Consider this your triple dose of MMO industry news for the day so that you can be the talk of the water cooler tomorrow.
Activision Blizzard might be getting into the toy market, as it has opened up a new consumer products division and hired a former Disney and Mattel exec to run it. What will they be selling? It’s not clear yet, but they use PR words like “touchpoints,” so chew on that for a bit.
Meanwhile, ZeniMax announced that it has acquired Escalation Studios, which has specialized in mobile, console, and VR games. Escalation might have been brought in to help with the Fallout VR project underway at Bethesda.
Finally, Jagex put out a press release stating that it has launched an audio RuneScape experience to the Amazon Echo. Fans can download the app RuneScape Quests: One Piercing Note to play this interactive murdery mystery.