You may not have heard of Honour of Kings, but that’s probably because you don’t live in China. It’s one of the most popular mobile MOBAs in the country, racking up an astounding 200 million players (50M of whom are monthly active users) since its launch in 2015. And it’s that popularity that has the government worried, with a state-owned newspaper calling the game a “drug” and “poison.”
In particular, the Chinese government is concerned that kids might be getting addicted to Tencent’s MOBA, hinting that regulations on the title should be imposed. Perhaps to get out in front of government interference, Tencent went ahead and slapped the game with a child lock. Now, kids under the age of 12 can play only an hour a day, and youth ages 12 through 18 are limited to two hours daily.
Tencent’s stock took a sizable hit from the government’s statements, falling 4% initially. The company also runs League of Legends in China and made $3.9 billion from gaming in Q1 2017. Honour of Kings will be coming to the west in September of this year.