Blizzard sells toys, ZeniMax buys VR studio, and Jagex brings RuneScape to Amazon Echo

    
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Somebody loves you, and that's good.

Consider this your triple dose of MMO industry news for the day so that you can be the talk of the water cooler tomorrow.

Activision Blizzard might be getting into the toy market, as it has opened up a new consumer products division and hired a former Disney and Mattel exec to run it. What will they be selling? It’s not clear yet, but they use PR words like “touchpoints,” so chew on that for a bit.

Meanwhile, ZeniMax announced that it has acquired Escalation Studios, which has specialized in mobile, console, and VR games. Escalation might have been brought in to help with the Fallout VR project underway at Bethesda.

Finally, Jagex put out a press release stating that it has launched an audio RuneScape experience to the Amazon Echo. Fans can download the app RuneScape Quests: One Piercing Note to play this interactive murdery mystery.

Source: Press release, VentureBeat, Games Industry
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Melissa McDonald

ZeniMax buying a VR studio the next bloomin’ day after a court ruling.. that money burning a hole in your pocket, son?

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zoward

I wonder if there’s going to be a VR version of TESO?

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Jon Summers

Whats the pic of?

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Indigo Salma

Runescape

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Angel

I hope blizzard is going to sell some collectible toys related to it’s games. :)

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Dobablo

So it is The Magic Door but set in Gielinor?

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silverlock

If ZeniMax invented VR why do they need an outside VR development studio?

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Arktouros

While I’m sure all the focus will be on Zenimax acquiring a “VR Studio” due to the whole Zenimax vs Occulus thing as the article indicates they worked with Escalation Studios on a number of past projects already.

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McGuffn

Maybe we’ll get better pads of paper when we buy a boxed version of their games.

Or templates so we can print off our own pads of paper!

But since activision is setting up their own movie/tv studio tie in products seem like a logical step.

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Oyjord Hansen

Warcraft toys?! Take my money!

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Damon

Did zenimax pay 500 million for this new studio ? :P

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Jack Pipsam

Just some spare cash they found under Todd Howard’s couch~

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silverlock

They must be anticipating a four billion dollar payday so just a drop in the bucket.

Whoops I missed the article about the trial outcome.

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Jack Pipsam

If there is one thing I don’t need more of around the house, it would be geek tat.
Although, I really do like my Chen Stormstout plushie and statue. Damn it Blizzard.

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Dobablo

You don’t need more geek tat, but you do need more geek tat.