Wargaming creates new F2P publishing branch, picks up SEGA’s Total War: ARENA

    
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Russian gaming giant Wargaming, best known to MMO audiences for World of Tanks, World of Warships, and World of Warplanes, announced today that it’s partnering with SEGA and Creative Assembly to create a brand-new publishing label called Wargaming Alliance. The group will be “dedicated to providing third-party publishers and developers the tools, resources and platform to enter the highly competitive free-to-play gaming market along with access to Wargaming’s substantial subscriber base of over 100 million gamers.”

“Wargaming Alliance gives third-party companies access to the unique expertise and knowledge of the online free-to-play market that Wargaming has amassed over the years, the company’s multimillion loyal player community, and the best practices in free-to-play game promotion and operation. Partners will benefit from a global team of seasoned specialists covering all areas of game publishing from customer support through to marketing and community management. The platform also has a physical presence in all key markets and delivers a unique approach to regional publishing activities, tailored to local audiences.”

The first game due to be published through the mostly global group will be Total War: ARENA, SEGA’s free-to-play strategy game. The Steam page for the game has gone missing as of the writing of this post.