While subs to WoW and the WoW Token will remain as they are, the cost of admittedly already expensive services like faction swaps, name changes, and server transfers will increase in some cases by up to 25%.
A quick look at the math shows that the prices are now more in line with what U.S. players were already paying. Changes take effect on April 5th.
Blizzard told players it was making the “changes based on regional market conditions.” PC Gamer calls it “likely a reaction to post-Brexit exchange rates that have gutted the value of the pound” and not helped the low euro. Let’s throw in some color too: Reddit is less kind, calling it “profiteering,” “absolutely disgusting,” and “insanity.”
The studio announced EU price increases for Hearthstone packs earlier this month.