Blizzard to open an e-sports arena this fall

    
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Everybody knows that if you are truly serious about being a legitimate force in the e-sports industry, you have to own your own arena. It’s just common sense. And soon enough you can marvel at Blizzard’s games in the studio’s own venue in Los Angeles.

On October 7th, the Blizzard Arena Los Angeles will open as “a cutting-edge live-event destination” for e-sports players and fans. The arena is situated in Burbank Studios and features several sound stages, practice areas, and control rooms. Its first showing will be the Overwatch Contenders Season One playoffs from the 7th through the 8th. The arena is also expected to be the center staging ground for Blizzard’s anticipated Overwatch League later this year.

CEO Mike Morhaime explained the decision to open up an e-sports venue: “We’re at a tipping point for e-sports and we look forward to helping usher in a new era of competition-based entertainment. As we open the doors of Blizzard Arena Los Angeles and welcome fans from around the world, we’re honored to bring the best in Blizzard e-sports to the same stage that some of the biggest names in entertainment have called home.”

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Rottenrotny

Heeeeey that’s right up the road from me!
Annnnnnd I still won’t go or give a crap.

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Witches

This is like some event taking place in your street and instead of going to the window or *gasp* outside to watch it, you turn on the news to see their coverage.

Why the hell would you have two guys in fabulously bad suits talking about games? It’s scary how out of touch they seem to be.

Surfing is a big sport, but no one watches on tv.

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Slaasher

People will come. In droves

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Baemir

Except e-sports events are very successful.

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Joey Mills

This would make a “wizard” setting for an epic road trip movie starring Christian Slater and a Power Glove.

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Oleg Chebeneev

Should bring it to Vegas. Everything is bigger in Vegas.

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Armsbend

Blizzard is in LA though.

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silverlock

Way to early to bring it to Vegas. People still equate games with kids and Vegas with gambling so the knee jerk public outrage would be huge.

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Melissa McDonald

Am I a bad person for wanting ‘eSports’ in general to be a failure? #Ragrets

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silverlock

Bad no, doomed to have your hopes squashed yes.

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silverlock

If they want to get my attention for E Sports then they will need to start some over 50 leagues you know something I could at least delude myself into thinking I might be competitive in.

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Duey Bear

I would pay good money to watch pops/mums duke it out. Also a 30-50 league would be nice too. It won’t have the same viewership as the “bleeding edge” 15-29 crowd, but it would be a cool place to see extremely experienced gamers outsmart each other, and not just out-react.

Veldan
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Veldan

Outsmart vs out-react has more to do with the game type than with age though.

Veldan
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Veldan

Wouldn’t that be like watching people over 50 play football? I can’t see how this would be attractive for viewing. I sure wouldn’t be interested.

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Slaasher

I don’t understand. Are you professionally competitive in basketball? baseball? football?
Maybe you don’t watch those either. But plenty of people do

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Jeff

This is going to fail so hard.

I wonder who they will get to run Blizzard after Morhaime is forced to step down?

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Ashfyn Ninegold

That would be Blizzard Arena Burbank, since the Burbank Studios are in Burbank, which is an incorporated city, but what the heck, it is in Los Angeles County.

Excellent location, though. Freeway close to the immense bedroom that’s the San Fernando Valley, the whole of metropolitan Los Angeles just over the Hollywood Hills. Everything north and east of LA on the freeways. Not too bad to get there from LAX, and Bob Hope Airport (a small community airport; what used to be the Burbank Airport) is right there. Lots of hotels very close in with Universal Studios just down the block.

I hope this works out for Blizzard, even though I think it means bad news for those of us who actually like to play games. Blizzard abandoned D3 because it didn’t fit in with their e-sports business plan, so look for anything new coming out of Blizz to make a push towards PvP arena sports, including the next WoW expansion and the new Diablo project.

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Armsbend

so this isn’t Burbank Studios at all then? You sound familiar with the area I’ve only been to twice. It isn’t in Irvine is it? I cannot stand Irvine. But I would visit if it were in LA proper.

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Ashfyn Ninegold

Yup, used to live there. The Burbank Studios are in Burbank. This is where they used to film all the TV shows in the 60s and 70s. It is most definitely NOT in Irvine, which is about 30 miles south.

Surprisingly, there were really only two movie studios in Hollywood, Paramount Pictures (still there) and Chaplin Studios. 20th Century Fox was in Westwood (where UCLA is) and all the other studios were in the San Fernando Valley (you know THE Valley), Universal, Disney and what became the Burbank Studios.

As far as it goes, Burbank is a very close in little burb of LA, literally a 20 minute ride from downtown LA and probably about 30-40 minutes from LAX.

(I can’t stand Irvine, either. Nasty planned community with zip for a soul, built by the Irvine Company on the old Irvine Ranch property. It literally has no heart.)

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Armsbend

Thanks for the response! This sounds pretty cool then.

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Armsbend

Is it the entire Burbank Studios or just one of the buildings? It can’t be the entire complex right?

http://theburbankstudios.com/

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azul

I know I’m getting old.. I read this and thought it was a joke. For the life of me I cannot understand the appeal in this. Oh well back to my Atari 2600…