Do you know people who would love to hook themselves up with VR headsets but balk a bit at the price? Oculus is making it a little cheaper to get in with its latest price drop. The Oculus Rift headset is dropping to $499 and the Touch controllers are going down to $99, placing a bundle of both at $598 and saving you $200 over the launch price. The official statement from the company is that the lowered price is still “sustainable” for the company, implying that the hardware is not being sold at a loss at this point.
Whether or not the lowered price will lead to more sales is likely to remain an open question for some time, but that’s clearly the intent. There are no announcements about a new generation of VR hardware, so it’s clear that the company is doubling down on having cheaper hardware to bring in more users. If the $200 drop makes it just rich enough for your blood, then you’ve got some purchase planning to do.