World of Warcraft celebrates 11 years of operation

    
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It's coincidence that the last three expansions have spoken to the exact same vanishingly small portion of the playerbase.

Whether your opinions on World of Warcraft are positive or negative, you can’t deny that reaching 11 years of operation is quite the accomplishment. The game is celebrating the achievement with presents for the players, as usual with an 11% buff to experience from quests and enemies for all players, along with a variety of toys like an inflatable version of Thunderfury and a picture-perfect Edwin Van Cleef costume. It’s worth noting that all of these toys have limited charges rather than being endlessly usable; don’t run them out.

A recent interview with executive producer J. Allen Brack also reveals some of the plans of the studio as the game moves past its anniversary. Brack states that the team is focused on doing things for the game without focusing on subscriber numbers and not reporting on them is important to avoid the community fixating upon that as a statement of health. He also states that the level 100 boost token in Legion will only be consumed when the boost experience is complete once the expansion launches, allowing players to try various classes before settling on one for the boost.

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DrowNoble
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DrowNoble

J. Allen Brack had better 180 his attitude “they are not focused on subscription numbers” because that will not go well.  Since WoW, almost stubbornly, refuses to go F2P subs are their only way to keep the game afloat.  Add to that they claimed the last major patch was The Last Major Patch and then asking players to continue to sub while getting nothing til summer 2016?

That is, to not sugar coat it, asinine.

Also, not releasing sub numbers is going to have a negative effect as it will imply that Blizzard is trying to hide something.  Look, we already know you hit 10 million at Warlords launch, dropped to 7 million in Q1 2015 and then 5.6 million in Q2 2015.  Trying to hide future numbers is just silly, sticking your head in the sand will not make the numbers change to what you want.

Giggilybits
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Giggilybits

This game needs to go back to the drawing board because this game is stale as yesterdays underwear.

GabeNewellFetish
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GabeNewellFetish

“Forward”

BrotherMaynard
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BrotherMaynard

Sorenthaz Zuji Pepperzine Number of subscribers is an important metrics for a subscription-only game. No matter how Activision tries to spin it to justify their decision to stop reporting them, from now on a key part will be missing from their quarterly paintings.

Of course, there are usually other variables to take into account, which the general public has never really bothered too much to do, but Activision always explained the context during their quarterly calls, in an attempt to put the subscriber numbers into context.

However, that does not diminish the importance of subscription numbers for a subscription-only service.

ManastuUtakata
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ManastuUtakata

Dawnlord Ed ManastuUtakata Zuji Pepperzine 
I am pretty sure one could roll out several Dilbert strips over the justifications being rolled out over this. At this point, I think I should laugh this all off, as Blizz is unlikely to change their minds over this regardless of how flawed their reasoning and apologetics are…
…well, until their numbers balloon back to 10 mill. They’ll probably go back to publishing them then, lol.

ManastuUtakata
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ManastuUtakata

SallyBowls1 Madda 
I thought it was more because Destiny beat them to the punch.

Telos_
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Telos_

Loopstah evolv_monbly vicariousfan It’s not really free if you have to an initial subscription payment.

SallyBowls1
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SallyBowls1

Madda My understanding is that a lot of the Titan efforts are in OW.  But I also think you are correct it did not have broad MMO appeal. It takes some courage to cancel a project after spending a hundred million but sometimes it is the correct answer.

SallyBowls1
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SallyBowls1

Denice J Cook I am playing at 11:13 PDT ahead of the 17:00 scheduled time.

Madda
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Madda

Eliandal Loopstah evolv_monbly vicariousfan Calling BritoBruno.

Just checking to see if you’re still here.