Blizzard is raising prices for World of Warcraft and Hearthstone players in the EU

    
13
don't make

If you’re playing World of Warcraft or Hearthstone overseas, know that a partial fee hike is in your future.

While subs to WoW and the WoW Token will remain as they are, the cost of admittedly already expensive services like faction swaps, name changes, and server transfers will increase in some cases by up to 25%.

A quick look at the math shows that the prices are now more in line with what U.S. players were already paying. Changes take effect on April 5th.

Blizzard told players it was making the “changes based on regional market conditions.” PC Gamer calls it “likely a reaction to post-Brexit exchange rates that have gutted the value of the pound” and not helped the low euro. Let’s throw in some color too: Reddit is less kind, calling it “profiteering,” “absolutely disgusting,” and “insanity.”

The studio announced EU price increases for Hearthstone packs earlier this month.

Source: Blizzard, PC Gamer, Reddit. Thanks, Cotic!
newest oldest most liked
Subscribe to:
Reader
Sally Bowls

WAI.
One of the expected outcomes of European governments letting their currency slide 30% over the last couple of years is that it will make imports denominated in other currencies more expensive. Commodities like oil are even simpler; they are denominated in dollars: when oil is $50/barrel then everyone in the world pays US$50 in their currency. It was not that long ago that 8 Euro was more US$ for Blizzard than next month’s 10 euro.

It probably is a minor issue, but remember that you can now add RL”$” to your battlenet balance. In particular, you can use in-game gold to purchase a character transfer. One of the reasons that the Euro Wow token costs so much gold is that “Russian” realms value RL money more than gold and they are bidding on it against what Cheney called old Europe. So if you could defeat the Cyrillic, imagine being able to transfer some commodities from a low price Russian realm to a higher priced realm. It is certainly not guaranteed, but if the price you sell your goods for exceeds the gold cost of your purchases and the transfers, then you have made a profit from arbitrage.

Here is the current obliterum prices across European realms.
obliterum prices for European realms.

Reader
Kickstarter Donor
Tandor

I can understand why they’ve done it, which isn’t necessarily to say that it’s right. It doesn’t affect me as the WoW subs went up a while ago and I don’t buy anything else for WoW and have no interest in Hearthstone.

Reader
Bryan Correll

Reddit is less kind, calling it “profiteering,” “absolutely disgusting,” and “insanity.”

Really? Because Reddit is so well known as being a place of calm, reasonable discussions.

Reader
Danny Smith

I’m just amazed how in a vaccum the die hard fanboys defending it must be. They scream and holler about ‘inflation’ and ‘changing values’ but its funny how it never gets cheaper when currency does better or how nobody else is doing it. Weird that.

You could rant and rage but this is actiblizzion and the WoWhales have proven time and time again you gouge them a bit, let them rage, then settle down with this as the new norm and then you gouge them again and repeat. Like a good dealer you know they keep coming back.

-Or jump to a game like FFXIV where the sub is £7 not £12, race changes are 3 for £16 not 1 for £25, a mount is £7 not £27 and so on. WoW has really crossed into rip off territory really. Shame but Actiblizz what do you expect?

Reader
Utakata

Yep, that’s my face…whenever Mr. Schlag posts that South Park gif. :(

Reader
Patreon Donor
Loyal Patron
Schlag Sweetleaf

Reader
Loyal Patron
Patreon Donor
Armsbend

While I understand the move I think Activision’s 25% hike with hardly any notice is poor business practice. 25% is far too aggressive all at once imo. 10% a year to adjust levels seems like a more reasonable approach. To me.

Reader
Sally Bowls

The complication is that one could argue that there was recently a 100% price decrease on these services. Now and next month, unlike three months ago, you can transfer by spending zero euro and some ingame gold.

Reader
styopa

I’m an American player, and I’ve always thought the ‘$15=15 Euros’ approach thing is BS. It was BS when the exchange rate was 1.30, and it’s BS now that they’re RAISING prices for Europlayers …mainly because they’ve grown addicted to that market segment paying a little more always.
I didn’t notice Blizzard adjusting prices for Euros downward when the exchange rate peaked at what, 1.57?

Reader
Kickstarter Donor
Estranged

Yep.

Reader
silverlock

To be fair it’s more expensive to do business in the EU then in NA.

Reader
Loyal Patron
Patreon Donor
Cypher

Agreed! T’was same with $ony & Micro$oft… PS3/X360 were like $400a at launch and £400 over here and I think €400 as well… so either Americans got it for like £260 or we ended up paying like £600 when exchange rate is taken into account (your maths may vary)

Reader
Sally Bowls

I don’t agree with the “grown addicted” I remember the software we were selling in the 90s sold for twice as much in Europe. IMO, charging more for software in Europe is not something that started in the last decade nor is it limited to game companies. IMO, the differential has declined over the years.