What the heck is Crossfire? It’s a game that makes quite a bit of money, according to SuperData; we’re talking in the “massive numbers at the top of the list” category here. And yet it hasn’t really gained much traction in the west for whatever reason, as evidenced by the fact that this piece could open off with “what the heck is Crossfire” and most of our readers were probably nodding. So the fact that Smilegate is opening a European branch to help push the brand should say something.
Smilegate Europe’s biggest push will be getting Crossfire accepted as an eSports venue, although it’s probably facing an uphill battle against existing Western favorites such as Overwatch. Still, more games is a good thing, isn’t it? Time will tell if this push finally breaks open the western market for the title or ultimately fails to make a dent.