Earlier this year, blog Kill Ten Rats wrote about “Harbingers of Failure,” a term coined by a quad of marketing researchers to describe people who “systematically purchase new products that” bomb, over and over.
“Their early adoption of a new product is a strong signal that a product will fail – the more they buy, the less likely the product will succeed.”
I have joked about being bad luck myself when four MMOs I really liked shut down in the span of a single year. Coincidence, sure, but frustrating. And I have a guildie who is amazingly good at picking the worst class, every time. (He might be doing it on purpose, though!) So let’s talk about the concept as it pertains to our genre. Are you a harbinger of failure when it comes to MMOs or MMO content? Are there particular groups that MMOs appeal to that can signal the doom of a game months or years before it launches?