Destiny 2’s Pop-Tarts and energy drink promo is everything wrong with this industry

    
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Don’t forget to drink your Ovaltine! This is not a joke: ActiBlizz just sent ’round a press release announcing a partnership with Rockstar energy drinks and poptarts, which I’ve just learned is actually properly formatted as Pop-Tarts. This was important enough that it needed to invade my inbox, and by god, I’m going to make sure you’re informed of this critical partnership development too.

Destiny 2’s international collaboration with Rockstar Energy Drink includes limited edition ‘Destiny 2 themed’ cans in different flavors available in the U.S. and Canada, U.K. and Germany. The U.S. flavors are Original, Punched, and Zero Carb. Canada flavors include: Original, Punched and Burner. The U.K. flavors include: Original, Punched Guava, and XDurance. The Germany program features flavors: Original and Sugar Free.”

For some reason we all need different flavors? Guava? What? “Score loot with cans!” No!

“The U.S. partnership with Pop-Tarts® will fuel players’ Destiny 2 gaming experience by offering XP Boost, free with purchase of specially-marked packages of Pop-Tarts®.** In addition to this limited time offer, Pop-Tarts® will feature custom-designed, collectable packs highlighting each Guardian Subclass.”

In case you were suddenly feeling a tad peckish: Please don’t eat nothing but Pop-Tarts and energy drinks while playing Destiny 2.

“In collaboration with Rockstar Energy Drink and Pop-Tarts®, we chose strategic, renowned lifestyle partners in major markets to bring the Destiny 2 universe to life,” said Byron Beede, Sr. Vice President of Product Management. “We’re bringing these partners together to complement the overwhelming excitement of Destiny 2’s launch with benefits that reward players both inside and outside of the universe.”

No. Stoppit.

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Jack Pipsam

I wish we had more of these kind of dumb deals in Australia, I get a kick out of collecting those kind of things.

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Scrungle

lol, so many jokes to be made. I guess mountain dew and doritos where sick of getting lambasted for being MLG fuel they refused to renew their contracts?

Karma_Mule
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Karma_Mule

If we are talking RL promotional stuff then I really don’t care. It’s if/when plugs for these products start appearing IN Destiny 2 that I’d get mightily pissed off.

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Castagere Shaikura

I’M more of a glass of red wine and a small bowl of unsalted mixed nuts kind of guy.

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Chris Moss

Look at these healthy young lads who ate the Poptart/Energy Drink diet to fuel their gaming!

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Arktouros

I dunno, doesn’t really bug me. I’m not going to buy Pop Tarts or Rockstar energy drinks, and this certainly wouldn’t encourage me to do so. If they think this is what will get them the most bang for their buck good for them.

Everything wrong with the industry? I dunno, seems like a stretch. Hating on Energy Drinks and junk food snacks is hip and cool and all but just isn’t a big deal when you get down to it.

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Danny Smith

Don’t forget bungie is actually the originator of this bunkum. Halo 4 image but this shit began back with Halo 2 and WoW followed soon after.

And now activision has both. Get ready for the Dewpocalypse.

Not that surprising though, gotta get the adviews on a slow news day? :p

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Sally Bowls

ATVI also did some CoD promotions as well. But you don’t have to worry about them this year. the new ’17 flavors will be in support of another fan favorite, Warner Brothers. ( Middle-earth: Shadow of War)

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Mark

I’m gonna drink the XDurance one and then “play Destiny 2” with my wife.

If you know what I mean.

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Dystopiq

They literally do not give a rat’s ass about what we or the industry thinks. Why? Because the first game made $1.7 billion. Activision invested $500m in the SERIES. The first game more than tripled what was invested. They laugh at us all the way to the bank.

capt_north
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capt_north

Alas, the subtle art of ironic hyperbole is a forlorn remnant of a less crass era.

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Sally Bowls

I was clearly trolled successfully. Partly because I thought the articles here were different than reddit posts. But partly because this involves money/business and … let’s just say that is not a strength of this community. One would think the call for a return to subscription MMOs was also ” ironic hyperbole” but alas some actually believe it. Topically, the “surge” in “NCSOFT REPORTS Q4 2015 SALES SURGE FOR GUILD WARS 2, BUMP FOR WILDSTAR” felt to me like ironic or at least non-ironic hyperbole. Certainly, the surge was sufficient to propel GW2 to five straight quarters that were each the smallest in the history of the game.