RIFT pledges better communication regarding its business model

    
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You might recall that a few months ago, RIFT made some abrupt and significant changes to its business model. Between swiftly taking away the ability to unlock certain gear categories without the cash shop and RIFT’s boosting of its patron program at the expense of its free-to-play model, there was some concern and heated discussion in the community.

We followed up with Trion Worlds about these changes and RIFT’s new financial direction. Game Director Chris Junior issued a statement to us about all of this along with a pledge to increase communication with the game’s community:

“We absolutely agree that some planned changes came on too suddenly, and we should have taken greater care to have the real conversation with our players first. I’ve directed both the RIFT team and its community teams to go above and beyond in a new level of openness given our commitment to improved two-way communication with the RIFT community, ideally well in advance of changes. We’d like to be making changes that players are happy about.

“We know that our dedicated players understand that games need to be financially supported, and it’s on us to work with them to figure out the ways that are not only acceptable but highly palatable. We’re always working hard to offer people choices in how to support ongoing RIFT game development. Whether it’s offering new content such as the Ascended Soul Pack or new options via existing content, such as the optional Artifact Collection purchases. We’ve discussed these at length on forums, livestreams and social media, and so far people are responding positively and constructively, which has been great. We wish we’d have done that faster, and for that we’re definitely sorry.

“Beyond RIFT, we’ve been increasing communication across the board, including new 24/7 ‘social customer service’ support via Twitter, and it’s really benefited us all, creators and players alike. Everyone’s goal is a thriving, growing RIFT – we’re all in this together.”

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Project54
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Project54

“we should have taken greater care to have the real conversation with our players first”

AKA we don’t regret the changes, just we didn’t do a good enough job of ‘massaging’ the playerbase base first to make sure they would accept them.

“We’d like to be making changes that players are happy about.”

AKA we’re still going to do the same thing, but we are going to convince you to be happy about it

What an absolutely bollocks statement. I do hope people have the sense to see through it.

Project54
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Project54

VoySy

“Cheap, small, “cosmetic” cash shops”

Please tell me where you find these

They were never cheap in most games. And that’s my main issue. They get very little income from me because everything is overpriced – they were never microtransactions. I’m not paying £10 for a mount or £5 for a pet which seems to be the average rate. There is no supply cost difference between selling one or selling a million, because they are not physical goods. If they focused on selling large quantities cheap I would patronise cash shops more. If things get even more expensive, they will get even less money from me.

SwobyJ
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SwobyJ

VoySy I don’t have to get used to it. I can play other genres.

VoySy
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VoySy

F2P MMORPG company getting it’s model more P2W and more expansive?  

I am actually more surprised that they have not been expanding cash shop influence quicker. 

Anyway – get used to it folks.  Cheap, small, “cosmetic” cash shops were only a phase.  In order to make money on such business model in competetive market MMORPGs will have to have much “milking” Cash Shops.

Hounddog74
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Hounddog74

Everyone else making their F2P options more attractive and these clowns are doing the exact opposite. Sounds like Trion, alright.

SwobyJ
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SwobyJ

I don’t trust them anymore. And that’s all that matters.

WastelandWanderer
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WastelandWanderer

It’s been a weird ride as a former Trion fan. I held up RIFT and Defiance’s cash shop models as some of the most ethical in the industry, and slowly watched that “No Tricks, No Traps” statement all but disappear from advertising. I left Defiance to the tune of its small playerbase practically *begging* Trion to monetize certain things, and absolutely nothing ever came from it.

I get it, Trion has the numbers, and they don’t have to adapt their models to player input if it runs counter to reality, but I can say I supported those games the most when it felt like there was an open door policy there and loyalty was rewarded. But nothing drove me away quicker than the team incorporating a glorified mobile game “energy” system into the *one* content update Defiance got that year. They have an annual choice to either improve the game or nickel-and-dime a small playerbase that was already being nickel-and-dimed. The team’s convenient bouts of silence in the face of controversy didn’t help, either.

So, here’s a Defiance player who’s been playing/supporting the game since the beta, and presently can’t bear to log-in anymore because it feels like my money is only being used to effectively get more money out of players instead of improving the game/experience. Weird ride.

blackcat7k
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blackcat7k

They sold players on the idea that they can play these games with a small amount of them footing the bill while the rest game off of them. Hasn’t worked yet for MMOs, and it’s never going to work. The deal will have to change, especially as more titles inundate this over saturated market.. Quality of life, mechanics, long expected features will all have to be cut back to make more money as the population drops. 

So keep selling your gambling boxes Trion. It’s always good to see a developer trying to get something for nothing.
Keeping selling your small bonuses, your skips, and your items that definitely affect the core gameplay, but aren’t an automatic PWN button so it’s all kosher.
By all means. Keep breaking the promise of: No Tricks. No Traps. You’ve become a poster child of what all MMO cash shops will become more or less given enough time. 

This model seems to work for other types of games, but the amount of pretending that’s done with MMOs is off the charts. Is it really that hard to say that you are expected to pay consistently  for a game that has monthly expenses? Also, if you don’t pay, or pay sporadically do you really expect that you can keep playing the game without the company eventually putting on some pressure? Especially when we’ve allowed them to piecemeal our gameplay experience based on cash dropped?

Vorender
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Vorender

wjowski From feelgood story to criminals.

Vorender
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Vorender

LOL!