyBowls1
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SallyBowls1

This should be good news for Western gamers.  When I looked at the last NCSoft numbers, US/EU was about an eight of their revenue.  Is the expense of localization and sales/support offices worth it for a not very relatively significant amount of money? Not to mention the “pleasure” of servicing we polite and undemanding customers.

Tin Foil Hat#1 GW2 at first glance does not seem to “fit” the other games like L/L2/A … but is way too valuable to waste. So why not spin it off?

Extra special, even more unrealistic TFH: NCSoft looks in the couch, takes the coins it finds and buys Trion.  Split the company in two pieces. One of them is named ArenaNet and takes GW2, WS, Rift and Trove.  Spin it off . Gw2 is no longer the forgotten Western stepchild to Lineage (and Rift is no longer with ArcheAge’s Trion.) The other part of the old Trion has AA and is the Korean/Asian translation, support and marketing company

breetoplay
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breetoplay

SallyBowls1 Armsbend Greaterdivinity Yeah, I’d love to have the fortune required to have a winery property in napa/sonoma somewhere. And I don’t even drink. I’d just sit on my ranch and play video games.
But there are lots of beautiful places with great food in the world. SF’s allure isn’t that it’s somehow culturally or locationally superior. It’s actually a pretty stupid, crunched-in place for a metropolis, and the land problems and poor transportation system contribute to the economic mess.