MMO publisher Gamigo buys MMOGames.com

    
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animoo

What happens when a global publisher of MMORPGs acquires an MMO news site? We’re about to find out, as the Gamigo Group announced that it has purchased MMOGames.com to “enlarge its portfolio of portals.”

MMOGames.com has covered many online titles, including those under Gamigo’s umbrella. The Gamigo Group, which also handles Aeria Games and marketing platform Adspree Media GmbH, said that the purchase was aimed at “improving monetarisation” of the news site and increasing Gamigo’s advertising presence. Gamigo said that this move helps it achieve its goal of “an end-to-end marketing package,” but for readers, it will no doubt raise questions over the possible conflict of interest present when a video game publisher owns a video game news site.

MMOGames Editor-in-Chief Nick Shively told Massively OP, “Despite the recent acquisition by Gamigo, the MMOGames staff retains its editorial freedom and will continue to uphold its journalistic integrity. There have been no requests to the editorial team that would create a conflict of interest and we intend to continue delivering quality MMO news, reviews, and feature articles.”

Meanwhile, Gamigo is not keeping the acquisition a secret:

We wish our writer colleagues at the publication well!

Source: Gamigo Group
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Erhan Altay

Well this is fun. I’m the co-founder of the original site (MMOHub) that became MMOGames. Interesting to see it end up with a German company now. It went from New Jersey, USA to The Netherlands, then to Germany. Best wishes to those working on the site now!

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Malakoff

RIP

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agemyth 😩

Well, best of luck to the writers affected by this and all that. Even if the writers keep their editorial freedom and don’t have Gamigo breathing down their necks there will always be the possibility that something gross could be going on behind the scenes.

In a similar case, if anyone remembers the old Computer Gaming World (CGW) magazine their owner, Ziff Davis, set them up with Microsoft at some point to change the magazine name to “Games For Windows” magazine. Nothing significant changed at all with the new name. The same editors and freelancers kept the magazine running for a few years after that. The rebranding got Microsoft some guaranteed ad spots and the occasional advertorial, but the core of the editorial team basically never heard from MS in that time.

That was the mid 00’s and it was one of those weird paper websites that people got in the mail once a month, so there are some major differences there. Nevertheless, there were always the doubters and tin foil hat types that suspected payola. The same situation was/is likely the case for magazines like Official Xbox Magazine and Official Playstation Magazine.

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Robert Mann

Yeah, expecting this to be a case of bombardment by the worst types of content or ads.

Aka, click through 40 ad laden pages to read the story, or have 14 different popup ads on any given page.

Good luck to the people at MMOGames, you very well may need it.

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Kayweg

MMOGames talks about keeping editorial freedom and journalistic integrity.
Gamigo talks about improved monetarisation and increased advertising presence.
That’s not a question about a “possible conflict of interest” asked.
That’s a question about a factual conflict of interest answered !

Mewmew
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Mewmew

They’re not just news, they do reviews as well. I have a hard time imagining that it will have no effects on the reviews.

I’m not saying that *couldn’t* happen. It could, but it’s hard to imagine that it will have no effect at all. Just by them buying the portal the people writing reviews will have to think they’re writing about the bosses games when writing about Gamigo & Aeria stuff, that has an effect even if Gamigo hasn’t told them to change anything.

But who knows maybe it will just be a bit of cross promotion and won’t really do much else. It just makes you nervous about the article integrity when a major MMO publisher buys a news and review site even if everything does get left alone.

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Oleg Chebeneev

Good site, they have quality materials. Too bad comment are very rare under those articles

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Aywren

I wrote a weekly FFXIV column for MMOgames.com for well over a year. It was a good experience, and the writers/editors I worked with are nice folks. I only hung up my writing hat in January because RL work/expectations were putting a pinch on my free time.

I’m a bit uncertain on my feelings about this announcement, but I hope for the best for the folks there!

Bree Royce
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Bree Royce

We’ve updated our post with a statement from MMOGames’ EIC.

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? Hannah ☄

<3

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agemyth 😩

Hold the phone. We can have emoji in our names now? brb

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? Hannah ☄

Rofl, that’s from Twitter. So yes. :D

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MesaSage

Meh, I think discerning readers always find a place they trust. Otherwise, you’re just left with non-discerning readers. Phase 3: Profit.