Remember last week when SuperData published a report on virtual reality, predicting a “steep rise” in VR adoption as we roll toward 2020? Competing analysis firm Newzoo is a bit more reserved and focuses more on the existing market rather than the future one. In its recent blog piece, it points to mobile VR being the current arena of growth opportunity, echoing SuperData’s point that the Samsung Gear has outsold everything else and dangling the idea that an Apple VR system might disrupt the market and bring in wider adoption.
“There are several factors that will contribute to the mass adoption of mobile VR, including improvement in the quality of the VR experience offered by relatively affordable mobile VR devices such as Google Cardboard, overcoming compatibility issues, and a boost in content that caters to people’s great variety of interests,” Newzoo says. “Additionally, the business model needs to be a good match. An example of this, coming from sports, that could potentially spark the mass market breakthrough for VR: the NBA wraps up its live VR experience in their subscription model. Not offering a single purchase option is a missed opportunity and limits uptake. Another factor at play is the fact that many people have their first VR experience with someone else’s device. The need to own a personal headset is not yet big enough to justify the purchase. ”