Black Desert: Business model research, Daum addresses hacking complaints

    
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Red Fox Insights analyst Jake Parmley has a piece on Gamasutra today about Black Desert’s business model that confirms what you might already suspect: People invested enough in the game to buy Daum Cash also recommend the game to their friends, at least according to the results of 230 self-reported surveys of a relatively young and almost entirely male gamer population.

“Just under 20% of our surveyed gamers have purchased Daum Cash. However, this group has proven a powerful promotional tool. Of players that purchase optional vanity and convenience (booster) items in game on top of their entry package, 50% are very likely to recommend BDO to a friend, compared to 38.61% of the sample population. The Red Fox Insights research reveals players purchasing Daum Cash on top of starter packs are very likely to champion Black Desert. These ‘champions’ – or players who promote and actively support the game – have remarkable effects on community growth and involvement.”

Parmley questions criticism over the price of items in the cash shop, wondering whether buyables are appropriately priced to target whales — he’s calling them “committed players comfortable with making purchases” — or should be lowered to incentivize more people to buy in and therefore increase the pool of “champions” and activists for the game. It is not clear whether shoppers become influencers (and why) or influencers become shoppers, but either way, Daum gets paid.

In other Black Desert news, popular Black Desert YouTuber Pvt Wiggles released today a lengthy video in which he calls out rampant botting and hacking in the game, particularly cooldown hacking, which he’s captured on video. “I would like to know what is being done to in order to prevent this from continuing to happen because we’ve known about this for a fair few weeks now,” he explains during the video. He says he’s sent multiple messages and reports to Daum about the problem but has heard nothing back.

We’ve reached out to Daum ourselves and have been told by a representative that the company is aware of and working on the issue and and that reports of players are reviewed and the perpetrators are banned once the exploit is confirmed. Daum has further requested that players report hackers and exploiters right here.

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RogerButson
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RogerButson

This post was about cheaters and bots and all you lot have done is complan ,shitty little things lol

RogerButson
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RogerButson

woolydub Try reading things before you take things,it was made for the eastern players not Western…. So really they don’t care what you think lol

RogerButson
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RogerButson

Shamancard ShannonGiblett You do know you are not paying monthly like wow does to you for the last 11 years and yet you bitch about them making money ,how do you think a business is run..Please stop complaining over money,and you get some back for playing ever day in BDO ,wow does nothing but take you re money ….lol please think before you put a multi-million dollar company up against a small company..Please give them ago

RogerButson
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RogerButson

Yes get rid them …find them …and delete ever thing they have and bane them for  life ,we need a better anti cheat program on Dam..Dam needs a Gm for each  Relme  on for 24 …7 or just when world bosses are spawning ,so we can ask for a Gm to catch them and delete there asses of the game….

AGx
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AGx

woolydub Go with the partials. As much as you might want to experiment with your build there are absoloutly abilities that you will not change, you just might not invest as heavily into them the second or third time around. Buying the partials with loyalty has served me pretty well. Mainly, I took points out of the most expensive abilities and divided it up into others or switched to a different expensive ability. It works well enough with the amount of Loyalty we get. Since I don’t ever see them implementing free skill resets like other MMOs have done, just settle into the idea and work as best you can with it. 

On the side though, go through proper channels to make complaints. If enough people speak up about it they MIGHT change their tunes.

AGx
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AGx

Shamancard ShannonGiblett ^This. I wont go as far as calling it P2W as some have but the amount of grinding you do and what pets can do for you make them feel almost necessary. When a quest has you killing 180 of a monster, do you really want to stop and loot each one individually? What about when you’re in a grind party? Everyone else’s pets is picking up loot while they keep fighting while you stand there trying your best to loot and keep up enough to be useful in the group.

RagnarTheDrunk
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RagnarTheDrunk

Hey, there’s nothing wrong with being young and almost entirely male.

Reihen
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Reihen

ShannonGiblett There was a riot when that went live too.

Kevin 27
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Kevin 27

Hack/bot program called hags-club is freeware and everyone can use with out get banned if you wear “cammo suit” costume, wich is only avaliable for cash shop. Daum dogs try to hide. Btw game is losing players and get tired beacuse there is not any kind of massive pvp like castle sieges, warnodes, etc. as they promise time ago.

Shamancard
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Shamancard

ShannonGiblett WoW pets are cosmetic while pets (and other things in cash shop) are not. Also in other region pets are for quest (free).