Blizzard has decided to keep Battlenet around after all

    
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THIS IS ALL YOU GET

Remember last September when Blizzard said it would be “transitioning away from using the Battle.net name” for the “central nervous system for Blizzard games”? Remember when Blizz came up with the idea to call it as “Blizzard Streaming” and “Blizzard Voice” under the “Blizzard Tech” umbrella? Remember rolling your eyes and thinking that was silly?

Apparently Blizzard’s reversing course.

“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging,” the studio admitted this afternoon. “We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.”

“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too. Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting Blizzard to Battle.net in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.”

Branding!

Source: Blizzard. Cheers, Reht!
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Goronmon

Well, no one saw that coming at all right? The original decision was such a strange one to make. Sure, I understood the reasons they made it, but never why they were good enough to go through with the name change.

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Melissa McDonald

my first MMO was The Realm. my 2nd one (I call it one) was original Diablo and I do have fond memories of “battle.net”
That game would play even on the most modest of PCs and had better sound and graphics that most games of its time. I’d love to play original Diablo again, wish Steam would carry it. loved my Demonspike Coat and my Merciless Bow of Thunder!
I was so delighted when I discovered Hunters could have light oil-equipped arrows in LOTRO. Took me back to that awesome bow with lightning arrows.

ceder
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ceder

Translation: waste of money to change.

Mewmew
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Mewmew

“Remember rolling your eyes and thinking that was silly?”

Yes, yes I do.

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Rees Racer

Changing the name of Battle.net obviously came from the same geniuses that brought us all…

new-coke.jpg
Mewmew
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Mewmew

Except for New Coke *was* genius. I was watching something on TV about it a few years ago.
Sales were slumping. Never did they sell more Coke than after they re-introduced Coke Classic (by immense amounts) and they kept those high numbers since. It was marketing genius. You don’t actually believe they were planning on switching to New Coke permanently and for real do you?

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Melissa McDonald

I do, if it had been a hit, they’d have stuck with it.

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Sray

My guess as to what happened: Mike Morhaime kept calling it “Battle.net” in meetings and some marketing guy would correct him; after getting tired of being corrected while simultaneously hearing how stupid the new name sounded, he said “screw it, we’re changing back.”

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Leviathonlx

Was funny seeing Blizz employee’s still say Battle.net in forum posts.

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Sally Bowls

Probably a good reversal.

But I did see a very real benefit: There are so many phishing attempts, especially re Blizzard. I have come to know battle.net, but I don’t want blizzardplays.com or much else. CoolMarketingName.blizzard.com or blizzard.com/CoolMarketingName is fine. CoolMarketingName.com makes me have to worry/analyze if it is legit. Hopefully, they won’t create too many more of these.

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Utakata

Blizz finally is starting to learn about the fundamental nature of, “If it ain’t broken, why try to fix it?” And about damn time too!

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Carebear

If only that happened several years back…

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thirtymil

“Activision called and said they wanted something less Blizzardy if they were going to use it for Destiny 2.”

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Armsbend

I bet the older suits at Activision are getting tired of playing second fiddle to the company they thought they controlled.

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Ashfyn Ninegold

That was just about the most wrong-headed thing ever. You have a universally recognized brand and you want to ditch it? And yes, too many memories trashed with it. Glad to see they came to their senses.

I figured that was the case when in his official announcement about Destiny 2, Morhaime referenced Battle.net not once but twice.