Blade & Soul plans star-studded launch event

    
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Blade & Soul plans star-studded launch event

If you haven’t already, mark your calendar for next Tuesday, January 19th. That will be the day that the world comes to a halt as gamers prepare to soak in the western release of Blade & Soul at midnight EST. You… were planning to play it, right?

NCsoft is throwing a big launch event to coincide with Blade & Soul’s launch at the eSports Arena in Santa Ana, California on the evening of the 18th. If you’re among the first to make it, you can nab all sorts of game-related swag.

But if you’re like most of the rest of us, you might have to settle with attending by video proxy. The launch event will be populated by many gaming stars, including YouTube personalities, a cosplay artist, a DJ, and of course, members of the development team.

Source: Blade & Soul #1, #2. Thanks to Winterskorn for the tip!

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Grey_Sky
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Grey_Sky

jackofrost squidgod2000 Why, it’s none other than the adorable Deviljho of Monster Hunter fame.

Yeah, this guy!

blaaznar
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blaaznar

Damonvile Armsbend

ArcSxavier
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ArcSxavier

cheesybites76 ArcSxavier I’m actually looking forward to playing it, I played it once on the chinese servers and I enjoyed the gameplay quite a lot. The only thing is that I want to understand things like the story and such

Leilonii
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Leilonii

CastagereShaikura Jownz Greaterdivinity A game doesn’t need to be a household name to be a big success. As for TERA, it’s making a ton of money and most of that is from NA, which has always had a very healthy (albeit always changing) playerbase. ArcheAge is also still big, despite how many people hate it. FFXIV of course. Back in the day L2 was a big game here. Many games in the past few years that have remained successful after launch are Asian games, while many of the Western games continue to disappoint.

Leilonii
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Leilonii

Perfect Hero They should have released this years ago instead of Wildstar. Use the money from this to make Wildstar better and release later.

Leilonii
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Leilonii

Greaterdivinity Leilonii I think they can get a lot out of it. I mean the most obvious bit is they want to make this game a big eSports game here and it’s long term success in the NA/EU market is largely dependent on that happening. If they can do that, it’ll be the primary MMORPG Arena PVP game outside of WoW which is definitely aging, and the only action combat competitive PVP game. So there’s definitely a sizeable market there for that if they can convince the gamer’s it’s actually going to be at thing – and with it being a very solo friendly, casual friendly, EQ gear costume fest game, they can attract a wider PVP audience than other games typically could. It has similar appeal in those ways that a MOBA does for a lot of gamers.

The entire event will bring more PR to that aspect of the game with articles, videos, pics, etc. and all the personalities there that have Twitch/Youtube channels, websites, etc. will be talking about it, and I’m sure events like this help them get more followers which means when they play/post Blade and Soul stuff, that gets more viewers/readers which also helps Blade and Soul.

I’m also not sure the costs for this are all that large given the budget this game probably has because the venue is rather small and I doubt they’re paying any of those “celebrities” (actually maybe they have to pay Jaesung, anyone know?). I mean if you think about it, what else is the NCWest Marketing Department really spending their money on in the past year? This game is it. They’re throwing all their eggs in one basket because that’s their only move, but I don’t think it’s a bad one. NCWest’s games haven’t been doing as well as they could and this game has a chance so they’re jumping on it. Now’s their only chance to get it right, because if you can’t convince the PvP crowd right at launch that your game is awesome, they will never come back (which you can see from a lot of games, but I wonder if GW2 taught them a lesson there too).

Greaterdivinity
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Greaterdivinity

Leilonii I don’t disagree, big events can be extremely powerful marketing tools. I’ve helped arranged and been a part of a handful and while they can be massive headaches to get to launch, they’re usually pretty awesome.
But I’m guestimating the costs associated with this and trying to figure out what on earth the RoI they’re expecting could be, because in my head it’s not even remotely close to worth it. Those dollars could be spent far better on other marketing initiatives.

Leilonii
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Leilonii

CastagereShaikura Greaterdivinity NCSoft is huge in Korea which is why they have money to spend on such things here. NCSoft is the Blizzard of Asia.

Leilonii
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Leilonii

Greaterdivinity Blowing tons of money on events can be a great business development tool for a lot of industries (I spend most of my time at work helping with part of the event process at a large company and you’d be surprised how many we do each year for various things). I don’t find it suprising that they’re doing something like this again. Wildstar they thought was going to be big and they were wrong on that, but I put that on the shoulders of the devs and whatever exec managed to convince the higher ups at NCSoft that it was going to be the new hotness.

Leilonii
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Leilonii

Greaterdivinity Rumm Yes and if they’re not buggy and crashing, then the starter areas are a total clusterfuck. So by the time you get home both issues are typically ironed out a bit and being a few hours late to the party is never a big deal even in more hardcore games.